Paid Ads - Search Specialist

GrowthAssistantis currently looking for aPaid SearchSpecialistto join our team. In this role, you'll strategize, implement, and optimize Google Ads campaigns across various platforms including Search, Display, and YouTube. With a focus on keyword research, ad copy optimization, and campaign performance analysis, they will drive effective digital advertising strategies to meet client objectives and maximize ROI. This is a great opportunity for someone who wants to work with a growing brand and wants continuous learning and growth during their career. Growth Assistant benefits include: Work-from-home setup Paid holidays Health insurance PTO Training opportunities The Schedule:

• 9:00 AM to 5:00 PM EST

The Role:

• Build / optimize / load paid search ad campaigns

• Targeted keyword research (brand and non-brand)

• Keyword Analysis

• In-platform optimization per client's directives (at scale)

• Templated reporting/dashboarding

• Launching New Google and Bing campaigns

• Monitor analytics and adjust according to client direction / parameters

• Manage administrative / data entry touchpoints (Google Tags, UTM setup, etc.)

• Provide reporting and dashboarding on campaign performance

• Execute validation and optimization testing per client directive

• Running YouTube Ads

• Ad Copy Optimization

The Requirements:

• 2+ years of experience with Google paid search

• 1+ years of experience with Google Ads Manager/Editor

• Knowledge of Google Ads (Google Search, Display, Shopping, YouTube, Google Tag Manager)

• Baseline knowledge of Paid Google/text-based search

• Intermediate Excel or Google Sheets experience

• Experience running YouTube ads; Launching/optimizing Video ads (YouTube)

• Search Ad Copy Optimization

• Launching/optimizing Display ads

Nice to have:

• Basic experience with Google Analytics, Ignite o