Marketing Data Analyst

Roadie, a UPS company, is a leading logistics and delivery platform that helps businesses tackle the complexities of modern retail with unmatched delivery coverage, flexibility and visibility. Reaching 97% of U.S. households across more than 30,000 zip codes — from urban hubs to rural communities — Roadie provides seamless, scalable solutions that meet a variety of delivery needs. 

With a network of more than 310,000 independent drivers nationwide, Roadie offers flexible delivery solutions that make complex logistics challenges easy, including solutions for local same-day delivery, delivery of big and bulky items, ship-from-store and DC-to-door. 

We are looking for a versatile Marketing Data Analyst to join our team. This role combines marketing technology expertise with data analysis to drive actionable insights, align technology solutions with business objectives, and identify key drivers of channel and segment performance. The ideal candidate will build and validate metrics, monitor data quality, analyze datasets, and develop dashboards while shaping and executing our marketing technology roadmap.

What You’ll Do

• Design, validate, and own marketing metrics that enable smarter business decisions

• Perform ad hoc and deep-dive analyses using platforms such as Lightdash, Redash, AppsFlyer, Salesforce, Hubspot, Databricks, Excel, Adobe Analytics, and Data Warehouses

• Ensure data accuracy, consistency, and trust across systems to champion data quality

• Create dynamic dashboards and recurring reports that bring data to life and anticipate stakeholder needs

• Harness SQL to extract, transform, and analyze data that drives action

• Partner with CRM, data, analytics, and DevOps teams to build a cohesive digital ecosystem

• Define and execute a forward-looking marketing technology roadmap, including evaluating and recommending MarTech platforms aligned with business goals

• Safeguard compliance with global privacy and governance standards (GDPR, CCPA)

• Pioneer AI/ML-powered personalization, real-time journey orchestration, and content optimization

• Lead pilots and proofs of concept to test bold ideas and scale winning innovations

What You Bring

• Bachelor’s degree in Data Analytics, Data Science, Marketing or related field (or equivalent experience)

• Proven experience in Martech and data analysis, ideally in marketing, customer operations, supply chain, or retail analytics

• Proficiency in SQL, data visualization, and dashboarding tools (Lightdash, Redash, or similar)

• Familiarity with MarTech platforms, CRM systems, marketing automation, and BI tools

• Strong understanding of digital marketing metrics, KPIs, and campaign analysis

• Experience developing and executing technology roadmaps

• Knowledge of data quality monitoring, governance, and compliance regulations (GDPR, TCPA, CCPA)

• Strong analytical, problem-solving, and process optimization skills with the ability to deliver actionable insights

• Excellent communication and collaboration skills across cross-functional teams

Why Roadie? 

• Competitive compensation packages 

• 100% covered health insurance premiums for yourself

• 401k with company match

• Tuition and student loan repayment assistance (that’s right - Roadie will contribute directly to your existing student loans!) 

• Flexible work schedule with unlimited PTO 

• Monthly 3-day weekends

• Monthly WFH stipend 

• Paid sabbatical leave- tenured team members are given time to rest, relax, and explore

• The technology you need to get the job done