Paid Marketing Manager

The Growth Marketing team at Figma is looking for a Paid Marketing Manager to expand and optimize our paid media presence across Paid Search, Display, and YouTube channels. This role will play a critical part in driving full funnel growth and broadening Figma’s reach to new audiences. As a Paid Marketing Manager, you will collaborate closely with product marketing, brand, SEO, and analytics teams to develop targeted campaigns that connect with diverse customer segments and elevate Figma’s brand. This is an exciting opportunity to bring creativity, strategic thinking, and analytical rigor to a dynamic, fast-paced environment with ample room for impact.

This is a full-time role that can be held from one of our US hubs or remotely in the United States.

What you’ll do at Figma:

• Develop and execute paid media strategies across Paid Search, Display, and YouTube, focusing on full-funnel growth

• Collaborate with cross-functional teams (e.g., PMM, SEO, DS) to align strategies, measurement, and messaging with Figma’s brand and product offerings

• Build and maintain a roadmap for testing and optimizing channel performance and lead high-velocity experiments to rapidly identify and scale winning strategies that drive growth

• Monitor and analyze campaign performance metrics, making data-driven adjustments to maximize ROI and ensure alignment with broader growth goals

We'd love to hear from you if you have:

• 6+ years of digital marketing, paid marketing, or equivalent experience

• Proven experience running paid search, display, and YouTube campaigns for SaaS products, with a focus on keyword strategies and full-funnel growth

• Strong analytical skills with a data-driven approach to testing, performance optimization, and ROI measurement

• Experience with paid media tools and platforms, such as DV360, CM360, and Google Analytics 4

• Familiarity with incrementality testing methods, such as MMM and Geo-X

While not required, it’s an added plus if you also have:

• Experience with programmatic advertising and emerging channels like TikTok or programmatic display

• Prior experience in a high-growth or product-led SaaS environment

• A background in marketing analytics

At Figma, one of our values is Grow as you go. We believe in hiring smart, curious people who are excited to learn and develop their skills. If you’re excited about this role but your past experience doesn’t align perfectly with the points outlined in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Pay Transparency Disclosure

If based in Figma’s San Francisco or New York hub offices, this role has the annual base salary range stated below.    

Job level and actual compensation will be decided based on factors including, but not limited to, individual qualifications objectively assessed during the interview process (including skills and prior relevant experience, potential impact, and scope of role), market demands, and specific work location. The listed range is a guideline, and the range for this role may be modified. For roles that are available to be filled remotely, the pay range is localized according to employee work location by a factor of between 80% and 100% of range. Please discuss your specific work location with your recruiter for more information. 

Figma offers equity to employees, as well a competitive package of additional benefits, including health, dental & vision, retirement with company contribution, parental leave & reproductive or family planning support, mental health & wellness benefits, generous PTO, company recharge days, a learning & development stipend, a work from home stipend, and cell phone reimbursement.  Figma also offers sales incentive pay for most sales roles and an annual bonus plan for eligible non-sales roles. Figma’s compensation and benefits are subject to change and may be modified in the future.

Annual Base Salary Range (SF/NY Hub):

$122,000—$288,000 USD