Head of Growth Marketing

THE ROLE

Mission

We are seeking an experienced Direct-to-Consumer (DTC) Performance Marketing leader to drive the next phase of user growth for Origin. In this role, you’ll be responsible for developing and executing strategies that enhance customer activation, engagement, and retention, with a strong focus on DTC channels. You’ll lead the creation of paid marketing strategies, experiment with innovative campaigns, and design incentives to effectively acquire and progress leads down the funnel.

The ideal candidate has a proven track record of scaling marketing spend efficiently, with experience across both web and app-based platforms. An agency background would be beneficial, as we’re looking for someone who understands the complexities of consumer acquisition across various challenges. We seek a leader who is comfortable taking calculated risks—one who can try multiple approaches, learn from what works (and what doesn’t), and iterate quickly.

This position is essential to building and scaling our performance marketing efforts and will report directly to the VP of Marketing. You’ll collaborate closely with marketing leadership and cross-functional teams, including product, engineering, and data science, to deliver a seamless customer experience and bring new products and campaigns to market effectively.

Responsibilities

• Develop and scale Origin’s DTC performance marketing framework, including channel strategy, budgeting, and investment.

• Lead DTC-focused acquisition campaigns, primarily via meta and paid search, while supporting B2B initiatives.

• Define KPIs and collaborate with data science and engineering to enhance martech and reporting.

• Segment target audiences and create tailored strategies for both web and app growth.

• Drive insights through paid messaging tests, focusing on learning from both successes and failures.

• Build marketing attribution funnels to track ROI, customer value, and retention.

• Manage DTC and B2B performance agencies to optimize campaign results.

• Adopt a bold, experimental approach, iterating on strategies based on outcomes.

Must Have

• 7+ years of Growth and User Acquisition experience with an emphasis on consumer DTC Brands.

• Proven track record of driving results on Meta and Google.

• Leads a culture of experimentation & learning across channels, ads, landing pages, and other touchpoints. 

• Results-focused and data-driven, using qualitative and quantitative insights to inform decision-making and prioritize roadmaps.

• App marketing experience in both IOS and Android. This includes strategy, execution,  and attribution. 

• Comfortable with all aspects of Marketing technology and automation. 

• Experience in B2B is considered a bonus.

Nice to Have

• BS or MS in computer science, engineering, or other technical degrees

• Have experience with acquisition demand generation and engagement and retention

Eligibility Requirements

• Candidates must be legally authorized to work in the United States.

• Origin does not sponsor visas.

WHAT WE OFFER

Financial Benefits:

• Generous base salary

• Meaningful equity package

• Retirement 401k for USA-based Originals

Healthcare and wellness programs:

• Healthcare

• Wellness stipend

• Mental wellness program

• Unlimited access to financial planning

• Life insurance for USA-based Originals

Work-life balance:

• Unlimited PTO

• Remote-first culture

• Flexible hours (Core hours: 9 AM to 5 PM local time)

• Paid Parental Leave

Additional perks:

• Parenthood and fertility assistance

• Monthly co-working membership reimbursement

• English tutoring stipend for International Originals

• Build your home-office one-time stipend

• Pick your setup (Apple, Windows) and accessories

ORIGINALS

Fulfilling our mission is only possible with a diverse team that breathes for excellence and is hugely committed to making money simple for everyone, everywhere.

As a team, we are obsessed with delivering the best solution possible to our members through an elegant and self-guided experience. We know that building a product of this magnitude requires from us tons of creativity, autonomy, and flexibility to move fast and embrace uncertainties with ownership. This is who we daily pursue to be!

To embrace talented people like this and provide the necessary resources to achieve their best versions, we believe in the power of a healthy environment where each person is valued for who they are and have clear goals and expectations for the future they can build within the company. Each person here is seen as a key player in our team.

Our environment is diverse, with excellent people and equal opportunities. We believe in the power of the individuality and uniqueness of each of us to make our team even more powerful.

We are building an outstanding solution, and here is an invitation for you to become an Original and join us on this journey!