Marketing Programs Specialist
Join a Global Team Making a Lasting Impact with Lumivero
Are you ready to be part of a team that’s changing the world? At Lumivero, we develop powerful data-intelligence software that empowers users to answer their most pressing questions. Our trusted research, decision-making, and organizational tools help academic and corporate professionals create impactful insights from their most complex data – enabling them to work more efficiently and make informed, confident decisions.
About the Role:
We are looking for a Marketing Programs Specialist to own and lead the global execution of our webinar program for all of our audiences. This role sits within the Demand Generation team and plays a key part in driving qualified pipeline through best-in-class webinar and email experiences.
As the primary owner of the webinar channel, you’ll be responsible for developing and executing webinar programs end-to-end, working with B2B and B2C owners in planning and promotion to delivery and follow-up. You’ll also work closely with the Director of Demand Generation to support overall email strategy and integrate webinars into broader multi-channel programs. In addition, you'll collaborate cross-functionally on marketing initiatives such as email campaigns, digital programs, and content repurposing.
Key Responsibilities
Own the global webinar program - working with B2B and B2C owners on topic ideation, speaker coordination, platform management, promotion, and post-event analytics.
Own the global email program and partner with B2B and B2C owners on strategy and execution.
Partner with the Director of Demand Generation to align webinar programming with overall demand gen strategy and pipeline goals.
Collaborate with marketing teams to localize webinar content and ensure alignment with regional priorities.
Manage webinar promotion through email, social, paid media, and nurture programs, coordinating cross-functionally to ensure integrated campaigns.
Track and analyze performance of webinars, providing insights and recommendations to continuously optimize reach, engagement, and conversion.
Work closely with the marketing counterpartsto support BDR and sales teamwith assets and plans to support follow-up + conversion.
Support additional marketing initiatives as needed, including campaign planning, email creation, content development, and event support.
Required Skills and Experience
2-3+ years of experience in B2B demand generation or marketing programs, with a strong emphasis on webinar and event execution.
Proven track record of managing webinars end-to-end, ideally for global commercial or enterprise audiences.
Experience owning email program including nurtures, regular series and 1-off promotions.
Strong project management skills and attention to detail, with the ability to manage multiple programs simultaneously.
Experience working with marketing automation and webinar platforms (e.g., Salesforce, Marketo, Zoom, Sequel, ON24, or similar)
Analytical mindset with experience tracking performance metrics and applying insights to improve future programs.
Excellent written and verbal communication skills.
Comfortable working cross-functionally in a fast-paced, matrixed organization.
Benefits
Annual base salary is up to $110,000 depending on qualifications.
An annual performance-based bonus to recognize personal excellence.
Annual tech stipend to get what you need to do your best work.
Flexible remote first work environment and a diverse, global team.
Opportunities for career advancement as Lumivero grows.
$100,000 - $110,000 a year
Help Transform Our World with Powerful Insights – Join Our Team!
At Lumivero, we believe in the power of research and informed problem-solving. Our data-intelligence software helps professionals in academia and business collect, organize, and analyze structured and unstructured data to identify risks, opportunities, themes, and patterns. Lumivero empowers them to do it all smarter, better, and faster!
Our diverse, global team is made up of experts in their fields and dedicated professionals building best-in-field software. We’re passionate about the customers we serve, the products we create, and the problems we solve.
Lumivero is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, disability, sex, sexual orientation, gender identity, or national origin. Nothing in this job posting should be construed as an offer or guarantee of employment.
Lumivero is an E-Verify Employer. You can review the E-Verify Poster. Lumivero is committed to supporting individuals requiring accommodation in the application process.
About the job
Apply for this position
Marketing Programs Specialist
Join a Global Team Making a Lasting Impact with Lumivero
Are you ready to be part of a team that’s changing the world? At Lumivero, we develop powerful data-intelligence software that empowers users to answer their most pressing questions. Our trusted research, decision-making, and organizational tools help academic and corporate professionals create impactful insights from their most complex data – enabling them to work more efficiently and make informed, confident decisions.
About the Role:
We are looking for a Marketing Programs Specialist to own and lead the global execution of our webinar program for all of our audiences. This role sits within the Demand Generation team and plays a key part in driving qualified pipeline through best-in-class webinar and email experiences.
As the primary owner of the webinar channel, you’ll be responsible for developing and executing webinar programs end-to-end, working with B2B and B2C owners in planning and promotion to delivery and follow-up. You’ll also work closely with the Director of Demand Generation to support overall email strategy and integrate webinars into broader multi-channel programs. In addition, you'll collaborate cross-functionally on marketing initiatives such as email campaigns, digital programs, and content repurposing.
Key Responsibilities
Own the global webinar program - working with B2B and B2C owners on topic ideation, speaker coordination, platform management, promotion, and post-event analytics.
Own the global email program and partner with B2B and B2C owners on strategy and execution.
Partner with the Director of Demand Generation to align webinar programming with overall demand gen strategy and pipeline goals.
Collaborate with marketing teams to localize webinar content and ensure alignment with regional priorities.
Manage webinar promotion through email, social, paid media, and nurture programs, coordinating cross-functionally to ensure integrated campaigns.
Track and analyze performance of webinars, providing insights and recommendations to continuously optimize reach, engagement, and conversion.
Work closely with the marketing counterpartsto support BDR and sales teamwith assets and plans to support follow-up + conversion.
Support additional marketing initiatives as needed, including campaign planning, email creation, content development, and event support.
Required Skills and Experience
2-3+ years of experience in B2B demand generation or marketing programs, with a strong emphasis on webinar and event execution.
Proven track record of managing webinars end-to-end, ideally for global commercial or enterprise audiences.
Experience owning email program including nurtures, regular series and 1-off promotions.
Strong project management skills and attention to detail, with the ability to manage multiple programs simultaneously.
Experience working with marketing automation and webinar platforms (e.g., Salesforce, Marketo, Zoom, Sequel, ON24, or similar)
Analytical mindset with experience tracking performance metrics and applying insights to improve future programs.
Excellent written and verbal communication skills.
Comfortable working cross-functionally in a fast-paced, matrixed organization.
Benefits
Annual base salary is up to $110,000 depending on qualifications.
An annual performance-based bonus to recognize personal excellence.
Annual tech stipend to get what you need to do your best work.
Flexible remote first work environment and a diverse, global team.
Opportunities for career advancement as Lumivero grows.
$100,000 - $110,000 a year
Help Transform Our World with Powerful Insights – Join Our Team!
At Lumivero, we believe in the power of research and informed problem-solving. Our data-intelligence software helps professionals in academia and business collect, organize, and analyze structured and unstructured data to identify risks, opportunities, themes, and patterns. Lumivero empowers them to do it all smarter, better, and faster!
Our diverse, global team is made up of experts in their fields and dedicated professionals building best-in-field software. We’re passionate about the customers we serve, the products we create, and the problems we solve.
Lumivero is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, disability, sex, sexual orientation, gender identity, or national origin. Nothing in this job posting should be construed as an offer or guarantee of employment.
Lumivero is an E-Verify Employer. You can review the E-Verify Poster. Lumivero is committed to supporting individuals requiring accommodation in the application process.