Performance Marketing Director

Role Overview

FuturHealth is seeking a Performance Marketing Director to lead and scale our digital paid acquisition efforts across search, social, programmatic, affiliate, and emerging channels. This role is responsible for owning and optimizing performance metrics including CAC, ROAS, LTV, and CRO, while managing day-to-day campaign execution and experimentation.

You’ll work closely with the SVP of Marketing & Growth to transform strategy into high-performing, data-driven campaigns—and partner across media, creative, and product teams to ensure the full marketing funnel is optimized for acquisition and growth.

This is a critical leadership role for a performance-obsessed growth marketer who thrives in fast-paced, highly cross-functional environments.

What You'll Do

Campaign Management & Execution

• Lead paid acquisition efforts across Google, Meta, TikTok, programmatic display, affiliate, and other digital channels

• Own full-funnel execution of digital performance campaigns including media planning, creative briefing, audience targeting, and conversion tracking

• Continuously test and optimize creative, bids, audiences, and landing pages to improve CAC and LTV

Data, Reporting & Optimization

• Own performance KPIs: CAC, ROAS, conversion rate, LTV, and channel-level ROI

• Partner with marketing data and attribution leads to improved reporting dashboards and unlock cross-channel insights

• Drive growth forecasting and performance analysis, identifying opportunities to scale or reallocate spend

Team & Cross-Functional Leadership

• Manage a small team of performance marketers and external agency partners

• Collaborate with Creative, Product Marketing, CRO, and Lifecycle teams to ensure cohesive, data-backed campaigns

• Provide regular updates to executive leadership on performance trends, testing outcomes, and growth strategies

What You Bring

• 7+ years of experience in digital marketing with a focus on paid acquisition and performance marketing

• Deep expertise across paid search, paid social, affiliate, and programmatic channels

• Proven track record of optimizing CAC and driving LTV through experimentation and data-driven decision making

• Experience managing media budgets of $10M+ annually

• Familiarity with attribution models (MTA, MMM) and performance analytics

• Strong leadership and project management skills with a bias for execution

• Comfort in fast-growth startup or DTC environments

Preferred

• Experience in health tech, consumer wellness, or regulated industries

• Familiarity with tools like Google Ads, Meta Ads Manager, TikTok Ads, Google Analytics (GA4), Segment, Looker, and conversion rate optimization platforms

• Knowledge of HIPAA-compliant marketing best practices

The pay range for this role is $174,000- $200,000 total compensation package. We offer a competitive salary package and may include variable compensation such as bonus and equity. Actual compensation is based on factors such as the candidate's location, skills, qualifications, and experience.