Lifecycle Marketing Manager
To see similar active jobs please follow this link: Remote Marketing jobs
About the Role
As our Lifecycle Manager, you’ll take the lead in building engaging, high-converting email and SMS journeys that turn curious leads into happy customers. You'll craft strategies that move people from initial inquiry to funded loan — quickly and seamlessly. You'll work side-by-side with our Product, Sales, Operations, Lending, Analytics, and Brand teams to make every message count, optimize key moments across the funnel, and ensure every customer touchpoint is clear, timely, and impactful. In this role, you will:
Enhance the customer journey through Braze (email and SMS), driving higher application and conversion rates at every step of the funnel.
Design, develop and implement omni-channel segmentation and targeting strategies to tailor marketing efforts to specific customer groups and their unique needs.
Develop KPIs and create regular reporting that clearly measures the lifecycle program’s impact on overall business goals and incremental revenue generation.
Optimize KPIs to supercharge the effectiveness of Lifecycle campaigns, ensuring optimal ROI to weekly/monthly/quarterly/yearly targets.
Execute an experimentation-driven approach to optimize campaigns — leveraging A/B and multivariate testing to rapidly iterate and improve messaging.
Enhance our online reputation by building and managing processes to drive strong customer reviews and testimonials.
Re-engage lapsed customers with thoughtful win-back strategies and foster brand advocacy among our happiest customers.
Ensure high email and SMS deliverability through best practices in list hygiene, compliance, and technical optimization.
Partner with Analytics to establish robust measurement frameworks for accurately tracking campaign performance and customer lifecycle metrics
Work closely with engineering and data teams to design and implement event-based triggers that power a seamless and personalized omnichannel lifecycle experience.
This role may work remotely from a state where Caribou operates with a preference for the Chicago IL, Denver, CO, or San Francisco, CA markets.* Alternatively this role can be based out of our Caribou office in Denver, CO
About You
4–6 years of hands-on experience managing email and SMS marketing programs.
2+ years of executional experience in the Braze platform.
Strong analytical skills with a proven ability to create reporting frameworks that show clear marketing impact on business outcomes.
Experience working with event-based systems, customer journey mapping, and collaborating with technical teams to implement lifecycle events.
Ability to manage and prioritize multiple initiatives in a fast-paced, evolving environment with competing demands.
Proficiency in Segment (experience with call center technologies a plus).
Background in direct-to-consumer (D2C) marketing; additional B2B experience a plus.
Financial services, fintech, or similarly regulated industry experience strongly preferred.
Strong writing skills with an ability to balance compliance needs with a customer-friendly, brand-consistent voice.
Understanding of databases and segment creation
An ability to prioritize multiple active projects, multi-task and manage time effectively to meet (sometimes quick) deadlines.
How We will take care of you
Everyone at Caribou is a valued team member. Our compensation and benefits package includes:
Competitive compensation: $92k - $115k
Eligible for annual performance based bonus
Equity options
401k savings program
Generous paid time off including: Flexible Time Off (FTO) for all employees and 100% paid parental leave for all parents.
Robust wellness benefits including company-paid plans for health, dental, vision, mental health, disability and basic life insurance.
Optional benefits to suit your individual circumstances such as HSAs, FSAs, supplemental life and medical insurance, and pet insurance.
Up to $1,000 per year for eligible professional development expenses.
About the job
Lifecycle Marketing Manager
To see similar active jobs please follow this link: Remote Marketing jobs
About the Role
As our Lifecycle Manager, you’ll take the lead in building engaging, high-converting email and SMS journeys that turn curious leads into happy customers. You'll craft strategies that move people from initial inquiry to funded loan — quickly and seamlessly. You'll work side-by-side with our Product, Sales, Operations, Lending, Analytics, and Brand teams to make every message count, optimize key moments across the funnel, and ensure every customer touchpoint is clear, timely, and impactful. In this role, you will:
Enhance the customer journey through Braze (email and SMS), driving higher application and conversion rates at every step of the funnel.
Design, develop and implement omni-channel segmentation and targeting strategies to tailor marketing efforts to specific customer groups and their unique needs.
Develop KPIs and create regular reporting that clearly measures the lifecycle program’s impact on overall business goals and incremental revenue generation.
Optimize KPIs to supercharge the effectiveness of Lifecycle campaigns, ensuring optimal ROI to weekly/monthly/quarterly/yearly targets.
Execute an experimentation-driven approach to optimize campaigns — leveraging A/B and multivariate testing to rapidly iterate and improve messaging.
Enhance our online reputation by building and managing processes to drive strong customer reviews and testimonials.
Re-engage lapsed customers with thoughtful win-back strategies and foster brand advocacy among our happiest customers.
Ensure high email and SMS deliverability through best practices in list hygiene, compliance, and technical optimization.
Partner with Analytics to establish robust measurement frameworks for accurately tracking campaign performance and customer lifecycle metrics
Work closely with engineering and data teams to design and implement event-based triggers that power a seamless and personalized omnichannel lifecycle experience.
This role may work remotely from a state where Caribou operates with a preference for the Chicago IL, Denver, CO, or San Francisco, CA markets.* Alternatively this role can be based out of our Caribou office in Denver, CO
About You
4–6 years of hands-on experience managing email and SMS marketing programs.
2+ years of executional experience in the Braze platform.
Strong analytical skills with a proven ability to create reporting frameworks that show clear marketing impact on business outcomes.
Experience working with event-based systems, customer journey mapping, and collaborating with technical teams to implement lifecycle events.
Ability to manage and prioritize multiple initiatives in a fast-paced, evolving environment with competing demands.
Proficiency in Segment (experience with call center technologies a plus).
Background in direct-to-consumer (D2C) marketing; additional B2B experience a plus.
Financial services, fintech, or similarly regulated industry experience strongly preferred.
Strong writing skills with an ability to balance compliance needs with a customer-friendly, brand-consistent voice.
Understanding of databases and segment creation
An ability to prioritize multiple active projects, multi-task and manage time effectively to meet (sometimes quick) deadlines.
How We will take care of you
Everyone at Caribou is a valued team member. Our compensation and benefits package includes:
Competitive compensation: $92k - $115k
Eligible for annual performance based bonus
Equity options
401k savings program
Generous paid time off including: Flexible Time Off (FTO) for all employees and 100% paid parental leave for all parents.
Robust wellness benefits including company-paid plans for health, dental, vision, mental health, disability and basic life insurance.
Optional benefits to suit your individual circumstances such as HSAs, FSAs, supplemental life and medical insurance, and pet insurance.
Up to $1,000 per year for eligible professional development expenses.