Marketing Manager

Salary Range: Php 60,000 - 70,000

Responsibilities:

Social Media Strategy & Execution

• Lead end-to-end social media strategy and execution for organic and paid campaigns across platforms (Meta, TikTok, LinkedIn, Instagram, YouTube, X, etc.).

• Use audience insights and platform analytics to inform content, targeting, and ad spend strategies.

• Execute A/B tests and campaign optimizations to improve engagement, CTR, and conversions.

• Guide campaign setup, media planning, and optimization

• Stay current on platform algorithms, features, and best practices to maintain competitive edge.

SEO Strategy & Execution

• Build and execute SEO strategies focused on technical, on-page, and off-page optimization.

• Perform keyword research, site audits, competitor analysis, and content optimization to increase organic visibility.

• Enhance website architecture, internal linking, metadata, and structured data for search engine performance.

• Track and report performance via Google Search Console, Analytics, SEMrush, Ahrefs, and other SEO tools.

• Adapt strategy in response to algorithm changes and emerging SEO trends.

Paid Search & Programmatic Advertising

• Manage paid search campaigns on Google Ads, Bing, DV360, and retargeting platforms.

• Optimize bids, keywords, and audiences to maximize CTR, Quality Score, and ROI.

• Develop ad copy and landing page strategies that drive conversion and reduce CPA.

• Leverage automation, audience segmentation, and real-time testing for continuous improvement.

• Monitor industry trends, ad formats, and platform innovations to refine strategy.

Video & Display Advertising

• Lead creation and optimization of video and display ads across Google Ads, YouTube, DV360, and social platforms.

• Collaborate with creatives to produce high-impact video content from concept to delivery.

• Apply data-driven strategies for placement, targeting, and bidding to drive video engagement and conversions.

• Use interactive and rich media formats to boost user interaction and campaign results.

Direct Marketing (Email, SMS, CRM)

• Launch targeted email, SMS, and CRM campaigns using platforms like Mailchimp, HubSpot, MoEngage, and Insider.

• Build segmentation strategies and automation flows to improve engagement and customer retention.

• Run A/B tests on subject lines, messaging, and CTAs to optimize performance.

• Monitor direct marketing KPIs (open rates, CTR, conversion, CLV) to inform future strategy.

Influencer Marketing

• Plan and manage influencer campaigns, collaborating with creators and KOLs aligned with brand goals.

• Onboard and negotiate with influencers to ensure high-impact partnerships.

• Track campaign engagement and ROI using performance analytics and KPIs.

• Stay ahead of influencer marketing trends, regulations, and emerging platforms.

Leadership

• Mentor team members in digital marketing strategy, performance optimization, and campaign execution.

• Identify process improvements, streamline workflows, and enhance team collaboration.

• Address team needs through regular check-ins, training, and feedback loops.

Pitches & Client Presentations

• Lead strategic development and contribute digital marketing expertise in client pitches and presentations.

• Drive ideation sessions to align creative, data, and strategic direction.

• Present complex strategies and insights in a clear, compelling manner to stakeholders.

Industry Knowledge & Innovation

• Stay updated on trends in digital marketing, ad tech, creative strategy, and consulting.

• Conduct market and competitor research to identify new opportunities.

• Share insights with internal teams to drive innovation and strategic adaptability.

Requirements:

• Bachelor's degree in Marketing, Communications, Business, or related field.

• Extensive experience in digital marketing across various channels, including social media, search engines, SEO, and paid media.

• Proven leadership and team management skills.

• Strong analytical skills with the ability to interpret data and draw actionable insights.

• Excellent communication skills, both verbal and written.

• Proficiency in digital marketing tools and platforms, including Google Ads, social media management tools, and SEO software.

• Strong organizational skills and attention to detail.

• Ability to work collaboratively in a fast-paced environment.

• Enthusiasm for delivering exceptional results and contributing to client success.