Market Research Director
THE CHALLENGE
We’re looking for a Director of Market Research to drive strategic research initiatives that deepen our understanding of the event industry landscape, competitors, creators, and consumers. This role will play a key part in shaping business strategy, marketing effectiveness, and brand health tracking by delivering actionable insights that inform decision-making across the organization.
THE ROLE
As the Director of Market Research, you will lead the development of insight-driven strategies that enhance Eventbrite’s competitive positioning, brand perception, and product-market fit. You will oversee research initiatives that provide a holistic understanding of market trends, competitive dynamics, audience behaviors, and marketing impact, ensuring we stay ahead of industry shifts and customer needs. This is a high-visibility, strategic role that requires a proven research leader who can combine qualitative and quantitative insights to drive business outcomes. You will partner cross-functionally with Marketing, Product, Strategy, and Leadership to deliver insights that fuel growth and innovation.
WHAT YOU'LL DO
Market Landscape & Competitive Intelligence
Conduct ongoing market research to track industry trends, emerging technologies, and shifts in the event economy.
Develop a structured competitive intelligence program to benchmark Eventbrite’s positioning, product offerings, and go-to-market strategies against key players.
Identify growth opportunities by analyzing market size, segmentation, and untapped customer needs.
Synthesize external data (industry reports, financial filings, third-party research) with internal insights to inform strategic planning and executive decision-making.
Creator & Consumer Research
Design and execute research initiatives to understand event creators and attendees, including motivations, behaviors, and pain points.
Build customer segmentation models that help tailor Eventbrite’s offerings, messaging, and product development.
Oversee qualitative and quantitative studies (surveys, focus groups, in-depth interviews, ethnographies) to uncover deep audience insights.
Partner with the Product and Marketing teams to evaluate feature adoption, user experience, and customer satisfaction.
Brand Health & Campaign Effectiveness
Establish and manage brand health tracking, ensuring a consistent pulse on brand perception, awareness, and sentiment.
Develop a measurement framework to assess the impact of marketing campaigns, sponsorships, and brand activations.
Leverage research to optimize brand positioning, messaging, and creative strategy for maximum resonance.
Partner with analytics teams to connect research insights with performance data, sales trends, and user engagement metrics.
Cross-Functional Collaboration & Leadership
Act as a strategic partner to Marketing, Product, Growth, and Leadership by translating research insights into actionable recommendations.
Build and manage a team of researchers, external agencies, and vendors to execute best-in-class research programs.
Advocate for a data-driven, customer-centric approach to decision-making across the organization.
Present findings to senior executives, ensuring research is leveraged to shape business and marketing strategies.
WHAT WE ARE LOOKING FOR
12+ years of experience in market research, consumer insights, or strategy, ideally in a tech with 10yrs of experience in the industry, marketplace, or consumer-facing business.
Proven experience leading end-to-end research programs, from design to execution and synthesis.
Strong expertise in quantitative and qualitative research methodologies, including survey design, segmentation, focus groups, and brand tracking.
Ability to turn complex data into clear, compelling insights that drive decision-making.
Experience managing third-party research agencies and vendors to execute large-scale studies.
Deep understanding of competitive intelligence, market sizing, and consumer behavior analysis.
Familiarity with brand tracking and marketing effectiveness measurement frameworks.
Excellent storytelling, data visualization, and executive communication skills.
Experience leading and mentoring teams, with a strong ability to influence cross-functional stakeholders.
About the job
Apply for this position
Market Research Director
THE CHALLENGE
We’re looking for a Director of Market Research to drive strategic research initiatives that deepen our understanding of the event industry landscape, competitors, creators, and consumers. This role will play a key part in shaping business strategy, marketing effectiveness, and brand health tracking by delivering actionable insights that inform decision-making across the organization.
THE ROLE
As the Director of Market Research, you will lead the development of insight-driven strategies that enhance Eventbrite’s competitive positioning, brand perception, and product-market fit. You will oversee research initiatives that provide a holistic understanding of market trends, competitive dynamics, audience behaviors, and marketing impact, ensuring we stay ahead of industry shifts and customer needs. This is a high-visibility, strategic role that requires a proven research leader who can combine qualitative and quantitative insights to drive business outcomes. You will partner cross-functionally with Marketing, Product, Strategy, and Leadership to deliver insights that fuel growth and innovation.
WHAT YOU'LL DO
Market Landscape & Competitive Intelligence
Conduct ongoing market research to track industry trends, emerging technologies, and shifts in the event economy.
Develop a structured competitive intelligence program to benchmark Eventbrite’s positioning, product offerings, and go-to-market strategies against key players.
Identify growth opportunities by analyzing market size, segmentation, and untapped customer needs.
Synthesize external data (industry reports, financial filings, third-party research) with internal insights to inform strategic planning and executive decision-making.
Creator & Consumer Research
Design and execute research initiatives to understand event creators and attendees, including motivations, behaviors, and pain points.
Build customer segmentation models that help tailor Eventbrite’s offerings, messaging, and product development.
Oversee qualitative and quantitative studies (surveys, focus groups, in-depth interviews, ethnographies) to uncover deep audience insights.
Partner with the Product and Marketing teams to evaluate feature adoption, user experience, and customer satisfaction.
Brand Health & Campaign Effectiveness
Establish and manage brand health tracking, ensuring a consistent pulse on brand perception, awareness, and sentiment.
Develop a measurement framework to assess the impact of marketing campaigns, sponsorships, and brand activations.
Leverage research to optimize brand positioning, messaging, and creative strategy for maximum resonance.
Partner with analytics teams to connect research insights with performance data, sales trends, and user engagement metrics.
Cross-Functional Collaboration & Leadership
Act as a strategic partner to Marketing, Product, Growth, and Leadership by translating research insights into actionable recommendations.
Build and manage a team of researchers, external agencies, and vendors to execute best-in-class research programs.
Advocate for a data-driven, customer-centric approach to decision-making across the organization.
Present findings to senior executives, ensuring research is leveraged to shape business and marketing strategies.
WHAT WE ARE LOOKING FOR
12+ years of experience in market research, consumer insights, or strategy, ideally in a tech with 10yrs of experience in the industry, marketplace, or consumer-facing business.
Proven experience leading end-to-end research programs, from design to execution and synthesis.
Strong expertise in quantitative and qualitative research methodologies, including survey design, segmentation, focus groups, and brand tracking.
Ability to turn complex data into clear, compelling insights that drive decision-making.
Experience managing third-party research agencies and vendors to execute large-scale studies.
Deep understanding of competitive intelligence, market sizing, and consumer behavior analysis.
Familiarity with brand tracking and marketing effectiveness measurement frameworks.
Excellent storytelling, data visualization, and executive communication skills.
Experience leading and mentoring teams, with a strong ability to influence cross-functional stakeholders.