Marketing Operations Manager
The Role This is a high-impact opportunity for a Marketo expert to take full ownership of our marketing automation platform and directly influence our growth strategy. Reporting into Revenue Operations, this role is responsible for building and managing the infrastructure that powers our demand generation, lifecycle, and campaign execution strategies. If you are a Marketo expert, fluent in Salesforce, and passionate about enabling marketing through data and automation, this role is for you!
You’ll partner closely with Marketing, Sales, and RevOps leaders to ensure marketing systems are seamlessly integrated, data flows are reliable and actionable, and performance is continuously optimized. This is a high-impact role that combines tactical execution with strategic input on how to drive growth across the funnel.
Key Responsibilities
Become the architect of our customer journey by owning and optimizing our marketing automation platform (Marketo), including lead lifecycle, nurture programs, scoring, routing, and integration with Salesforce.
Manage lead flow across the funnel, ensuring accurate tracking of MQLs, SALs, SQLs, and Closed-Won opportunities, and collaborate with Sales Ops on routing rules and SLAs.
Build scalable program templates, email and landing page assets, and tokens to enable efficient campaign execution across marketing teams.
Monitor and troubleshoot syncs between Marketo and Salesforce; proactively identify and resolve data integrity issues.
Support campaign execution by managing campaign setup, QA, and launch processes in coordination with marketing team members.
Be the data-driven voice in the room, partnering with marketing and analytics teams to guide the development of dashboards and reports that track performance, attribution, funnel conversion, and ROI.
Champion best practices for database hygiene, segmentation, compliance (GDPR, CAN-SPAM, TCPA), and naming/taxonomy conventions.
Identify opportunities for automation and personalization, including the use of AI to enhance targeting, content delivery, and funnel velocity.
Lead or support Martech projects including tool evaluations, integrations, and implementation of new capabilities.
What You Should Have
3+ years hands-on experience with Marketo and Salesforce (required), including designing end-to-end lead lifecycle and campaign operations.
Deep understanding of B2B SaaS marketing funnels, including the relationship between MQLs, pipeline, and revenue.
Strong experience with lead management, routing logic, scoring models, and funnel analytics.
Demonstrated ability to operationalize complex marketing strategies through scalable systems and processes.
Analytical mindset with the ability to turn data into actionable insights; experience with reporting tools like Sigma, Tableau, or similar is a plus.
Proven success working cross-functionally with Sales, SDR, and Marketing teams.
Strong project management and prioritization skills in a fast-paced, high-growth environment.
Excellent written and verbal communication skills; able to distill complexity for non-technical stakeholders.
Preferred Qualifications
Marketo Certified Expert (MCE) or equivalent practical expertise.
Experience with additional Marketing and Sales tools such as ZoomInfo, or RingLead.
Experience with SMS marketing.
Familiarity with AI or predictive tools for scoring, segmentation, or content personalization.
Background in database management, data privacy compliance, and email deliverability best practices.
Why Join Us?
Join a RevOps team that’s grounded in insights, strategy, and innovation.
Work in a high-growth SaaS environment, where your contributions directly impact revenue and scale.
Partner with driven, collaborative colleagues across marketing, sales, and bizapps/IT.
Play a key role in shaping how we operationalize AI across the marketing tech stack.
Gain ownership over critical systems and the opportunity to drive meaningful change.
If you’re passionate about building efficient, scalable marketing systems and driving performance with data, we’d love to meet you.
BENEFITS
Open and transparent culture
Life insurance, long and short-term disability coverage
Paid maternity and paternity leave
Fertility Benefits
Generous vacation time, plus three 4-day summer holiday weekends
Excellent medical, dental, and vision benefits
401k Plan with competitive company matching
Bi-annual swag drops with cool Podium gear and apparel
A stellar HQ (Utah) gym with local professional coaches and classes offered
Onsite HQ (Utah) child care center, subsidized for employees
Additional benefits for fully remote employees
Podium is an equal opportunity employer. Podium provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, national origin, sexual orientation, gender identity or expression, age, disability, genetic information, marital status or veteran status.sexual orientation, gender identity or expression, age, disability, genetic information, marital status or veteran status.
