Head of Digital

Responsibilities:

Digital Strategy and Brand Development

• Lead and manage the Digital team, which includes Digital Analysts specializing in Social Media, Influencer Marketing, Search, SEO, and Direct Marketing.

• Ensure seamless collaboration between digital marketing functions to create integrated and high-impact campaigns.

Social Media and Influencer Marketing Oversight

• Provide strategic direction for social media initiatives, ensuring alignment with brand identity and digital objectives.

• Oversee content development, engagement strategies, and performance analysis across social platforms.

• Guide influencer marketing efforts, including influencer selection, partnership management, and campaign performance tracking.

• Ensure content quality and consistency across all social and influencer marketing efforts.

Search and SEO Strategy

• Oversee paid search campaigns (Google Ads, Bing Ads, and social media advertising), ensuring optimal budget allocation and performance.

• Provide strategic direction for SEO efforts, including technical SEO, keyword research, and content optimization.

• Monitor and analyze search performance metrics, ensuring continuous improvements in rankings, traffic, and conversions.

• Guide A/B testing and experimentation for search advertising to maximize ROI.

Direct Marketing and CRM

• Lead direct marketing initiatives, including email marketing, SMS campaigns, and CRM optimization.

• Ensure data accuracy, segmentation, and compliance in all CRM-related activities.

• Oversee campaign performance tracking and optimization to enhance audience engagement and conversion rates.

Team Management and Performance Optimization

• Mentor and develop the Digital team, fostering a culture of innovation, accountability, and growth.

• Set clear objectives, KPIs, and performance metrics for each function within the team.

• Ensure alignment between digital marketing efforts and overall business goals.

• Drive continuous learning and development opportunities for the team to stay ahead of industry trends.

Stakeholder and Client Engagement

• Act as the primary point of contact for digital marketing strategies, collaborating closely with internal teams and clients.

• Provide insights and recommendations to clients based on digital performance analysis and industry trends.

• Support business development efforts by presenting digital marketing solutions and growth opportunities.

Requirements:

• Bachelors degree in Marketing, Business, or a related field.

• At least 5 years of relevant experience in digital marketing, with managerial experience preferred.

• Strong proficiency in online marketing strategies, including social media, paid ads, SEO, influencer marketing, and direct marketing.

• Up-to-date with the latest digital trends, tools, and best practices in online marketing and performance measurement.

• In-depth knowledge of digital marketing, advertising, creative, and technology industries.

• Strong problem-solving skills, using creativity, data analysis, reasoning, and available resources to drive solutions.

• Excellent communication skills, both verbal and written.