Head of Growth Marketing
Apollo GraphQL is the industry-leading API platform - with over 1 billion downloads - that helps teams build modern, reliable APIs at scale. We’re expanding from GraphQL into the broader category of API orchestration, empowering both developers and business teams to design, implement, and operate APIs more efficiently.
As we double down on our developer-first ethos and bottoms‑up motion, we’re seeking a Head of Growth Marketing to lead demand, acquisition, and activation across self‑serve channels, turning sign‑ups into engaged users and future enterprise customers.
If you’re energized by the opportunity to own and scale a bottoms‑up growth engine at a category‑defining company, let’s talk!
What you'll own
Drive Developer Awareness & Acquisition - Lead the top of funnel for our self-serve motion: build campaigns and programs that increase brand and product awareness among technical audiences, drive high-quality sign‑ups, and fuel a robust developer community in partnership with our DevRel, Product Marketing, Product, Engineering, and Communications teams.
Growth Funnel Optimization - Build transparent, data‑driven systems to track and optimize every stage of the self‑serve funnel: awareness → sign‑up → activation → expansion → revenue.
Revenue & Pipeline Growth - Collaborate with Revenue and Product teams to identify and nurture high-potential users into paid plans and/or opportunities with Sales, influencing both self-serve and emerging enterprise pipeline.
Team Leadership & Scaling - Hire, mentor, and scale a lean, high-performing growth marketing team and partner closely with Product Marketing, Brand, Engineering, and Sales to build a cohesive, end‑to‑end growth function.
Experimentation & Insights - Own a culture of rapid experimentation: ideate, launch, and iterate on acquisition channels (content marketing, developer events, paid, partnerships), then double‑down on the highest‑impact tactics.
Who you are
12+ years of hands‑on experience in growth marketing, demand generation, product marketing/management, or related roles at high‑growth technical B2B SaaS companies.
Proven track record of building a scalable bottom‑up motion - driving awareness, sign‑ups, activation, usage, and revenue through data‑driven experimentation.
Technical audience expertise: deep experience marketing developer tools or other technical products - able to craft credible, compelling messaging and content that resonates with engineering audiences.
Team leadership & scaling: Proven experience hiring, mentoring, and growing a high-performing growth marketing team, while establishing a cohesive, end-to-end growth function.
Results oriented: expert at defining leading indicators of success that are aligned to business outcomes, setting forecasts, and consistently improving ROI across channels.
Strategic & tactical: comfortable developing a big-picture growth strategy, then rolling up your sleeves to execute and iterate quickly in a scrappy startup environment.
Collaborative leader: excels at influencing cross‑functional stakeholders (Product Marketing, Sales, Engineering, Brand) and aligning teams around shared objectives.
Entrepreneurial mindset: thrives in ambiguity, defines your own playbook, and relentlessly pursues new ideas to solve growth challenges.
Nice to have
Experience with API, GraphQL, or backend platform marketing.
Familiarity with developer communities and open source ecosystems.
Past success scaling growth in a hybrid self‑serve and enterprise model.
$232,050 - $273,000 a year
At Apollo, we strive to provide competitive, market-informed compensation whilst ensuring consistency within the team in each country. We make hiring decisions based on your skills, experience, and our overall assessment of what we learned during the hiring process.
The above salary range includes base salary + variable compensation. Apollo also offers equity, and benefits. Apollo offers all U.S. employees a choice of 3 Anthem Blue Cross medical plans and California residents can also choose from an additional 2 Kaiser medical plans. Dental and Vision benefits are provided by Sun Life Financial.
Location: This is a remote position that can be done from anywhere in the US.
Equal Opportunity: Apollo is proud to be an equal-opportunity workplace dedicated to pursuing and hiring a talented and diverse workforce.
Privacy: California residents applying for positions at Apollo can see our privacy policy here.
E-Verify: Apollo is an E-Verify employer and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. For more information please visit E-Verify.
