Paid Social Strategist

Company Description

Milked Media is a female-led creative agency that specializes in paid social + search, email marketing and content creation for fashion, jewelry, beauty, and home e-commerce brands. Since 2018 we have worked with over 55 e-comm brands, helping them drive over 150 million in sales. We are currently looking for a Paid Social Strategist with experience working in Meta and Pinterest Ads for e-commerce brands. 

Job Description

In an ever-changing digital marketing landscape, you’ll need to constantly adapt and evolve to thrive in this position. You’re a creative thinker with a wealth of knowledge in paid social campaigns, the e-commerce industry, and more specifically, the fashion, jewelry, and beauty space. When posed with a creative challenge, you use a combination of historical data, current e-commerce/industry trends, & creative problem solving to develop winning strategies that impact your client's growth and ROI in their ad account. This is a client facing role in where you will need to effectively communicate analysis, interpretation and appropriate action plans with your accounts. This is a fully remote position.

Duties And Responsibilities: 

• Strategically plan paid social advertising campaigns and effectively communicate a clear hypothesis and objective to both your team and clients

• Using Meta/Pinterest Ads Manager, Motion, Google Analytics, Shopify, etc., analyze historical creative performance and use this data to conceptualize new ad creatives

• Clearly communicate with your designer how to successfully execute on your creative brief and bring the vision to life 

• Manage client budgets and conduct quarterly budget analyses to determine what spend is required to reach the client's overall revenue targets

• Combine data analysis and feedback from clients to develop strategic plans and tactical recommendations for targeting, messaging and optimizing campaigns to meet KPIs

• Continually tweak and optimize campaign creative, copy, audiences, and buying tactics to create the best possible outcome for the client

• Conduct multivariate tests in order to determine the best performing creative and target audiences for your campaigns

• Investigate account performance and constantly adapt strategy based on statistical outcomes in your accounts

• Have full awareness of your ad accounts’ performance and spend pacing

• Work closely with the Email Marketing and Paid Search teams to plan omnichannel creative campaigns

• Stay on top of industry trends in e-commerce and the fashion, jewelry, and beauty space

• Provide high quality and insightful reports for all clients on a monthly basis

• Lead monthly client meetings and clearly communicate with clients the results and our strategy moving forward

Qualifications

• 2+ years of paid Meta advertising experience

• 1+ years experience creating and executing ideas at an agency focused on e-commerce brands

• Expert knowledge of Meta and Pinterest Ads Manager, Google Analytics, and Shopify

• You've managed more than 5 clients at one time with budgets over 5K

• Ability to translate marketing objectives into clear creative strategies

• Understanding of digital marketing principles, specifically paid social best practices

• Strong communication skills (verbal and written) with the ability to confidently present concepts both to your team and to clients

• Track record of using analytics to provide strategic recommendations and drive growth for direct-to-consumer brands

• Solid understanding of marketing research and consumer psychology

• Ability to self-manage, juggle multiple projects and execute based on priority

• Positive attitude and ability to operate in a very rapidly changing environment with ambiguity

• Ability to effectively resolve problems and/or roadblocks independently as they occur, knowing when to escalate when necessary

• Ability to maintain composure and continue to execute under pressure or periods of high stress

• Willingness to dive in and find answers to complex problems where solutions may not yet be documented

• Bachelor's Degree (Marketing, Business Development, or related fields)

Additional Information

Job Benefits: 

• Competitive Starting Salary $70-75k

• 100% Remote 

• Flexible Hours - Flexible work environment to best fit your productivity. 

• Generous paid vacation, time off, and holidays

• Health insurance coverage

• 401k program with 4% company match

• Team building and social events

• Hands-on experience working with high-end brands and clients in the fashion, beauty, and jewelry industries

• Opportunities to learn and grow outside of your core responsibilities

• Opportunities to grow within the company