Head of Product Marketing
To see similar active jobs please follow this link: Remote Marketing jobs
Apollo.io is transforming from a pipeline generation platform into a multi-product, AI-native end to end GTM platform for SMBs and MM. As we scale, we need a Head of Product Marketing to define our product marketing strategy, lead a high-performing team, and drive market leadership through compelling positioning, impactful GTM strategies, and strong cross-functional execution.
Reporting to the CMO, this role will partner closely with product, sales, and customer success to shape Apollo’s product narrative, launch new solutions, and accelerate customer adoption.
Responsibilities
Develop and lead Apollo’s product marketing strategy, ensuring alignment with business goals and market opportunities.
Build and manage a world-class product marketing team, fostering collaboration, innovation, and operational excellence.
Define positioning and messaging for Apollo’s evolving product suite, ensuring clear differentiation in the AI-powered sales tech and CRM space.
Own the GTM strategy for new product launches, leading cross-functional execution across Product, Sales, Marketing, and Customer Success.
Drive adoption and expansion through strategic enablement programs and customer education.
Equip sales and customer success teams with best-in-class collateral, including product decks, battle cards, competitive insights, and objection-handling guides.
Conduct market, customer, and competitive research to refine product strategy and identify opportunities for growth.
Partner with product and revenue teams to influence the roadmap and improve product-market fit.
Establish key success metrics to measure and optimize product marketing impact, including adoption, retention, and revenue contribution.
Qualifications
10+ years of experience in product marketing, with at least 5 years in a leadership role at a high-growth SaaS or technology company.
Proven track record of building and scaling product marketing teams in B2B SaaS.
Deep expertise in GTM strategy, messaging frameworks, and positioning for multi-product platforms.
Strong cross-functional leadership, with experience collaborating closely with Product, Sales, and Marketing.
Exceptional storytelling and communication skills, with the ability to craft compelling narratives for multiple audiences.
Data-driven mindset, with experience measuring and optimizing product marketing performance.
Experience in competitive intelligence, category creation, and PLG is a plus.
About the job
Head of Product Marketing
To see similar active jobs please follow this link: Remote Marketing jobs
Apollo.io is transforming from a pipeline generation platform into a multi-product, AI-native end to end GTM platform for SMBs and MM. As we scale, we need a Head of Product Marketing to define our product marketing strategy, lead a high-performing team, and drive market leadership through compelling positioning, impactful GTM strategies, and strong cross-functional execution.
Reporting to the CMO, this role will partner closely with product, sales, and customer success to shape Apollo’s product narrative, launch new solutions, and accelerate customer adoption.
Responsibilities
Develop and lead Apollo’s product marketing strategy, ensuring alignment with business goals and market opportunities.
Build and manage a world-class product marketing team, fostering collaboration, innovation, and operational excellence.
Define positioning and messaging for Apollo’s evolving product suite, ensuring clear differentiation in the AI-powered sales tech and CRM space.
Own the GTM strategy for new product launches, leading cross-functional execution across Product, Sales, Marketing, and Customer Success.
Drive adoption and expansion through strategic enablement programs and customer education.
Equip sales and customer success teams with best-in-class collateral, including product decks, battle cards, competitive insights, and objection-handling guides.
Conduct market, customer, and competitive research to refine product strategy and identify opportunities for growth.
Partner with product and revenue teams to influence the roadmap and improve product-market fit.
Establish key success metrics to measure and optimize product marketing impact, including adoption, retention, and revenue contribution.
Qualifications
10+ years of experience in product marketing, with at least 5 years in a leadership role at a high-growth SaaS or technology company.
Proven track record of building and scaling product marketing teams in B2B SaaS.
Deep expertise in GTM strategy, messaging frameworks, and positioning for multi-product platforms.
Strong cross-functional leadership, with experience collaborating closely with Product, Sales, and Marketing.
Exceptional storytelling and communication skills, with the ability to craft compelling narratives for multiple audiences.
Data-driven mindset, with experience measuring and optimizing product marketing performance.
Experience in competitive intelligence, category creation, and PLG is a plus.