Paid Media & YouTube Advertising Specialist

GrowthAssistantis looking for aPaid Media & YouTube Advertising Specialistto join our team and support one of our US-based clients in the health and wellness industry. In this role, youll help execute and monitor paid search campaigns, manage performance reporting, and provide ongoing competitor insights. This is a great opportunity for someone experienced in social ad buying who enjoys digging into data and research to support growth marketing goals.

The Benefits

• Work From Home

• Attendance, Performance, and Referral Bonuses

• Paid Holidays and Time Offs

• Health Insurance Card

Core Tasks:

• Execute and optimizeYouTube Ads campaigns(TrueView, Shorts, In-Stream, Discovery, Performance Max with YouTube inventory, etc.) within client-provided guidelines

• Monitor campaign analytics (view rate, CTR, CPV, RoAS, conversions) and make data-informed adjustments with client direction

• Build and manage campaign structures, including ad groups, audience targeting, UTM setup, code creation, and QA

• Maintain templated dashboards and reports to trackYouTube campaign performance

• Conduct competitor and industry research using YouTube Ads Library, Google Trends, and other tools

• Organize and upload insights to trackers/reports based on competitor content, targeting, and performance trends

• Track and monitor consumer engagement and experience across relevant competitor channels

• Support marketing operations with data entry, asset management, and ad creative uploads as needed

Must-haves:

• 2+ years of experience managingYouTube Ads campaigns(campaign setup, optimization, and reporting)

• Strong understanding of video ad formats, placements, targeting, and bidding strategies specific to YouTube

• Experience with Google Ads Manager and Google Analytics (or similar tools like Ignite, Amplitude, etc.)

• Proficiency in G Suite (especially Google Sheets/Excel for performance reporting)

• Prior experience conducting and presenting competitor research

• Highly detail-oriented, organized, and comfortable managing multiple campaigns simultaneously

• Comfortable working independently with ongoing client oversight

• Recent graveyard shift experience and amenable to U.S. business hours

Nice-to-haves:

• Google Ads Certification (YouTube-specific modules highly preferred)

• 1+ years of additional platform experience (Meta, TikTok, or Display ads)

• Familiarity with Google Data Studio (Looker Studio) or similar reporting tools

• Experience with project management tools (Airtable, Notion, Asana, ClickUp, etc.)

• Background in health, beauty, or consumer lifestyle industries

Growth Into:

• Provide performance insights and trend analysis (client will train)

• Run A/B tests and track results

• Share optimization recommendations and best practices for paid channels