Lead Product Manager, In-App Growth
We Are Redefining How People Approach Their Health
ZOE is the science and nutrition company leading a movement to transform the health of millions.
We exist because the food we eat is making us sick. Most of what we are taught about food is wrong.
ZOE runs the world’s largest nutrition science study to find scientifically proven solutions.
Our randomised controlled trial of ZOE proves that if you eat the right food for your body, you can feel healthier in weeks and be on track for more healthy years.
ZOE can change the way you eat, feel, and live. We host world-leading scientists on our podcast and bring proven science to your plate with Daily30+, our 30+ plant supplement.
Over 100,000 people rely on ZOE Membership, our personalised nutrition program, to make smarter food choices. ZOE Membership turns complex science into clear step-by-step actions, helping you improve your health with every meal.
ZOE means life — and you can change your life with food.
Visit our career page and become a ZOEntist 🚀
🚀 The Role
We’re looking for a sharp, entrepreneurial Lead Product Manager to own the in-app user activation, engagement and drive revenue growth. This is a senior, hands-on role for someone who thrives in ambiguity, uses data to inform their decisions, and brings deep expertise in building engaging product features for B2C subscription in-apps (Android & iOS) in health, wellness, or other high-volume areas with freemium models.
You'll own the product roadmap for our core growth funnels: from new user onboarding and activation to monetisation, engagement, and retention. You’ll be responsible for building features that improve the user journey and meet our business objectives. If you're looking to get your hands dirty, move fast, and build something meaningful, this is your chance.
Please note: This is a core in-app product development role, not a marketing position.
🎯 What You’ll Be Doing
Define and own the product roadmap for user activation, engagement, and monetisation features.
Lead the end-to-end product development lifecycle, from ideation and user research to wire-framing, scoping, and launch.
Collaborate closely with engineering, design, and data teams to build and ship impactful features that improve the user experience.
Identify opportunities to enhance the core product experience through qualitative and quantitative insights, such as user feedback, A/B testing, and behavioural data.
Oversee the performance of key product metrics (e.g., activation rates, conversion funnels, and feature adoption), and use data to prioritise future development.
Bring a culture of user-centricity, urgency, and ownership to the cross-functional product team.
🧠 What You’ll Bring to the Table
5–10+ years of experience as a Growth Product Manager.
Experience in B2C products, with a strong background in mobile applications (iOS and Android).
Deep expertise with subscription or membership models (e.g., freemium, free-to-paid conversions).
Proven track record of shipping impactful product features that solve user problems and drive business outcomes.
Deep experience running A/B tests and data-informed experiments to iterate on product functionality and user flows.
Strong analytical skills and fluency with product metrics, cohort analysis, and funnel optimisation.
Highly collaborative, resourceful, and unafraid to make bold bets and own the outcome.
Excellent communication skills and a bias for action.
Comfort in ambiguity and a scrappy, test-and-learn mindset.
✨ Our Hiring Journey
👋 Intro Chat with Talent Team – 30–40 mins
A friendly chat to understand your experience, motivation, flexibility, and expectations.
🧠 Hiring Manager Interview – 45 mins
A deep dive into your growth track record, channel ownership, and how you think about experiments.
📊 Case Study + Live Presentation – 60 mins
We'll send you a brief to work through. Then you’ll present your ideas and answer questions from the team.
🤝 Cross-Functional Collaboration Interview – 45 mins
Meet our Product, Engineering, and Design team to explore how you work cross-functionally.
💬 Final Values & Leadership Interview – 45 mins
A conversation focused on leadership, resilience, ownership, and alignment with our mission and values.
🎉 Offer Stage
We like to move fast, keep things clear, and make sure you feel supported every step of the way!
The experience, skills, and attributes listed above reflect what we believe will contribute to success in this role. If you're passionate about ZOE and the opportunity, but don't meet 100% of the criteria, we still encourage you to apply. We are committed to supporting growth and are happy to offer up-skilling opportunities where possible.
Remote Philosophy
ZOE is a remote-first company, meaning remote work isn’t just an option — it’s how we work best. We are intentional about building a distributed, high-performing team where collaboration, trust, and flexibility thrive.
