Marketing Manager

Marketing Manager

Location: Remote Reports to: VP of Marketing

Role Overview

Pipe17 is seeking a versatile and results-driven Marketing Manager who can operate across the full go-to-market spectrum. This role blends strategic planning with hands-on execution across demand generation, content, partner marketing, events and product marketing. You will run integrated content and campaigns that generate pipeline, strengthen our brand presence, and equip our GTM teams for success.

The ideal candidate understands complex B2B buying journeys in ecommerce or SaaS and can balance creative storytelling with data-driven decision making. You are equally comfortable mapping campaign strategy, building assets yourself, managing contractors, and optimizing performance based on results.

This is a high-visibility role where you will collaborate closely with sales, partnerships, and product marketing, while also owning day-to-day execution that impacts quarterly revenue targets.

Key Responsibilities

Campaign Strategy & Execution

• Plan and execute integrated GTM campaigns across paid, owned, earned, and partner channels.

• Partner with the Sr. Demand Generation Manager (or act as interim lead if needed) to ensure campaigns hit pipeline targets.

• Own execution calendars, ensuring campaigns, events, and launches stay on track and aligned to quarterly goals.

Content & Web Management

• Oversee creation of campaign assets including landing pages, emails, ads, one-pagers, partner kits, and decks.

• Manage ongoing website updates for messaging, events, and campaign pages.

• Coordinate with contractors for design, web, marketing ops and content/earned/owned (blog writing and social/PR) to ensure alignment with campaigns and company messaging.

Partner & Event Marketing

• Build and execute co-marketing programs with partners such as Shopify, 3PLs, and technology integrations.

• Lead pre- and post-event marketing for industry and partner events, including SuiteWorld and customer advisory board meetings.

• Ensure events are fully integrated into broader demand generation and ABM efforts.

Sales & Partner Enablement

• Develop sales tools and partner enablement content to support outreach and customer engagement.

• Collaborate with Product Marketing to ensure messaging accuracy and consistency in enablement materials.

Analytics & Optimization

• Track and report on campaign, content, and event performance against pipeline contribution and ROI goals.

• Use data insights to make informed adjustments to targeting, messaging, and budget allocation.

Required Experience

• 5-7+ years in B2B marketing, with a preference for ecommerce, OMS, or SaaS companies.

• Proven track record of executing campaigns that drive measurable pipeline.

• Hands-on experience with digital advertising platforms, marketing automation, and CRM tools.

• Strong project management skills and the ability to manage multiple concurrent initiatives.

• AI fluency: You’ve used AI tooling for work or personal use—or you are willing to dive in and learn fast.

  • You explore new tools, workflows, and ideas to make things more efficient, and are eager to deepen your understanding of AI and use it regularly.

• Startup experience and the ability to thrive in a fast-moving, resource-constrained environment.

Traits & Competencies

• Flexible but process-oriented and organized.

• Positive, resilient, and outcome-driven.

• Highly collaborative across functions and comfortable managing external vendors/agencies.

• Analytical mindset with the ability to tie activities to revenue outcomes.

• Strategic thinker who can also execute at a tactical level.

• Curious and comfortable with emerging tools, including AI.

Why Join Pipe17

• Direct impact on company growth and GTM success.

• Freedom to execute big ideas with support and resources to get them done.

• High visibility across leadership and the partner ecosystem.