About the job
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Marketing Operations Manager
The Role This is a high-impact opportunity for a Marketo expert to take full ownership of our marketing automation platform and directly influence our growth strategy. Reporting into Revenue Operations, this role is responsible for building and managing the infrastructure that powers our demand generation, lifecycle, and campaign execution strategies. If you are a Marketo expert, fluent in Salesforce, and passionate about enabling marketing through data and automation, this role is for you!
You’ll partner closely with Marketing, Sales, and RevOps leaders to ensure marketing systems are seamlessly integrated, data flows are reliable and actionable, and performance is continuously optimized. This is a high-impact role that combines tactical execution with strategic input on how to drive growth across the funnel.
Key Responsibilities
Become the architect of our customer journey by owning and optimizing our marketing automation platform (Marketo), including lead lifecycle, nurture programs, scoring, routing, and integration with Salesforce.
Manage lead flow across the funnel, ensuring accurate tracking of MQLs, SALs, SQLs, and Closed-Won opportunities, and collaborate with Sales Ops on routing rules and SLAs.
Build scalable program templates, email and landing page assets, and tokens to enable efficient campaign execution across marketing teams.
Monitor and troubleshoot syncs between Marketo and Salesforce; proactively identify and resolve data integrity issues.
Support campaign execution by managing campaign setup, QA, and launch processes in coordination with marketing team members.
Be the data-driven voice in the room, partnering with marketing and analytics teams to guide the development of dashboards and reports that track performance, attribution, funnel conversion, and ROI.
Champion best practices for database hygiene, segmentation, compliance (GDPR, CAN-SPAM, TCPA), and naming/taxonomy conventions.
Identify opportunities for automation and personalization, including the use of AI to enhance targeting, content delivery, and funnel velocity.
Lead or support Martech projects including tool evaluations, integrations, and implementation of new capabilities.
What You Should Have
3+ years hands-on experience with Marketo and Salesforce (required), including designing end-to-end lead lifecycle and campaign operations.
Deep understanding of B2B SaaS marketing funnels, including the relationship between MQLs, pipeline, and revenue.
Strong experience with lead management, routing logic, scoring models, and funnel analytics.
Demonstrated ability to operationalize complex marketing strategies through scalable systems and processes.
Analytical mindset with the ability to turn data into actionable insights; experience with reporting tools like Sigma, Tableau, or similar is a plus.
Proven success working cross-functionally with Sales, SDR, and Marketing teams.
Strong project management and prioritization skills in a fast-paced, high-growth environment.
Excellent written and verbal communication skills; able to distill complexity for non-technical stakeholders.
Preferred Qualifications
Marketo Certified Expert (MCE) or equivalent practical expertise.
Experience with additional Marketing and Sales tools such as ZoomInfo, or RingLead.
Experience with SMS marketing.
Familiarity with AI or predictive tools for scoring, segmentation, or content personalization.
Background in database management, data privacy compliance, and email deliverability best practices.
Why Join Us?
Join a RevOps team that’s grounded in insights, strategy, and innovation.
Work in a high-growth SaaS environment, where your contributions directly impact revenue and scale.
Partner with driven, collaborative colleagues across marketing, sales, and bizapps/IT.
Play a key role in shaping how we operationalize AI across the marketing tech stack.
Gain ownership over critical systems and the opportunity to drive meaningful change.
If you’re passionate about building efficient, scalable marketing systems and driving performance with data, we’d love to meet you.
BENEFITS
Open and transparent culture
Life insurance, long and short-term disability coverage
Paid maternity and paternity leave
Fertility Benefits
Generous vacation time, plus three 4-day summer holiday weekends
Excellent medical, dental, and vision benefits
401k Plan with competitive company matching
Bi-annual swag drops with cool Podium gear and apparel
A stellar HQ (Utah) gym with local professional coaches and classes offered
Onsite HQ (Utah) child care center, subsidized for employees
Additional benefits for fully remote employees
Podium is an equal opportunity employer. Podium provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, national origin, sexual orientation, gender identity or expression, age, disability, genetic information, marital status or veteran status.sexual orientation, gender identity or expression, age, disability, genetic information, marital status or veteran status.