Paid Media Manager

The Paid Media Manager takes responsibility for the day-to-day digital activity across a set of clients. This includes:

Responsibilities:

● Planning paid activity in-line with achieving client KPIs

● Have a holistic view of all paid channels, understanding their role, strengths, weaknesses and opportunities

● Presenting to clients in a succinct, visual and educational manner

● Regular activity optimizations to improve performance

● Continually spending a portion of budget to trial and test parameters

● Staying up to date with platform changes and advancements

● Ownership of paid platforms delivering towards key client goals (not focused on vanity metrics)

● Reporting with insightful analysis and future recommendations

● Liaising with other departments to maximize overarching marketing ROI

● Managing workflow of paid activity in ClickUp to hit deadlines

● Crafting clear and thorough briefs for the creative team when new creative is needed

● Working closely with the creative team to ensure paid learnings are translating into new creative rollout

Setting the strategic direction:

● Establish clear business KPIs with clients, with a view on how paid will achieve these.

● Follow the UTTR playbook for best-practice and standardized thinking across the paid approach.

● Take historical learnings into account to influence the new direction.

● Understand the role of other internal UTTR teams and how paid specifically delivers towards client outcomes

● Leverage other internal department skill sets to increase the ROI of paid activity

Optimizing Activity:

● Daily checks to ensure activity is tracking towards KPIs

● All activity is QA’d by the strategy team prior to setting live

● Follow UTTR’s optimization guide to ensure all factors are being considered that can improve performance

● Recommendations are regularly shared to improve performance

● Provide proactive ideas at least 2x monthly to client.

● Stay on top of trends to trial new features.

● Optimize activity holistically across all paid channels

Project & Client Management:

● Ensure tasks are well documented and any follow-up comms are clearly visible within Click Up

● Organization of tasks through timely delivery - no tasks are overdue. If timelines are an issue this is clearly stated when the ticket is made.

● Client slack messages are responded to immediately once read.

● During client meetings, notes are taken to encompass all required actions.

● Meetings are high-energy, always providing valuable insight to the clients.

● Open and honest approach is taken, with push-back when required.

Reporting:

● When reporting you will take insights from all channels (Hubspot, organic etc.) into consideration for a holistic view.

● Client dashboard is used as the starting point for all reporting.

● Focus is on insights rather than facts.

● Includes all optimisations done and recommendations for future.

● Wins and potential issues are acknowledged in real-time on slack.

This role will also be an integral part of the agency development in the digital space.

● Digital experience and knowledge (spanning Google Ads and social). You know what works, why and how.

● At least 5 years of experience within Google Ads

● Understanding the relationship between channels (paid, owned and earned)

● Ability to learn quickly in a constantly evolving landscape

● A self-starter with a proactive mindset

● Strong analytical skills

● Proven experience in excellent client servicing/ account management

● Capability of dealing with difficult client situations

● Solid presentation skills and the ability to put together client docs without much guidance

Working Hours: EST (with flexibility)

Why work for UTTR:

● We're a fully remote global team - you have the ability to work from anywhere.

● Flexi-Fridays

● A diverse and multicultural team.

● Start-up culture with significant opportunities for growth.

● Exposure to a variety of fast-paced start-up clients.