Lifecycle Marketing Manager
To see similar active jobs please follow this link: Remote Marketing jobs
An overview of this role
The lifecycle marketing manager is responsible for strategizing, executing, and optimizing a data-driven lifecycle communications strategy. This role collaborates with the Campaigns, Marketing Ops, and Data teams to plan and prioritize communications that engage GitLab prospects and guide them through the buyer lifecycle. They will focus on leveraging data-driven insights, fostering cross-team collaboration, and implementing continuous testing to drive conversions and revenue growth.
What You’ll Do
Create, monitor, and improve complex automated campaign journeys and triggers with static and dynamic content to help educate and motivate our prospective customers across their lead to MQL journey
Lead the creation and implementation of email marketing campaigns from conception through execution, including planning, copywriting, segmentation, testing, and launching with a focus on personalization and performance optimization
In collaboration across marketing, develop a communication plan to leverage upcoming opportunities to engage with GitLab (including live events, webcasts, workshops, etc.)
Collaborate with marketing operations, data analytics, product marketing, campaigns, content marketing, and regional teams to create cohesive messaging across different channels
Use data-driven insights to review and refine campaigns, supporting decisions with clear data analysis and regularly communicate/act on performance insights
Act as an email marketing SME: ‘Speak’ (live and breathe) email and help the team learn how to incorporate best practices into all planning, decisions and execution – from creative to segmentation to deliverability
What You’ll Bring
3-4+ years experience in email marketing, preferably at an enterprise SaaS technology company
Cutting–edge email marketing best practices, along with strong copywriting and copy editing skills
Expertise in Marketo for marketing automation, both in audience segmentation (smartlists) and in the use of email templates, Marketo modules, and dynamic content
Strong internal communication and cross-functional coordination skills
Extremely detail-oriented and organized, able to manage multiple projects to meet deadlines.
Experience with building complex nurture programs, running A/B tests and experimentation.
Nice to haves
Experience marketing specifically to enterprise IT buyer and software developer customer personas at a product led growth company
Experience with HTML and CSS for email design
Experience working with teams in different regions and localizing for different markets
Familiarity with other (non-Marketo) marketing automation tools such as Iterable
Basic proficiency with design tools for image cropping and editing
About the team
How GitLab will support you
All remote, asynchronous work environment
Home office support
Please note that we welcome interest from candidates with varying levels of experience; many successful candidates do not meet every single requirement. Additionally, studies have shown that people from underrepresented groups are less likely to apply to a job unless they meet every single qualification. If you're excited about this role, please apply and allow our recruiters to assess your application.
Remote-Global
About the job
Lifecycle Marketing Manager
To see similar active jobs please follow this link: Remote Marketing jobs
An overview of this role
The lifecycle marketing manager is responsible for strategizing, executing, and optimizing a data-driven lifecycle communications strategy. This role collaborates with the Campaigns, Marketing Ops, and Data teams to plan and prioritize communications that engage GitLab prospects and guide them through the buyer lifecycle. They will focus on leveraging data-driven insights, fostering cross-team collaboration, and implementing continuous testing to drive conversions and revenue growth.
What You’ll Do
Create, monitor, and improve complex automated campaign journeys and triggers with static and dynamic content to help educate and motivate our prospective customers across their lead to MQL journey
Lead the creation and implementation of email marketing campaigns from conception through execution, including planning, copywriting, segmentation, testing, and launching with a focus on personalization and performance optimization
In collaboration across marketing, develop a communication plan to leverage upcoming opportunities to engage with GitLab (including live events, webcasts, workshops, etc.)
Collaborate with marketing operations, data analytics, product marketing, campaigns, content marketing, and regional teams to create cohesive messaging across different channels
Use data-driven insights to review and refine campaigns, supporting decisions with clear data analysis and regularly communicate/act on performance insights
Act as an email marketing SME: ‘Speak’ (live and breathe) email and help the team learn how to incorporate best practices into all planning, decisions and execution – from creative to segmentation to deliverability
What You’ll Bring
3-4+ years experience in email marketing, preferably at an enterprise SaaS technology company
Cutting–edge email marketing best practices, along with strong copywriting and copy editing skills
Expertise in Marketo for marketing automation, both in audience segmentation (smartlists) and in the use of email templates, Marketo modules, and dynamic content
Strong internal communication and cross-functional coordination skills
Extremely detail-oriented and organized, able to manage multiple projects to meet deadlines.
Experience with building complex nurture programs, running A/B tests and experimentation.
Nice to haves
Experience marketing specifically to enterprise IT buyer and software developer customer personas at a product led growth company
Experience with HTML and CSS for email design
Experience working with teams in different regions and localizing for different markets
Familiarity with other (non-Marketo) marketing automation tools such as Iterable
Basic proficiency with design tools for image cropping and editing
About the team
How GitLab will support you
All remote, asynchronous work environment
Home office support
Please note that we welcome interest from candidates with varying levels of experience; many successful candidates do not meet every single requirement. Additionally, studies have shown that people from underrepresented groups are less likely to apply to a job unless they meet every single qualification. If you're excited about this role, please apply and allow our recruiters to assess your application.
Remote-Global