Marketing Coordinator (DMV Metro)

In this role, the Marketing Coordinator will support and build the GuidePoint Security Brand in their assigned region.  This team member will be responsible for leading all event logistics and vendor co-marketing activities to support corporate and regional sales & marketing objectives. The ideal candidate for this position will be positive, highly collaborative, detail oriented, and metrics focused to show the ROI/success/failures of events/campaigns.   The candidate must be willing to learn while supporting a dynamic, fast-paced, organization.

Roles and Responsibilities:

• Organize, collaborate, and execute regional events.

• Manage the demands of multiple events at once and prioritize accordingly.

• Ensure deadlines are met for all event related activities, logistics, purchases, promotions, and deliverables.

• Manage event supplies and shipping coordination of supplies for all events.

• Collaborate with the team to promote events using Marketo and helping drive registration.

• Regular communication with leadership – updates on event status and logistics, meeting deadlines, budget requirements, etc.

• Manage lead acquisition, processing, nurturing and follow-up, ensuring there is a pre-event, at-event, and post-event strategy to increase engagement.

• Manage and maintain registration lists, event calendar and provide regular updates to the regional team.

• Support execution of internal corporate events.

• Track and provide reporting on event and campaign metrics.

• Provide administrative support to marketing team as needed.

• Provide onsite support for events when needed.

• Coordinate, collaborate, build, develop, and maintain relationships with vendors as it relates to events.

• Solicit marketing funds from GuidePoint's various vendor partners to help sponsor events.

• Cold call prospects to entice them to attend events, and call/e-mail registrants prior to the events to confirm their attendance.

• Other related duties as needed.

• Adhere to GuidePoint Security Core Values.

Required Experience:

• Bachelor’s Degree preferred.

• 3 - 5 years’ experience working in event marketing in a corporate environment.

• Marketo, Eventbrite, or related marketing platform experience required.

• Experience with Salesforce or other CRM software.

• Computer skills including a solid understanding of Microsoft Office products, Gmail and Google Cloud.

• Ability to work in a fast-paced environment.

• Self-motivated, self-starter with a track record for leading events and the campaigns associated with them.

• Resourcefulness with a strong ability to problem solve.

• Strong verbal and written communication skills

• Excellent people and relationship-building skills to interact with colleagues, regional teams, and vendor partners.

• Extremely detail oriented and results driven.

Travel Requirements:

• Up to 10% travel may be required to support larger marketing initiatives.

Physical Requirements:

• Sedentary work

• Substantial movement of the wrists, hands, and/or fingers for a minimum of 8 hours a day

• Required to have close visual acuity to view computer terminal and/or extensive reading for a minimum of 8 hours a day

If you have additional physical requirements/changes, please discuss with HR first