Higher Education Marketing Manager
Figma for Education is on a mission to make creativity and collaboration more accessible to the next generation of designers, developers and builders of all types. As we grow our global footprint in higher education, we’re looking for a strategic and community-minded marketer to scale our presence on campus, build vibrant student communities, and inspire adoption of Figma in classrooms and early career journeys.
This role is a unique opportunity to shape Figma’s engagement with college students and educators around the world. You’ll design and run high-impact programs—from the Figma Campus Leader Program to faculty partnerships and on-campus activations—helping students discover, use, and fall in love with Figma. You’ll collaborate cross-functionally with marketing, product, community, and partnerships teams to turn Figma into a must-have tool for students, and a go-to resource for faculty.
This is a full time role that can be held from one of our US hubs or remotely in the United States.
What you’ll do at Figma:
Grow & Scale the Edu Campus Leader Program: Expand the Figma Campus Leader program pilot to 100+ universities in the U.S. and globally, managing a community of student leaders, ensuring they have the support and resources to drive awareness and adoption on their campuses.
Lead On-Campus Activations: Plan and execute 5+ in-person student events annually, refining our event strategy to maximize impact on key campuses.
Drive Adoption of New Figma Products: Develop targeted tactics (events, workshops, resources) to boost adoption of Figma’s newest product launches in higher education.
Build Early Career Programming: Expand Figma’s student career readiness initiatives through portfolio reviews, industry panels, and live recorded content that bridges the gap between classroom and career.
Experiment with University Partnerships: Launch pilot initiatives to engage faculty, staff, and student organizations in deepening Figma’s campus presence.
Reimagine the Higher Ed Educator Advisory Board: Relaunch and expand the advisory board to gather insights and strengthen relationships with faculty.
Operationalize Professor Outreach: Establish direct connections with faculty to build relationship equity and create a strong network of educator advocates.
Lead the Higher Education Newsletter: Own and scale the Figma for Education Higher Ed newsletter, increasing email cadence and engagement.
Develop External Communication Assets: Publish case studies, testimonials, and content that deepens Figma’s connection to higher education institutions.
We'd love to hear from you if you have:
2+ years of experience in community building, program management, or education-focused partnerships, ideally within tech or design.
Proven track record of scaling programs and growing communities in higher education.
Experience executing events (virtual and in-person) that drive engagement and adoption.
Strong written and verbal communication skills, with experience creating compelling content for diverse audiences.
Ability to work cross-functionally with marketing, product, and community teams to align initiatives with broader company goals.
Passion for education, design, and fostering student career growth.
While not required, it’s an added plus if you also have:
Experience working with student leadership programs or university partnerships.
Familiarity with design education and Figma’s tools.
Experience in global community expansion, particularly in Brazil or India.
A deep understanding of Gen Z audiences - especially students in design, tech, and creative fields.
At Figma, one of our values is Grow as you go. We believe in hiring smart, curious people who are excited to learn and develop their skills. If you’re excited about this role but your past experience doesn’t align perfectly with the points outlined in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.
Pay Transparency Disclosure
If based in Figma’s San Francisco or New York hub offices, this role has the annual base salary range stated below.
Job level and actual compensation will be decided based on factors including, but not limited to, individual qualifications objectively assessed during the interview process (including skills and prior relevant experience, potential impact, and scope of role), market demands, and specific work location. The listed range is a guideline, and the range for this role may be modified. For roles that are available to be filled remotely, the pay range is localized according to employee work location by a factor of between 80% and 100% of range. Please discuss your specific work location with your recruiter for more information.
Figma offers equity to employees, as well a competitive package of additional benefits, including health, dental & vision, retirement with company contribution, parental leave & reproductive or family planning support, mental health & wellness benefits, generous PTO, company recharge days, a learning & development stipend, a work from home stipend, and cell phone reimbursement. Figma also offers sales incentive pay for most sales roles and an annual bonus plan for eligible non-sales roles. Figma’s compensation and benefits are subject to change and may be modified in the future.