About the job
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Head of Growth Marketing
Apollo GraphQL is the industry-leading API platform - with over 1 billion downloads - that helps teams build modern, reliable APIs at scale. We’re expanding from GraphQL into the broader category of API orchestration, empowering both developers and business teams to design, implement, and operate APIs more efficiently.
As we double down on our developer-first ethos and bottoms‑up motion, we’re seeking a Head of Growth Marketing to lead demand, acquisition, and activation across self‑serve channels, turning sign‑ups into engaged users and future enterprise customers.
If you’re energized by the opportunity to own and scale a bottoms‑up growth engine at a category‑defining company, let’s talk!
What you'll own
Drive Developer Awareness & Acquisition - Lead the top of funnel for our self-serve motion: build campaigns and programs that increase brand and product awareness among technical audiences, drive high-quality sign‑ups, and fuel a robust developer community in partnership with our DevRel, Product Marketing, Product, Engineering, and Communications teams.
Growth Funnel Optimization - Build transparent, data‑driven systems to track and optimize every stage of the self‑serve funnel: awareness → sign‑up → activation → expansion → revenue.
Revenue & Pipeline Growth - Collaborate with Revenue and Product teams to identify and nurture high-potential users into paid plans and/or opportunities with Sales, influencing both self-serve and emerging enterprise pipeline.
Team Leadership & Scaling - Hire, mentor, and scale a lean, high-performing growth marketing team and partner closely with Product Marketing, Brand, Engineering, and Sales to build a cohesive, end‑to‑end growth function.
Experimentation & Insights - Own a culture of rapid experimentation: ideate, launch, and iterate on acquisition channels (content marketing, developer events, paid, partnerships), then double‑down on the highest‑impact tactics.
Who you are
12+ years of hands‑on experience in growth marketing, demand generation, product marketing/management, or related roles at high‑growth technical B2B SaaS companies.
Proven track record of building a scalable bottom‑up motion - driving awareness, sign‑ups, activation, usage, and revenue through data‑driven experimentation.
Technical audience expertise: deep experience marketing developer tools or other technical products - able to craft credible, compelling messaging and content that resonates with engineering audiences.
Team leadership & scaling: Proven experience hiring, mentoring, and growing a high-performing growth marketing team, while establishing a cohesive, end-to-end growth function.
Results oriented: expert at defining leading indicators of success that are aligned to business outcomes, setting forecasts, and consistently improving ROI across channels.
Strategic & tactical: comfortable developing a big-picture growth strategy, then rolling up your sleeves to execute and iterate quickly in a scrappy startup environment.
Collaborative leader: excels at influencing cross‑functional stakeholders (Product Marketing, Sales, Engineering, Brand) and aligning teams around shared objectives.
Entrepreneurial mindset: thrives in ambiguity, defines your own playbook, and relentlessly pursues new ideas to solve growth challenges.
Nice to have
Experience with API, GraphQL, or backend platform marketing.
Familiarity with developer communities and open source ecosystems.
Past success scaling growth in a hybrid self‑serve and enterprise model.
$232,050 - $273,000 a year
At Apollo, we strive to provide competitive, market-informed compensation whilst ensuring consistency within the team in each country. We make hiring decisions based on your skills, experience, and our overall assessment of what we learned during the hiring process.
The above salary range includes base salary + variable compensation. Apollo also offers equity, and benefits. Apollo offers all U.S. employees a choice of 3 Anthem Blue Cross medical plans and California residents can also choose from an additional 2 Kaiser medical plans. Dental and Vision benefits are provided by Sun Life Financial.
Location: This is a remote position that can be done from anywhere in the US.
Equal Opportunity: Apollo is proud to be an equal-opportunity workplace dedicated to pursuing and hiring a talented and diverse workforce.
Privacy: California residents applying for positions at Apollo can see our privacy policy here.
E-Verify: Apollo is an E-Verify employer and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. For more information please visit E-Verify.