Lifecycle Marketing Campaign Coordinator

About Huckleberry

Huckleberry’s purpose is to create life-changing products and experiences through fresh, beautiful, human-centered technology that brings health, well-being, and a bit of magic to every family.

We combine Data, AI, and Behavioural Science to build products that help over 4 million families.

The app has 4.9 stars, garnering rave reviews from people who call it “life-changing” and their “#1 recommendation to parents”.

We are rapidly growing and building new products to enable every family to thrive.

About the role

We’re looking for a Lifecycle Marketing Campaign Coordinator to bring our marketing strategies to life. In this role, you’ll be responsible for building, proofing, launching, and monitoring lifecycle marketing campaigns and automations across email, push, in-app messaging, and other owned channels. 

You’ll work closely with the Sr. Manager, Lifecycle Marketing and team of Lifecycle Marketing Managers, as well as Content, Creative, and occasionally external partners to execute the configuration of campaigns that support the customer journey from onboarding to reactivation and everything in between.

This is a great opportunity to grow your career in marketing and make an impact at a company where lifecycle marketing is a recognized, proven key driver of business performance and user experience. You’ll join a nimble, collaborative team where your attention to detail and love of operational excellence will directly influence customer experience and retention.

This is a fully remote, 40-hours-per-week, 12-month contract opportunity.

Areas of Responsibility

• Campaign Execution: Build and launch various campaigns across owned marketing channels (email, push notifications, in-app messaging, etc.) based on strategy briefs.

• Project Management: Align to overall campaign execution timelines, coordinate creative assets, conduct thorough proofing, and coordinate across LCM team to ensure campaigns launch on time and to requirements.

• Proofing & Testing: Own end-to-end proofing of messages, links, segmentation, logic, and rendering across devices and email clients.

• Segmentation & Targeting: Implement targeting logic using CRM system to deliver messages to the right target audiences.

• Performance Monitoring: Track campaign sends and primary metrics, sharing performance reports with key stakeholders, and flagging issues and coordinating fixes when needed.

• Documentation: Maintain clear documentation of campaigns, templates, testing protocols, and best practices.

Requirements

• Previous professional experience in a digital marketing team

• An appetite to learn all aspects of the marketing workflow and the lifecycle marketing vertical

• The ability to learn quickly and find efficiencies in your executional process

• Strong attention to detail and comfort/interest working in tools to build and QA campaigns

• Ability to manage multiple projects simultaneously and meet tight deadlines

• Collaborative attitude and strong communication skills across cross-functional teams

Nice to have

• Experience in a fast-paced startup or digital consumer brand

• Understanding of customer journey mapping and lifecycle strategy fundamentals

• Familiarity with Figma, Asana, JIRA, and/or project management tools

• Exposure to analytics tools (e.g., Looker, Amplitude)

• Basic HTML/CSS experience for email editing is a plus

$20 - $25 an hour

Huckleberry Labs is an equal-opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

Huckleberry Labs makes hiring decisions based solely on qualifications, merit, and business needs at the time.