Lead Marketer - Content Licensing Partnerships
POS-15332
HubSpot’s mission is to help millions of organizations grow better. Our Media and Content team plays an important role in achieving this mission by reaching, educating and entertaining, and converting new customers at different steps in their journey. Each month our HubSpot Media Network reaches over 50 million people through such popular content franchises as The Hustle, My First Million, Mindstream, Marketing Against the Grain and dozens of other YouTube channels, newsletters, podcasts, creator partnerships, blogs and more.
Expanding the reach of our content, and meeting more audiences on their own terms, is a core part of that strategy.
The Lead Marketer, Content Licensing and Business Development will support that growth by leading the licensing and packaging of top IP like My First Million, The Hustle and Marketing Against the Grain through strategic deal-making and partnerships.
Using your deep understanding of, and relationships across, the media and technology landscape, you will be responsible for identifying, developing, structuring and executing new partnerships with third party content distributors: VOD, in-ride and in-flight, international distributors, print, aggregators, et al.
Responsibilities:
Deal Sourcing & Negotiation
Source, evaluate, and negotiate high-impact deals, including content partnerships, distribution agreements, and new content platform collaborations, with a strong emphasis on high-value formats for HubSpot: video and audio.
Own and manage the end-to-end deal pipeline, from initial ideation through execution and optimization, negotiating terms, and closing deals.
Build and maintain relationships with key industry stakeholders, including potential partners and platforms.
Oversee the entire deal lifecycle from initial contact through negotiation to post-deal execution.
Strategic Planning & Execution
Develop and implement content BD strategies that drive growth and support HubSpot Media’s objectives for this role: increasing the reach and impact of our top performing content series.
Identify new market opportunities, trends, and partnerships to expand HubSpot Media’s reach and new customer potential.
Track and manage the deal pipeline, ensuring timely progress and reporting on key milestones.
Regularly analyze partnership performance and ROI, adjusting strategies and optimizing ongoing collaborations for maximum impact.
Ideal Qualities:
Experience bundling and licensing video podcast content.
Preexisting relationships with established SVODs, AVODs, in-flight and in-ride platforms, and other content aggregators/surfaces.
Demonstrated success in building and launching new cross-functional programs from the ground up.
In-depth understanding of trends in the media ecosystem and emerging platforms.
Proven ability to build programs that have measurable business impact.
An interest in business media.
*Note, this is not a commission based role.
Cash compensation range: 114000-182000 USD Annually
Pay & Benefits
The cash compensation below includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are tailored to your skills, experience, qualifications, and other job-related reasons.
This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot’s compensation philosophy.
Benefits are also an important piece of your total compensation package. Explore the benefits and perks HubSpot offers to help employees grow better.
At HubSpot, fair compensation practices aren’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees, candidates, and community.
Annual Cash Compensation Range:
$114,000—$182,000 USD
About the job
Apply for this position
Lead Marketer - Content Licensing Partnerships
POS-15332
HubSpot’s mission is to help millions of organizations grow better. Our Media and Content team plays an important role in achieving this mission by reaching, educating and entertaining, and converting new customers at different steps in their journey. Each month our HubSpot Media Network reaches over 50 million people through such popular content franchises as The Hustle, My First Million, Mindstream, Marketing Against the Grain and dozens of other YouTube channels, newsletters, podcasts, creator partnerships, blogs and more.
Expanding the reach of our content, and meeting more audiences on their own terms, is a core part of that strategy.
The Lead Marketer, Content Licensing and Business Development will support that growth by leading the licensing and packaging of top IP like My First Million, The Hustle and Marketing Against the Grain through strategic deal-making and partnerships.
Using your deep understanding of, and relationships across, the media and technology landscape, you will be responsible for identifying, developing, structuring and executing new partnerships with third party content distributors: VOD, in-ride and in-flight, international distributors, print, aggregators, et al.
Responsibilities:
Deal Sourcing & Negotiation
Source, evaluate, and negotiate high-impact deals, including content partnerships, distribution agreements, and new content platform collaborations, with a strong emphasis on high-value formats for HubSpot: video and audio.
Own and manage the end-to-end deal pipeline, from initial ideation through execution and optimization, negotiating terms, and closing deals.
Build and maintain relationships with key industry stakeholders, including potential partners and platforms.
Oversee the entire deal lifecycle from initial contact through negotiation to post-deal execution.
Strategic Planning & Execution
Develop and implement content BD strategies that drive growth and support HubSpot Media’s objectives for this role: increasing the reach and impact of our top performing content series.
Identify new market opportunities, trends, and partnerships to expand HubSpot Media’s reach and new customer potential.
Track and manage the deal pipeline, ensuring timely progress and reporting on key milestones.
Regularly analyze partnership performance and ROI, adjusting strategies and optimizing ongoing collaborations for maximum impact.
Ideal Qualities:
Experience bundling and licensing video podcast content.
Preexisting relationships with established SVODs, AVODs, in-flight and in-ride platforms, and other content aggregators/surfaces.
Demonstrated success in building and launching new cross-functional programs from the ground up.
In-depth understanding of trends in the media ecosystem and emerging platforms.
Proven ability to build programs that have measurable business impact.
An interest in business media.
*Note, this is not a commission based role.
Cash compensation range: 114000-182000 USD Annually
Pay & Benefits
The cash compensation below includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are tailored to your skills, experience, qualifications, and other job-related reasons.
This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot’s compensation philosophy.
Benefits are also an important piece of your total compensation package. Explore the benefits and perks HubSpot offers to help employees grow better.
At HubSpot, fair compensation practices aren’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees, candidates, and community.
Annual Cash Compensation Range:
$114,000—$182,000 USD