Lifecycle Marketing Manager

Job Description

The Lifecycle Marketing Manager at Postscript will oversee the strategy & drive execution for engaging potential and newly acquired customers, and nurturing them across the customer lifecycle. They will do this through mapping the prospect to customer journey and developing a data-driven strategy to best reach and engage customers across various channels..

Reporting to the head of growth marketing,  the lifecycle marketing manager will seek  to maximize net-new pipeline, minimize CAC & increase customer LTV by delivering tailored marketing campaigns  specific to funnel stages; development of effective cross-channel strategies and efficient campaign execution is critical to the role.

The Lifecycle Marketing Manager will harness data and insights to create segmented, targeted campaigns and ultimately drive engagement & revenue for Postscript

Primary duties

• Drive & execute strategy for prospect, customer & partner lifecycle communication cadence

• Co-administration in partnership with Marketing Ops of Hubspot, our Marketing Automation platform, and expert / main POC for campaign execution other Hubspot users

• Support execution of demand gen tactics via HubSpot adjacent tools

• Ownership over email channel optimization, calendar and build/distribution for all audience segments

• Partner with growth marketing team on cross channel execution tied to campaign plans inclusive of digital, field & comarketing

• Ongoing channel conversion analysis & cross-channel journey mapping in partnership with growth team & marketing operations

What We’ll Love About You

• 4+ years of B2B SaaS marketing experience

• Experience as a Hubspot admin or power user (list building & segmentation, campaign creation & reporting) 

• Previous experience planning & executing lifecycle marketing programs across customer journey

• Proven ability to lead campaign execution on a cross-functional level

• Working in hyper growth environment is a plus

• Nice to have: experience with adjacent lead generation & customer marketing tools such as paid advertising, website chat, pop-ups, customer in-app, etc

What You’ll Love About Us

• Salary range of USD $127,000-$140,000 base plus significant equity (we do not have geo based salaries)

• High growth startup - plenty of room for you to directly impact the company and grow your career!

• Work from home (or wherever)

• Fun - We’re passionate and enjoy what we do

• Competitive compensation and opportunity for equity

• Flexible paid time off

• Health, dental, vision insurance

What to expect from our hiring process :

• Intro Call: You’ll hop on a quick call with the Recruiter so we can get to know you better — and you can learn a little more about the role and Postscript. 

• Hiring Manager Intro: You’ll hop on a quick call with the Hiring Manager so your future Manager can get to know you better — This is a great time to learn more about the team & position. 

• Homework Assignment: We will send over an exercise that challenges you to solve a problem & come up with a creative solution, or outline how you've solved a problem in the past. Get a feel for what you’ll be doing on a daily basis!

• Virtual Onsite Interviews: You’ll be meeting with 2-4 team members on a series of video calls. This is your chance to ask questions and see who this role interacts with on a daily basis.

• Final FEACH Interview: This is our interview to assess your ability to represent how you work via our FEACH values. As we build the #1 team in Ecommerce, we look for individuals who embody FEACH professionally and personally. We want to hear about this in your final interview!

• Reference Checks: We ask to speak with at least two references who have previously worked with you, at least one should be someone who has previously managed your work.

• Offer: We send over an offer and you (hopefully) accept! Welcome to Postscript!

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