We design our workflows around asynchronous communication and shared documentation to support autonomy, focus, and cross-timezone collaboration. While our teams work independently, connection and teamwork remain central to how we operate — through regular rituals, meaningful virtual interactions, and in-person gatherings every quarter. These include team offsites and a yearly company-wide retreat to build relationships, spark creativity, and have fun together.
Being remote-first also means we value outcomes over hours and trust our team members to manage their work in a way that suits their unique rhythm and responsibilities. This approach allows us to support a truly flexible work environment, while staying aligned with our mission and values.
At ZOE, working remotely doesn’t mean working alone — it means being empowered, supported, and connected, wherever you are.
Compensation Philosophy
We are committed to offering competitive and equitable compensation that reflects the value of each role and aligns with regional labor market standards. Our approach to compensation goes beyond just base salary — we offer a comprehensive package that includes base pay and stock options, ensuring that every team member is rewarded for their contributions to the company’s growth and success.
We believe that building a thriving team requires not only providing fair and competitive compensation but also fostering an environment where success is shared collectively. Our total compensation package is designed to support the well-being of our employees, recognise their individual contributions, and empower them to grow alongside ZOE.
Benefits & Perks
We understand the significant role our benefits play in motivating, inspiring and safeguarding our employees' well-being. Our benefits strategy is thoughtfully designed to echo our mission and values, recognising the diverse needs arising from different life stages of our ZOEntists.
Our approach to benefits takes an inclusive and flexible view of both personal and professional growth. From competitive health insurance and wellness packages to inclusive parental policies, building connection, and tailored professional development programs, we've got you covered.
At ZOE, we continue to build a benefits package that invests in our team members’ long-term personal and professional growth and wellbeing, adding to this list as it evolves.
Equal opportunities
We are committed to fostering a diverse and inclusive team where every individual can bring their authentic self to work. We believe that this is key to our success and are dedicated to positively impacting the tech industry. As part of our commitment to equal opportunities, we encourage candidates from underrepresented backgrounds to apply. We ensure a respectful and inclusive environment for all and do not discriminate on the basis of race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, marital status, disability, or age. If you require any accommodations during the interview process, please feel free to inform us, and we will make every effort to support your needs.
About the job
Apply for this position
Lead Product Manager, In-App Growth
We Are Redefining How People Approach Their Health
ZOE is the science and nutrition company leading a movement to transform the health of millions.
We exist because the food we eat is making us sick. Most of what we are taught about food is wrong.
ZOE runs the world’s largest nutrition science study to find scientifically proven solutions.
Our randomised controlled trial of ZOE proves that if you eat the right food for your body, you can feel healthier in weeks and be on track for more healthy years.
ZOE can change the way you eat, feel, and live. We host world-leading scientists on our podcast and bring proven science to your plate with Daily30+, our 30+ plant supplement.
Over 100,000 people rely on ZOE Membership, our personalised nutrition program, to make smarter food choices. ZOE Membership turns complex science into clear step-by-step actions, helping you improve your health with every meal.
ZOE means life — and you can change your life with food.
Visit our career page and become a ZOEntist 🚀
🚀 The Role
We’re looking for a sharp, entrepreneurial Lead Product Manager to own the in-app user activation, engagement and drive revenue growth. This is a senior, hands-on role for someone who thrives in ambiguity, uses data to inform their decisions, and brings deep expertise in building engaging product features for B2C subscription in-apps (Android & iOS) in health, wellness, or other high-volume areas with freemium models.
You'll own the product roadmap for our core growth funnels: from new user onboarding and activation to monetisation, engagement, and retention. You’ll be responsible for building features that improve the user journey and meet our business objectives. If you're looking to get your hands dirty, move fast, and build something meaningful, this is your chance.
Please note: This is a core in-app product development role, not a marketing position.
🎯 What You’ll Be Doing
Define and own the product roadmap for user activation, engagement, and monetisation features.
Lead the end-to-end product development lifecycle, from ideation and user research to wire-framing, scoping, and launch.
Collaborate closely with engineering, design, and data teams to build and ship impactful features that improve the user experience.
Identify opportunities to enhance the core product experience through qualitative and quantitative insights, such as user feedback, A/B testing, and behavioural data.
Oversee the performance of key product metrics (e.g., activation rates, conversion funnels, and feature adoption), and use data to prioritise future development.
