HCP Media Engagement Manager

As a leader in the science of nutrition, Nestlé Health Science believes in empowering healthier lives for patients and consumers through a rich product portfolio featuring top brands such as Garden of Life®, Nature’s Bounty®, Vital Proteins®, Nuun®, Persona Nutrition®, BOOST®, Carnation Breakfast Essentials®, Peptamen®, Compleat Organic Blends®, and more, as well as through Aimmune Therapeutics, a biopharmaceutical company developing therapies to prevent, manage and treat food, GI and metabolic-related diseases.

Our team members are challenged to make a genuine impact and play an integral role in driving the business forward. We embrace a dynamic culture that always puts the consumer first, and where ownership, accountability and agility are celebrated at every level. To help our people thrive, we offer expansive career growth potential, the opportunity to work alongside and learn from talented colleagues with diverse backgrounds and skill sets, and a range of best-in-class benefits.

We have more than 11,000 employees around the world, and products available in over 140 countries.

This position is not eligible for Visa Sponsorship.

Position Summary:

The healthcare marketing landscape is changing, fast. H ealthcare professionals are increasingly expecting their engagements with companies and brands to be more digital going forward. Nestlé Health Science recognizes the importance of finding and reaching our customers where they are, and that means increasing our commitment to transforming our marketing strategy and focusing on HCP Omnichannel.

The HCP Media Engagement Manager is responsible for the strategy, implementation, and management of paid digital media efforts dedicated to reaching and engaging healthcare professionals (HCPs). This person is also responsible for ensuring that paid digital media efforts fit strategically within the broader HCP Omnichannel plan, helping to guide the HCP along in the engagement journey.

Responsibilities:

• Oversight of the paid digital media function focused on reaching Healthcare Professionals for Nestle Health Science Professional Health and Medical Nutrition Brands, including Compleat, Peptamen, Alfamino, Boost, and Carnation Breakfast Essentials
• Develop and plan HCP annual digital paid media strategy, including investment levels, channel mix, partner recommendations, and other holistic aspects of an annual plan
• Lead partnerships with specialized industry vendors and partners to identify strategies that maximize media value and impact within each brand’s budget
• Understand each brand’s target audience, overall business goals and strategic marketing objectives
• Optimize ongoing in-market activations to ensure efficiency in spend, audience reach, and in meeting objectives
• Facilitate HCP Omnichannel strategy and execution to ensure consistency across online and offline touchpoints, such as conferences, educational webinars, emails, etc.
• Partner with internal teams to brief and develop creative content that aligns to brand objectives and guidelines
• Establish relationships and manage campaign execution with external vendors, including ad trafficking, media placement, and optimization
• Coordinate digital media plans and campaigns across the Pro Health portfolio to gain efficiencies and avoid unintended overlap
• Thought Leadership: Maintain and share expert knowledge of key HCP engagement tactics and the latest industry and market trends, along with a POV on what/how we can leverage for our own brand

Requirements:

• 5+ years of direct experience working with paid digital media (planning and activation), ideally in the healthcare space. Healthcare Professional experience strongly preferred
• Bachelor's degree in Marketing or related field
• Ability to handle multiple parallel projects across a large portfolio of products
• Strong communication skills
• Ability to build strong working relationships, both internally and externally
• Strong project management skills
• Strong analytical skills and understanding of KPI's for digital media

Requisition ID# 

205897

It is our business imperative to remain a very inclusive workplace.

To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.

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