Manager - Creator Management

Influential is looking for an experienced Manager to join our Creator Management team for a temporary assignment. The Manager will implement the day-to-day creator strategy and campaign execution for our top luxury beauty client. The ideal candidate will support the campaign management team with the development and execution of influencer marketing campaigns utilizing our proprietary technology to connect top brands with our broad network of influencers, and possess knowledge of creator trends in the beauty industry. Driven by a passion for all things beauty focused with an expertise in beauty, this role includes full creator management, encompassing tasks from sourcing and negotiation to content creation and day-to-day campaign oversight.

In general, on a typical day you will:

• Build and execute creator strategies specific to campaigns, refine current success metrics, and introduce new success metrics

• Support training of all aspects of planning and audience reporting, use of research tools, as well as the development of writing and presentation skills

• Liaise between the campaign management team and other key internal groups on each account (Account Management, Creative, Strategy & Analytics, Operations) to ensure client needs are being met

• Strategically identify talent and influencers for campaigns in a way that maximizes ROI and hits brand/client KPIs

• Leverage data and insights to successfully position recommended talent to clients

• Manage the vetting process for talent presented to brands to ensure alignment with overall brand safety and campaign-specific criteria

• Oversee Influencer “casting”, negotiation, contracting and content management across different brand campaigns.

• Knowledge of offline and online space; strong understanding of the relationship between brand, media, and consumer

• Well versed in the influencer marketing space or strong interest in the industry

• Working knowledge of online performance tracking and brand measurement tools

• Strong organizational skills with the ability to multitask, detail-oriented with attention to schedules and timelines, and maintenance of records and materials

• A self-starter who loves collaboration and is open to feedback, comfortable working independently as well as influencing cross-functional teams.

Being a Manager, Creator Management requires:

• 5+ years of experience working in digital, advertising, or influencer marketing specializing in the beauty industry

• Experience managing and coordinating projects in a fast-paced/startup environment

• Established and extensive network of managers/agents or influencer contacts.

• Strong writing skills with the ability to compose client-facing collateral

• You can navigate the nuances of the beauty category

• Strong negotiating skills and management of individual campaign Influencer budgets well into the six figures.

• In depth knowledge of all major social platforms (Instagram, Facebook, Pinterest, TikTok, Twitter, YouTube)

• Deep knowledge of offline and online space; strong understanding of the relationship between brand, media, and consumer

• Working knowledge of online performance tracking and brand measurement tools

• Strong organizational skills with the ability to multitask, detail-oriented with attention to schedules and timelines, and maintenance of records and materials

• Continuous education on the latest trends and innovations within the world of social

• A self-starter who loves collaboration and is open to feedback, comfortable working independently as well as influencing cross-functional teams

Bonus points if:

• Experience with on-site or experiential Influencer events

• Experience managing production elements of an Influencer campaign.

• Experience at a marketing-tech or media startup

• You’re passionate about social media and/or influencer marketing

Hourly rate:

$40 - $50 per hour depending on experience