Mobile Performance Marketing Lead

Sporty's sites are some of the most popular on the internet, consistently staying in Alexa's list of top websites for the countries they operate in.

The role

As we double down on growing our mobile user base, we are seeking a results-driven Mobile Marketing Performance Lead to spearhead acquisition and engagement strategies across app-focused performance channels. In this role, you will own and scale our mobile marketing efforts across app stores, networks, and owned channels. You will develop high-impact strategies to increase installs, optimise retention, and drive LTV - working closely with creative, analytics, product teams.

Responsibilities

Develop mobile marketing strategies for RMG, financial and gaming applications for both Android & iOS platforms across the world. 

Lead a team of UA-managers, along with hands-on execution of mobile marketing strategies across Facebook, Google, Apple, Paid Social, other ad networks (i.e. Unity, Applovin, Vungle) and DSPs (i.e. Moloco, Liftoff).

Partner with the creative team to develop and iterate high-performing ad creatives, leveraging data and consumer insights to guide production.

Drive A/B testing across creatives, placements, targeting  to maximise user quality and achieve KPIs.

Extract insights from BI tools and dashboards to analyse campaign performance and user cohorts, guiding strategic decisions.

Stay ahead of platform changes (iOS privacy updates, Android SDK changes, etc.) and continuously adapt growth tactics.

Manage vendor relationships with UA platforms, MMPs, and tool providers to unlock access to betas, insights, and innovation.

Oversee ASO activations across Android and iOS platforms, driving keywords strategy and AB tests for custom pages.

Develop and manage the User Acquisition team.

Qualifications

Four years of experience in mobile user acquisition or mobile growth, ideally within a high-scale B2C or gaming/entertainment app environment.

Strong track record managing mobile performance campaigns with Facebook, Google, Apple, Paid Social and other ad networks and DSPs.

Experience scaling UA campaigns worldwide.

Expertise in mobile analytics and attribution tools like AppsFlyer, Adjust, Firebase, or similar.

Proficient with ASO techniques and tools for both iOS App Store and Google Play Store.

Deep understanding of the mobile app ecosystem, including attribution models, SKAdNetwork, privacy changes, and LTV modelling.

Strong data literacy with the ability to build and interpret dashboards, reports, and campaign analytics.

Experiencing collaborating cross-functionally with creatives, engineers, and product managers in a fast-paced, agile environment.

Comfortable managing budgets across geographies and allocating spend based on ROI performance.

Benefits

Quarterly bonuses

Flexible working hours

Top-of-the-line equipment

Referral bonuses

28 days paid annual leave

Annual company retreat - we all went to Dubai together in 2024 and have team and organisation retreats planned for 2025!

Highly talented, dependable co-workers in a global, multicultural organisation

Payment via DEEL, a world class online wallet system 

Our teams are small enough for you to be impactful

Our business is globally established and successful, offering stability and security to our Team Members

Our Mission

Our mission is to be an everyday entertainment platform for everyone

Our Operating Principles

1. Create Value for Users

2. Act in the Long-Term Interests of Sporty 

3. Focus on Product Improvements & Innovation 

4. Be Responsible 

5. Preserve Integrity & Honesty 

6. Respect Confidentiality & Privacy 

7. Ensure Stability, Security & Scalability 

8. Work Hard with Passion & Pride

Working at Sporty

The top-down mentality at Sporty is high performance based, meaning we trust you to do your job with an emphasis on support to help you achieve, grow and de-block any issues when they're in your way.

Generally employees can choose their own hours, as long as they are collaborating and doing stand-ups etc. The emphasis is really on results. 

As we are a highly structured and established company we are able to offer the security and support of a global business with the allure of a startup environment. Sporty is independently managed and financed, meaning we don’t have arbitrary shareholder or VC targets to cater to. 

We literally build, spend and make decisions based on the ethos of building THE best platform of its kind. We are truly a tech company to the core and take excellent care of our Team Members.