Paid Media Specialist

Company Description

Discover Your Path at Keypath!

About Us:

At Keypath, we invite you to be part of something transformative. As a global EdTech leader, we collaborate with prestigious universities to create and deliver online education solutions that tackle global social and economic challenges head-on.

Join our dynamic, fast-growing international team that thrives on collaboration, innovation, and lifelong learning. With offices in Melbourne, Sydney, Chicago, and SE Asia, we are truly a global company. Today, we're a family of over 700 passionate 'Keypathers' worldwide.

Work Anywhere:

At Keypath Education Australia, flexibility is our strength. We put our people first, allowing you to choose where you work – from home, in the office, or both.

We welcome applications from candidates located anywhere in Australia, provided you have a strong, reliable internet connection.

Please note that only candidates residing in Australia with full working rights will be eligible for consideration.

Job Description

Are you passionate about digital marketing and eager to make a significant impact in the education sector? We are seeking a dynamic Paid Media Specialist to join our team and drive student enrolments for our prestigious university partners.

Key Responsibilities:

• Design, implement, and optimise paid search, paid social, and retargeting campaigns.

• Analyze and report on campaign performance from click-through to enrolment.

• Project lead volume and media spend to guide budgeting decisions.

• Collaborate with Creative/Content teams to develop engaging and effective creatives.

• Work with Web Designers to build landing pages and implement CRO testing strategies.

• Foster positive relationships with internal teams and external agencies.

• Lead cross-functional marketing projects as needed.

• Meet and exceed student enrolment KPIs.

Qualifications

Essential Requirements:

• Tertiary qualification in Media, Marketing, Business, IT, or a related field (preferred).

• Hands-on experience (ideally 3 years plus) managing high-performance PPC campaigns.

• Strong numerical reasoning and analytical skills.

• Confident in engaging with stakeholders and communicating technical issues clearly.

• Experience in forecasting spend and lead targets across multiple channels.

• Proficiency in advertising with AdWords, Facebook, and LinkedIn.

• Advanced knowledge of Excel.

• Working knowledge of Google Analytics and Google Tag Manager.

• Experience with new and emerging channels like TikTok is a bonus.

Additional Information

Benefits and Rewards:

• Opportunity to work in office, hybrid or remotely

• All the necessary equipment for success.

• Internet Allowance for remote work.

• Paid Mental Health days for your well-being.

• Access to LinkedIn Learning

• Learning Labs designed to promote L&D

• Toolkits for Digital Health and Mental Health support.

• Employee led programs such as Culture Club, Team Green, Sustainability and more

• Company events and activities run in office and remotely

Why Keypath?

• Embrace Your Authentic Self: A supportive culture recognized as a top workplace (Ranked #6 on 2024 the Best Places to Work Australia©).

• Global EdTech Leader: Join an industry on the rise.

• Continuous Growth: Upskill through discounted study opportunities.

• Transform the World: Contribute to upskilling and reskilling globally.

• Make an Impact: Help solve future economic and social challenges.

Join Keypath and make a difference. We welcome applicants from diverse backgrounds and offer inclusive support throughout the recruitment process.

Apply now to unlock your potential with Keypath!