Manager - Loyalty Program

About You

Nutrafol is seeking a Manager, Loyalty Marketing to help scale and optimize our loyalty and retention initiatives. Reporting to the Director, Loyalty Marketing, you’ll play a critical role in executing our loyalty strategy, enhancing customer engagement, and supporting the long-term success of our customers. You’ll lead key programs, partner cross-functionally to implement and optimize loyalty campaigns, and analyze performance to inform future growth.

The ideal candidate thrives in a fast-paced environment, is highly organized, and brings strong experience in eCommerce, customer marketing, and loyalty programs. You balance creativity with analytics and enjoy turning insights into impactful customer experiences.

Responsibilities

• Support the Director of Loyalty Marketing in developing and executing the loyalty roadmap to drive customer retention and engagement.

• Manage the day-to-day operations of the loyalty program, overseeing briefing, project management, and deployment to ensure seamless execution of campaigns.

• Lead Nutrafol’s referral program, including strategy, campaign execution, performance tracking, and continuous improvement.

• Working with technical teams, assist in the implementation and optimization of automated loyalty initiatives across multiple customer channels and touchpoints.

• Monitor and analyze loyalty KPIs (e.g. engagement metrics, program success) and deliver insights and recommendations for improvement.

• Support vendor relationships and coordinate with external partners to execute loyalty initiatives.

• Contribute to the testing and optimization of loyalty tools, automation, and personalization strategies.

• Stay current on industry trends and competitive loyalty programs to identify opportunities for innovation.

Requirements:

• 3+ years of experience working in customer marketing, loyalty, or retention programs, preferably in eCommerce and subscription businesses.

• Excellent project management and cross-functional collaboration skills with the ability to manage multiple initiatives simultaneously in a fast-paced environment.

• Experience working with technical teams and providing business requirements.

• Proven experience managing multi-channel customer engagement campaigns from strategy through execution.

• Strong analytical skills with proficiency in loyalty and retention reporting; able to translate insights into actionable strategies.

• Familiarity with loyalty and referral platforms, CDPs, and marketing automation tools.

• A creative, resourceful problem solver passionate about driving customer loyalty and retention.

• Eager to learn and #KeepGrowing

Nutrafol takes into consideration a wide range of factors in final compensation decisions, including but not limited to: skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs. The listed range is applicable only to the annual base salary and does not include additional perks, benefits, or applicable bonus eligibility comprising the total compensation package.

Salary Range:

$105,000—$125,000 USD