Annual Base Salary Range (SF/NY Hub):
$102,000—$215,000 USD
About the job
Apply for this position
Higher Education Marketing Manager
Figma for Education is on a mission to make creativity and collaboration more accessible to the next generation of designers, developers and builders of all types. As we grow our global footprint in higher education, we’re looking for a strategic and community-minded marketer to scale our presence on campus, build vibrant student communities, and inspire adoption of Figma in classrooms and early career journeys.
This role is a unique opportunity to shape Figma’s engagement with college students and educators around the world. You’ll design and run high-impact programs—from the Figma Campus Leader Program to faculty partnerships and on-campus activations—helping students discover, use, and fall in love with Figma. You’ll collaborate cross-functionally with marketing, product, community, and partnerships teams to turn Figma into a must-have tool for students, and a go-to resource for faculty.
This is a full time role that can be held from one of our US hubs or remotely in the United States.
What you’ll do at Figma:
Grow & Scale the Edu Campus Leader Program: Expand the Figma Campus Leader program pilot to 100+ universities in the U.S. and globally, managing a community of student leaders, ensuring they have the support and resources to drive awareness and adoption on their campuses.
Lead On-Campus Activations: Plan and execute 5+ in-person student events annually, refining our event strategy to maximize impact on key campuses.
Drive Adoption of New Figma Products: Develop targeted tactics (events, workshops, resources) to boost adoption of Figma’s newest product launches in higher education.
Build Early Career Programming: Expand Figma’s student career readiness initiatives through portfolio reviews, industry panels, and live recorded content that bridges the gap between classroom and career.
Experiment with University Partnerships: Launch pilot initiatives to engage faculty, staff, and student organizations in deepening Figma’s campus presence.
Reimagine the Higher Ed Educator Advisory Board: Relaunch and expand the advisory board to gather insights and strengthen relationships with faculty.
Operationalize Professor Outreach: Establish direct connections with faculty to build relationship equity and create a strong network of educator advocates.
Lead the Higher Education Newsletter: Own and scale the Figma for Education Higher Ed newsletter, increasing email cadence and engagement.
Develop External Communication Assets: Publish case studies, testimonials, and content that deepens Figma’s connection to higher education institutions.
We'd love to hear from you if you have:
2+ years of experience in community building, program management, or education-focused partnerships, ideally within tech or design.
Proven track record of scaling programs and growing communities in higher education.
Experience executing events (virtual and in-person) that drive engagement and adoption.
Strong written and verbal communication skills, with experience creating compelling content for diverse audiences.
Ability to work cross-functionally with marketing, product, and community teams to align initiatives with broader company goals.
Passion for education, design, and fostering student career growth.
While not required, it’s an added plus if you also have:
Experience working with student leadership programs or university partnerships.
Familiarity with design education and Figma’s tools.
Experience in global community expansion, particularly in Brazil or India.
A deep understanding of Gen Z audiences - especially students in design, tech, and creative fields.
At Figma, one of our values is Grow as you go. We believe in hiring smart, curious people who are excited to learn and develop their skills. If you’re excited about this role but your past experience doesn’t align perfectly with the points outlined in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.
Pay Transparency Disclosure
If based in Figma’s San Francisco or New York hub offices, this role has the annual base salary range stated below.
Job level and actual compensation will be decided based on factors including, but not limited to, individual qualifications objectively assessed during the interview process (including skills and prior relevant experience, potential impact, and scope of role), market demands, and specific work location. The listed range is a guideline, and the range for this role may be modified. For roles that are available to be filled remotely, the pay range is localized according to employee work location by a factor of between 80% and 100% of range. Please discuss your specific work location with your recruiter for more information.
Figma offers equity to employees, as well a competitive package of additional benefits, including health, dental & vision, retirement with company contribution, parental leave & reproductive or family planning support, mental health & wellness benefits, generous PTO, company recharge days, a learning & development stipend, a work from home stipend, and cell phone reimbursement. Figma also offers sales incentive pay for most sales roles and an annual bonus plan for eligible non-sales roles. Figma’s compensation and benefits are subject to change and may be modified in the future.
Annual Base Salary Range (SF/NY Hub):
$102,000—$215,000 USD