Manager - Paid Digital Marketing
About the Role
The Manager, Paid Digital Marketing is a hands-on expert responsible for managing the day-to-day strategy and optimization of Eleanor Health’s paid digital channels. This role is critical to driving new members (patients) through compelling, data-driven campaigns on platforms such as Google Ads (Search, Performance Max, Demand Gen) and Meta Ads. The ideal candidate has proven experience in delivering strong paid digital performance and brings strong analytical skills, deep understanding of paid ad platforms, and a passion for conversion rate optimization (CRO) and incrementality testing. Healthcare industry experience is a plus.
What You'll Do
Campaign Management: Build, manage, and optimize paid campaigns across Google Ads (Search, Performance Max, Demand Gen), Meta Ads, and other relevant platforms.
Budget Management: Monitor and allocate daily, weekly, and monthly budgets across campaigns to ensure efficient spend and maximum ROI.
Performance Optimization: Continuously analyze performance metrics and implement strategies to lower CPA, increase conversion rates, and maximize return on ad spend (ROAS).
Creative & Ad Copy Collaboration: Work with the content and creative teams to develop compelling ad creatives and messaging that drive engagement and conversions.
Conversion Rate Optimization & Incrementality Testing: Develop robust A/B testing program to continuously improve on-page conversion and conduct regular incrementality testing to refine channel mix and bidding targets.
Reporting & Insights: Deliver regular performance reports, highlight key insights, and make data-driven recommendations to improve campaign results.
Trend Monitoring: Stay current on paid media trends, platform updates, and industry best practices to keep campaigns competitive.
Who You Are
Bachelor’s degree in Marketing, Advertising, or a related field.
4+ years of experience managing paid digital campaigns with hands-on-keyboard expertise.
Proven track record of lowering CPA and driving measurable acquisition results.
Proficiency with Google Ads (Search, Performance Max, Demand Gen) and Meta Ads Manager.
Strong analytical skills and experience using tools such as Google Analytics, Mixpanel, Looker, or similar.
Ability to manage multiple campaigns simultaneously in a fast-paced environment.
Preferred:
Experience in healthcare, behavioral health, or other highly regulated industries.
Google Ads and/or Meta Blueprint certifications.
Familiarity with HIPAA-compliant marketing strategies.
Compensation & Benefits
The target annual compensation range for this position is $100,000-115,000. The actual compensation offered depends on a variety of factors, which may include, as applicable, the applicant’s qualifications for the position; years of relevant experience; specific and unique skills; level of education attained; certifications or other professional licenses held; other legitimate, non-discriminatory business factors specific to the position; and the geographic location in which the applicant lives and/or from which they will perform the job.
Eleanor Health offers a generous benefits package to full-time employees, which includes:
Generous Paid Time Off (prorated for new employees) - unplug, relax, and recharge!
12 Vacation days
12 Wellness (Sick) days
3 Floating holidays
9 Company-observed holidays
Jury Duty, Voting Leave, and other forms of paid time off may be available
Eleanor-paid medical and dental insurance plans, with affordable vision coverage -We are a health first company, and we strive to make our plans affordable and accessible.
401(k) plan with 3% match - We are excited to be able to support the long-term financial well-being of our team in a way that reinforces Eleanor’s commitment to equity.
Short-term disability - We understand that things happen, we want you to feel comfortable to take time to get better.
Long Term Disability - Picks up where Short Term Disability leaves off (employee paid).
Life Insurance - Both Eleanor and employee-paid options are available.
Family Medical Leave -Eleanor Health’s Paid Family & Medical Leave (“PFML”) is designed to provide flexibility and financial peace of mind for approved family and medical reasons such as the birth, adoption, or fostering of a child, and for serious health conditions that you or a family member/significant other might be facing.
Wellness Perks & Benefits -Mental Health is important to us and we want our employees to have the accessibility you deserve to talk things through, zen with a mindfulness app, or seek assistance from health advocates
Mindfulness App Reimbursement
EAP with eight face-to-face sessions
Virtual health and wellness visits covered by our medical plan.
Recruitment Fraud Notice: All official communication regarding job opportunities at Eleanor Health will come from an email address ending in @eleanorhealth.com. We do not use personal email accounts or third-party messaging platforms to communicate about employment. If you receive communication from any other domain or source, it is not legitimate and may be part of a recruitment scam. Please report any suspicious activity to talent@eleanorhealth.com.
