Integrated Marketing Manager

Integrated Marketing Manager ABOUT ODAIA ODAIA noun odaia | 'oh-day-yeah An Ancient Greek word referring to tools of the trade. ODAIA is a remote first organization, all our positions are WFH with frequent company and team based socials, events and meetings in-person and virtually. ODAIA works with pharma commercial teams to grow their brands and engage with the right healthcare professionals (HCPs) at the right time. ODAIA's SaaS AI platform turns complex data into personalized insights, enabling commercial teams to understand their customers - (HCPs), predict prescribing behaviors and make informed decisions that bring therapies to patients faster. ODAIAns (what we call ourselves) are inspired to reinvent the future of how non-technical people leverage data in their day-to-day lives. We are passionate about solving complex problems in data, AI, engineering, design, and product, so our customers dont have to. We live by the notion that simplicity is the ultimate sophistication; and making simplicity scalable is an even bigger challenge. Thats why we have a crazy talented team led by serial entrepreneurs, tech veterans, and life sciences experts. To learn more visit odaia.ai. OUR MISSION Reducing patients time to therapy by facilitating meaningful interactions with healthcare providers, through human-centric software powered by AI. Were also on a mission to build an innovative, diverse, and ego-free business, where trust, innovation and ownership are valued. Youre on a mission too? Were here for it. We put an emphasis on career development for our employees, and the opportunities to grow are extensive. WHATS ON OFFER Reporting to the Sr Director, Corporate and Product Marketing, we are seeking a proactive and results-driven Integrated Marketing Manager. WHAT YOU WILL DO: Campaign & Demand Generation

• Develop and execute integrated marketing programs across the funnel, including demand generation, customer retention, and account-based initiatives.

• Partner with Sales to build targeted marketing plans aligned to ICPs and key strategic accounts

• Act as the voice of the field by sharing feedback on content gaps, messaging resonance, and industry activity

Events & Tradeshows

• Own end-to-end conference and tradeshow strategy: sponsorship strategy, event logistics, swag, and staff coordination

• Build speaker programs, pre/during/post-event engagement, and nurture strategies

• Track ROI with comprehensive attribution reporting and structured sales follow-up programs

• Webinars & Partner Marketing

• Lead planning, promotion, execution, and follow-up for all webinars, including educational sessions, thought leadership with executives, and customer success showcases

• Collaborate with partners for co-marketing webinars and joint campaigns.

• Repurpose webinar content into multi-channel campaigns and establish attribution models to measure pipeline influence

Customer Advocacy & Content

• Manage customer advocacy programs including working with customers on case studies, testimonials, and early-adopter initiatives

• Build workflows for testimonial collection and enable Sales with curated assets

• Support customer advisory boards and highlight real-world success stories

• Strategize full-funnel execution: bringing in the right mix of content, event formats based on sales cycles

Collaboration & Operations

• Work cross-functionally with Product Marketing, Sales, Customer Success, MarketingOps, and RevOps to ensure accurate lead capture, campaign attribution, and CRM integration

• Develop clear sales enablement guidelines for field marketing assets

• Manage external vendors, agencies, and partners to maximize program effectiveness and ROI

WHAT YOU BRING

• 5+ years of hands-on experience in demand generation and field marketing within B2B enterprise software (SaaS) or cloud-based solutions is required

• Previous experience marketing to or in life sciences is a significant plus

• Demonstrated experience in successfully leading demand generation and customer campaigns is a must

• Proven ability to build strong relationships and collaborate effectively with various stakeholders and departments, including sales, product marketing, customer success, and more

• Excellent project management and organizational skills to manage multiple initiatives concurrently in a fast-paced, start-up environment

• Exceptional written and verbal communication skills

• Proficient in marketing automation tools, CRM systems, and other relevant marketing technologies; Experience with Salesforce and Pardot is a plus

• Account-based (ABM) or strategic account marketing experience is a plus

• Experience in vendor management and negotiating contracts is a plus

• A strong team player with a positive attitude is highly valued in our collaborative work environment

• Bachelor's degree is required

WHAT WE OFFER

• A strong, positive values based culture, we Ignite Innovation, Own It and Stand Together

• Medical & dental benefits - with immediate enrollment for full-time, permanent employees

• Flexible working hours, focusing on what we achieve and not the number of hours we clock

• Flexible time off policies

• Stock option grants

LOCATION We are a remote first company with employees in both Canada and the US. Our office hub is located downtown Toronto. Team building, communication and social connectivity are important and we support this with virtual and in-person collaborative work sessions, team meetings and socials. EMPLOYMENT VERIFICATION Any conditional offer of employment made to a successful candidate will be subject to the full satisfaction with the results of any background and reference checks. DIVERSITY, EQUITY & INCLUSION ODAIA is an equal opportunity employer. We are committed to building an environment where everyone feels included, valued, respected and heard. We are committed to creating a diverse workplace, and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, parental status, veteran status, disability status or any other characteristics protected by local laws, regulations or ordinances. ACCOMMODATIONS AND ACCESSIBILITY Accommodations are available upon request. If you need assistance or accommodation due to a disability or special need when applying for a role or in our recruitment process, please contact us at [emailprotected].