Paid Affiliate and Influencer Marketing Manager

Job Overview:

The Marketing & Communications team is responsible for connecting the world to lifelong transformative learning. They also work to shape public conversations on the future of education and work. The team is segmented into four areas of focus: Consumer Marketing, Enterprise Marketing, Brand & Creative, and Communications. The team is currently focused on expanding the reach of Coursera’s brand and bringing new learners to the site, connecting students to degree programs, attracting new enterprise customers — including businesses, governments, and campuses — and creating a marketing system that nurtures learners throughout their professional lives. 

As a Paid Marketing Manager focusing on managing and expanding Coursera’s affiliate program, you will be responsible for leading and scaling one of our highest-impact customer acquisition channels. You will own the global strategy and execution across affiliate and influencer performance marketing, driving both short-term performance and long-term sustainable growth. 

As an individual contributor, you will be managing a high-performing agency partner to grow Coursera’s presence through strategic partnerships with top-tier affiliates, long-tail publishers, and influencers across global markets. You’ll lead data-driven campaign planning and execution, optimize performance through rigorous analysis, and collaborate cross-functionally with other paid channels, organic social, brand, regional marketing teams, data science, product,, and media agency partners (as needed) to ensure we are driving performance and effectively communicating our brand.

To be successful in this role, you’ll define and execute the strategic roadmap for affiliate and influencer marketing, manage a performance-driven budget, and consistently meet acquisition targets.

Responsibilities:

• Own and lead the global strategy and day-to-day operations of Coursera’s affiliate and influencer marketing programs, ensuring seamless execution across campaigns, creatives, tracking, and partner support

• Drive data-informed growth by overseeing performance analysis across markets globally, partners and campaigns using internal analytics tools and dashboards

• Lead and optimize the end-to-end partner lifecycle—from affiliate and publisher discovery, vetting, and onboarding to ongoing relationship management and strategic development

• Develop and execute scalable acquisition and promotional strategies in collaboration with top-tier publishers, influencers, and agency partners to support priority products, seasonal campaigns, and regional initiatives

• Oversee the creation and execution of compelling communications, content, and campaign assets to drive partner engagement and performance at scale

• Act as the primary liaison with Coursera’s affiliate and influencer agency, ensuring consistent delivery, innovation, and alignment with business goals

Basic Qualifications:

• 7+ years of experience in affiliate & influencer marketing, performance marketing, partnerships with a strong focus on customer acquisition, revenue, and measurable growth, with at least 3 years in a leadership or strategic role

• Proven track record of leveraging data to drive strategic decisions, with advanced proficiency in Looker, Looker Studio, Excel, or equivalent analytics tools

• Demonstrated success in leading and executing high-impact marketing campaigns across global markets, including experience with partner outreach, activation, and performance optimization

• Exceptional communication and relationship management skills, with the ability to collaborate effectively across geographies and time zones to represent Coursera externally with partners and affiliates

• Experience leading external agencies or vendor relationships to scale partner programs and campaigns, strategy, and execution

Preferred Qualifications:

• Experience managing global campaigns or partnerships across key markets such as the NAMER, EMEA, APAC, and LATAM

• Prior work with marketing or partnership teams in consumer tech, e-learning, or subscription-based businesses

• Familiarity with affiliate and influencer platforms (e.g., Impact, Partnerize, Rakuten, ShareASale) and marketing automation tools.

• Experience with fraud detection tools like AdPolice, Impact, BrandVerity, The Search Monitor, Adthena, etc.

• Familiarity with SQL and Google Suite is advantageous

• Strategic understanding of customer acquisition funnels and performance marketing metrics (CAC, ROAS, LTV)

If this opportunity interests you, you might like these courses on Coursera:

• Influencer Marketing Strategy

• Affiliate Marketing Course

• Social Media Marketing Specialization

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