About the job
Apply for this position
Manager - Paid Digital Marketing
About the Role
The Manager, Paid Digital Marketing is a hands-on expert responsible for managing the day-to-day strategy and optimization of Eleanor Health’s paid digital channels. This role is critical to driving new members (patients) through compelling, data-driven campaigns on platforms such as Google Ads (Search, Performance Max, Demand Gen) and Meta Ads. The ideal candidate has proven experience in delivering strong paid digital performance and brings strong analytical skills, deep understanding of paid ad platforms, and a passion for conversion rate optimization (CRO) and incrementality testing. Healthcare industry experience is a plus.
What You'll Do
Campaign Management: Build, manage, and optimize paid campaigns across Google Ads (Search, Performance Max, Demand Gen), Meta Ads, and other relevant platforms.
Budget Management: Monitor and allocate daily, weekly, and monthly budgets across campaigns to ensure efficient spend and maximum ROI.
Performance Optimization: Continuously analyze performance metrics and implement strategies to lower CPA, increase conversion rates, and maximize return on ad spend (ROAS).
Creative & Ad Copy Collaboration: Work with the content and creative teams to develop compelling ad creatives and messaging that drive engagement and conversions.
Conversion Rate Optimization & Incrementality Testing: Develop robust A/B testing program to continuously improve on-page conversion and conduct regular incrementality testing to refine channel mix and bidding targets.
Reporting & Insights: Deliver regular performance reports, highlight key insights, and make data-driven recommendations to improve campaign results.
Trend Monitoring: Stay current on paid media trends, platform updates, and industry best practices to keep campaigns competitive.
Who You Are
Bachelor’s degree in Marketing, Advertising, or a related field.
4+ years of experience managing paid digital campaigns with hands-on-keyboard expertise.
Proven track record of lowering CPA and driving measurable acquisition results.
Proficiency with Google Ads (Search, Performance Max, Demand Gen) and Meta Ads Manager.
Strong analytical skills and experience using tools such as Google Analytics, Mixpanel, Looker, or similar.
Ability to manage multiple campaigns simultaneously in a fast-paced environment.
Preferred:
Experience in healthcare, behavioral health, or other highly regulated industries.
Google Ads and/or Meta Blueprint certifications.
Familiarity with HIPAA-compliant marketing strategies.
Compensation & Benefits
The target annual compensation range for this position is $100,000-115,000. The actual compensation offered depends on a variety of factors, which may include, as applicable, the applicant’s qualifications for the position; years of relevant experience; specific and unique skills; level of education attained; certifications or other professional licenses held; other legitimate, non-discriminatory business factors specific to the position; and the geographic location in which the applicant lives and/or from which they will perform the job.
Eleanor Health offers a generous benefits package to full-time employees, which includes:
Generous Paid Time Off (prorated for new employees) - unplug, relax, and recharge!
12 Vacation days
12 Wellness (Sick) days
3 Floating holidays
9 Company-observed holidays
Jury Duty, Voting Leave, and other forms of paid time off may be available
Eleanor-paid medical and dental insurance plans, with affordable vision coverage -We are a health first company, and we strive to make our plans affordable and accessible.
401(k) plan with 3% match - We are excited to be able to support the long-term financial well-being of our team in a way that reinforces Eleanor’s commitment to equity.
Short-term disability - We understand that things happen, we want you to feel comfortable to take time to get better.
Long Term Disability - Picks up where Short Term Disability leaves off (employee paid).
Life Insurance - Both Eleanor and employee-paid options are available.
Family Medical Leave -Eleanor Health’s Paid Family & Medical Leave (“PFML”) is designed to provide flexibility and financial peace of mind for approved family and medical reasons such as the birth, adoption, or fostering of a child, and for serious health conditions that you or a family member/significant other might be facing.
Wellness Perks & Benefits -Mental Health is important to us and we want our employees to have the accessibility you deserve to talk things through, zen with a mindfulness app, or seek assistance from health advocates
Mindfulness App Reimbursement
EAP with eight face-to-face sessions
Virtual health and wellness visits covered by our medical plan.
Recruitment Fraud Notice: All official communication regarding job opportunities at Eleanor Health will come from an email address ending in @eleanorhealth.com. We do not use personal email accounts or third-party messaging platforms to communicate about employment. If you receive communication from any other domain or source, it is not legitimate and may be part of a recruitment scam. Please report any suspicious activity to talent@eleanorhealth.com.