Marketing Operations Specialist

Marketing Operations Specialist (Remote) Company Overview eDynamic Learning is celebrating 16 years of serving educators. Founded by a classroom teacher, we're on a mission to empower educators with accessible and equitable resources, guiding students on their journey to life after graduation. We are dedicated to supporting both teachers and programs that facilitate student exploration of interests, career options, and skill acquisition through Career and Technical Education (CTE). We prioritize quality and the development of vital life readiness skills, including interpersonal communication and financial literacy. Our commitment to fostering exploration starts early, with resources tailored to middle school students. Our rich courseware catalog and Learning Blade resource have a proven track record of expanding STEM, computer science, and career interest and awareness. As the largest publisher of CTE and elective digital curriculum in North America, we offer a vast catalog of over 250 courses spanning grades 6-12. Our CTE pathway curriculum aligns to 14 career clusters, preparing students for nearly 100 industry certifications. To help bring our curriculum to learners, we provide professional development as well as virtual instructional services, supported by certified teachers, that facilitate personalized learning. eDynamic Learning doesn't stop at coursework alone. We are passionate about helping students grow their skills through experiential learning through our Knowledge Matters virtual simulation instructional materials and projects. Our simulations are true hands-on learning in a virtual environment. We take pride in the fact that our solutions and services are designed to empower educators and students alike, enabling them to take a transformative journey of exploration, engage in learning, and participate in real-world experiences. eDynamic Learning was acquired by Pearson in July 2025. Role Overview We are seeking a detail-oriented and data-driven Marketing Operations Specialist to join our marketing team. In this role, you will manage our marketing automation platform and support the execution of multi-channel digital campaigns that drive engagement, nurture leads, and contribute to revenue growth. Youll collaborate closely with marketing, sales, and events teams to ensure seamless campaign execution, effective lead management, and optimized performance reporting. If you are a Marketing Operations Specialist looking to join a passionate and growing company, this is the role for you! Responsibilities

• Manage and optimize marketing automation platforms to support lead generation, nurturing, and customer engagement.

• Build, test, and deploy email campaigns, landing pages, forms, and workflows.

• Maintain CRM and marketing automation data integrity, including syncing, list uploads, segmentation, and lead scoring.

• Develop and manage campaign assets, such as email templates, landing pages, forms, and automation rules.

• Plan, launch, and optimize digital marketing campaigns across paid and organic channels (search, social, display, email) to maximize ROI.

• Create and schedule social media content (LinkedIn, Facebook) to drive engagement and awareness.

• Track and analyze marketing performance using Google Analytics, ad platforms, and Salesforce dashboards, providing actionable insights and reporting.

• Support website content management, ensuring updates follow SEO best practices.

• Collaborate with sales teams to align lead management processes and support timely event follow-up.

Qualifications

• Bachelors degree in Marketing, Business, Communications, or related field

• 3+ years experience in marketing operations or a related role, ideally in B2B SaaS or EdTech

• Hands-on experience with marketing automation platforms, specifically Pardot, including building campaigns, forms, landing pages, automation rules, and lead scoring

Skills

• Analytical mindset with experience in reporting tools and campaign performance analysis.

• Strong understanding of digital marketing channels

• Excellent attention to detail, problem-solving, and organizational skills.

• Ability to work collaboratively across teams and manage multiple projects simultaneously

Salary Range: $70,000- $80,000 + Bonus + Benefits, Dependent on Experience