Bring a culture of user-centricity, urgency, and ownership to the cross-functional product team.
🧠 What You’ll Bring to the Table
5–10+ years of experience as a Growth Product Manager.
Experience in B2C products, with a strong background in mobile applications (iOS and Android).
Deep expertise with subscription or membership models (e.g., freemium, free-to-paid conversions).
Proven track record of shipping impactful product features that solve user problems and drive business outcomes.
Deep experience running A/B tests and data-informed experiments to iterate on product functionality and user flows.
Strong analytical skills and fluency with product metrics, cohort analysis, and funnel optimisation.
Highly collaborative, resourceful, and unafraid to make bold bets and own the outcome.
Excellent communication skills and a bias for action.
Comfort in ambiguity and a scrappy, test-and-learn mindset.
✨ Our Hiring Journey
👋 Intro Chat with Talent Team – 30–40 mins
A friendly chat to understand your experience, motivation, flexibility, and expectations.
🧠 Hiring Manager Interview – 45 mins
A deep dive into your growth track record, channel ownership, and how you think about experiments.
📊 Case Study + Live Presentation – 60 mins
We'll send you a brief to work through. Then you’ll present your ideas and answer questions from the team.
🤝 Cross-Functional Collaboration Interview – 45 mins
Meet our Product, Engineering, and Design team to explore how you work cross-functionally.
💬 Final Values & Leadership Interview – 45 mins
A conversation focused on leadership, resilience, ownership, and alignment with our mission and values.
🎉 Offer Stage
We like to move fast, keep things clear, and make sure you feel supported every step of the way!
The experience, skills, and attributes listed above reflect what we believe will contribute to success in this role. If you're passionate about ZOE and the opportunity, but don't meet 100% of the criteria, we still encourage you to apply. We are committed to supporting growth and are happy to offer up-skilling opportunities where possible.
Remote Philosophy
ZOE is a remote-first company, meaning remote work isn’t just an option — it’s how we work best. We are intentional about building a distributed, high-performing team where collaboration, trust, and flexibility thrive.
We design our workflows around asynchronous communication and shared documentation to support autonomy, focus, and cross-timezone collaboration. While our teams work independently, connection and teamwork remain central to how we operate — through regular rituals, meaningful virtual interactions, and in-person gatherings every quarter. These include team offsites and a yearly company-wide retreat to build relationships, spark creativity, and have fun together.
Being remote-first also means we value outcomes over hours and trust our team members to manage their work in a way that suits their unique rhythm and responsibilities. This approach allows us to support a truly flexible work environment, while staying aligned with our mission and values.
At ZOE, working remotely doesn’t mean working alone — it means being empowered, supported, and connected, wherever you are.
Compensation Philosophy
We are committed to offering competitive and equitable compensation that reflects the value of each role and aligns with regional labor market standards. Our approach to compensation goes beyond just base salary — we offer a comprehensive package that includes base pay and stock options, ensuring that every team member is rewarded for their contributions to the company’s growth and success.
We believe that building a thriving team requires not only providing fair and competitive compensation but also fostering an environment where success is shared collectively. Our total compensation package is designed to support the well-being of our employees, recognise their individual contributions, and empower them to grow alongside ZOE.
Benefits & Perks
We understand the significant role our benefits play in motivating, inspiring and safeguarding our employees' well-being. Our benefits strategy is thoughtfully designed to echo our mission and values, recognising the diverse needs arising from different life stages of our ZOEntists.
Our approach to benefits takes an inclusive and flexible view of both personal and professional growth. From competitive health insurance and wellness packages to inclusive parental policies, building connection, and tailored professional development programs, we've got you covered.
At ZOE, we continue to build a benefits package that invests in our team members’ long-term personal and professional growth and wellbeing, adding to this list as it evolves.
Equal opportunities
We are committed to fostering a diverse and inclusive team where every individual can bring their authentic self to work. We believe that this is key to our success and are dedicated to positively impacting the tech industry. As part of our commitment to equal opportunities, we encourage candidates from underrepresented backgrounds to apply. We ensure a respectful and inclusive environment for all and do not discriminate on the basis of race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, marital status, disability, or age. If you require any accommodations during the interview process, please feel free to inform us, and we will make every effort to support your needs.