Lifecycle Marketing Leader
Role Overview
FuturHealth is looking for a Lifecycle Marketing Leader to lead our end-to-end customer journey strategy—from onboarding to reactivation. This person will be responsible for architecting lifecycle programs that deepen engagement, increase retention, and grow customer lifetime value (LTV) through CRM, email, SMS, push, and loyalty touchpoints.
This is a highly cross-functional, high-impact role that brings together creative, data, and product thinking to ensure our communications drive long-term relationships with our members. You’ll work closely with the Creative Campaign Manager (who owns execution), and collaborate across growth, product, and analytics teams to optimize key lifecycle touchpoints and reduce churn.
What You'll Do
Strategy & Journey Design
Own the full customer lifecycle strategy: onboarding, activation, retention, and reactivation
Map and optimize lifecycle touchpoints across email, SMS, push, and other owned channels
Define and measure the success of lifecycle stages using LTV, churn, retention, and engagement metrics
Drive personalization and segmentation to create targeted journeys across cohorts and use cases
Collaboration & Execution Oversight
Partner with the Creative Campaign Manager to bring strategies to life through well-executed campaigns
Collaborate with Product, Growth, and Performance Marketing to align messaging across product surfaces and paid media
Coordinate with Data & Analytics teams to build predictive churn and re-engagement models
Support experimentation and A/B testing within the lifecycle funnel
Customer Insights & Continuous Improvement
Leverage behavioral data, NPS, support feedback, and engagement patterns to optimize lifecycle content
Develop loyalty and reactivation strategies for high-value and at-risk customers
Implement feedback loops to continuously refine the journey and drive deeper customer connection
What You Bring
8+ years in lifecycle, CRM, or retention marketing roles in B2C, DTC, or subscription-based businesses
Proven success architecting multi-channel customer journeys that drive measurable business outcomes
Deep experience with email/SMS/push platforms (e.g., Iterable, Braze, Klaviyo) and customer data tools (e.g., Segment, Amplitude, GA4)
Strategic mindset with the ability to translate data into actionable segmentation, targeting, and message strategies
Comfort in a fast-paced, collaborative, highly iterative environment
Exceptional communication and stakeholder management skills
Preferred
Experience in health tech, consumer wellness, or regulated industries
Familiarity with HIPAA-compliant messaging practices and retention strategies
Background in behavior change, habit-forming design, or loyalty programs a plus
The pay range for this role is $139,000- $163,000 total compensation package. We offer a competitive salary package and may include variable compensation such as bonus and equity. Actual compensation is based on factors such as the candidate's location, skills, qualifications, and experience.
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Lifecycle Marketing Leader
Role Overview
FuturHealth is looking for a Lifecycle Marketing Leader to lead our end-to-end customer journey strategy—from onboarding to reactivation. This person will be responsible for architecting lifecycle programs that deepen engagement, increase retention, and grow customer lifetime value (LTV) through CRM, email, SMS, push, and loyalty touchpoints.
This is a highly cross-functional, high-impact role that brings together creative, data, and product thinking to ensure our communications drive long-term relationships with our members. You’ll work closely with the Creative Campaign Manager (who owns execution), and collaborate across growth, product, and analytics teams to optimize key lifecycle touchpoints and reduce churn.
What You'll Do
Strategy & Journey Design
Own the full customer lifecycle strategy: onboarding, activation, retention, and reactivation
Map and optimize lifecycle touchpoints across email, SMS, push, and other owned channels
Define and measure the success of lifecycle stages using LTV, churn, retention, and engagement metrics
Drive personalization and segmentation to create targeted journeys across cohorts and use cases
Collaboration & Execution Oversight
Partner with the Creative Campaign Manager to bring strategies to life through well-executed campaigns
Collaborate with Product, Growth, and Performance Marketing to align messaging across product surfaces and paid media
Coordinate with Data & Analytics teams to build predictive churn and re-engagement models
Support experimentation and A/B testing within the lifecycle funnel
Customer Insights & Continuous Improvement
Leverage behavioral data, NPS, support feedback, and engagement patterns to optimize lifecycle content
Develop loyalty and reactivation strategies for high-value and at-risk customers
Implement feedback loops to continuously refine the journey and drive deeper customer connection
What You Bring
8+ years in lifecycle, CRM, or retention marketing roles in B2C, DTC, or subscription-based businesses
Proven success architecting multi-channel customer journeys that drive measurable business outcomes
Deep experience with email/SMS/push platforms (e.g., Iterable, Braze, Klaviyo) and customer data tools (e.g., Segment, Amplitude, GA4)
Strategic mindset with the ability to translate data into actionable segmentation, targeting, and message strategies
Comfort in a fast-paced, collaborative, highly iterative environment
Exceptional communication and stakeholder management skills
Preferred
Experience in health tech, consumer wellness, or regulated industries
Familiarity with HIPAA-compliant messaging practices and retention strategies
Background in behavior change, habit-forming design, or loyalty programs a plus
The pay range for this role is $139,000- $163,000 total compensation package. We offer a competitive salary package and may include variable compensation such as bonus and equity. Actual compensation is based on factors such as the candidate's location, skills, qualifications, and experience.