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Growth Marketing Manager

Monarch Money

Full-time
USA
$120k-$145k per year
marketing manager
web analytics
ab testing
paid social
b2c
Apply for this position

About Us:

Monarch is a powerful, all-in-one personal finance platform designed to help make the complexity of finances feel simple again. Since launching in 2021, we’ve become the top-recommended personal finance app by users and experts. Our goal? To take the stress out of finances so our members can focus on what truly matters.

We are a team of do-ers led by experienced entrepreneurs who are passionate about helping our members reach their financial goals. We are hyper focused on building a product people love and continuing to evolve based on user feedback.

As a fully remote company (even before COVID!), we welcome applicants from almost anywhere. Our team collaborates synchronously mostly from 9 AM – 2 PM PT and embraces asynchronous work to stay connected across time zones.

Join us on our mission to transform lives by simplifying money, together.

The Role:

We’re looking for a Growth Marketing Manager to take the lead in scaling our paid social acquisition programs. You will own campaign strategy, execution, and optimization across platforms like Meta, Reddit, YouTube and TikTok—balancing analytical rigor with creative insight. You will also have the opportunity to test into other ancillary platforms, like Podcasts, Display, Traditional, etc. You’ll work closely with our, product, analytics, and creative teams to drive efficient acquisition and deliver insights that shape our broader growth strategy.If you're a technical marketer who loves both creative and quantitative thinking — and who wants to level up on tracking, attribution, and real business impact — this is the role for you.

What You’ll Do:

  • Own and help scale acquisition strategy across paid social channels, including Meta Reddit, TikTok, etc. Have an interest into testing other channels too, such as traditional, display, podcast, etc.

  • Lead campaign execution end-to-end, from setup and daily optimization to deep post-campaign analysis and reporting.

  • Design and run structured A/B tests—from ideation to launch, optimization, and reporting—across creative, audiences, landing pages, and other performance levers.

  • Translate performance data into actionable insights, presenting results clearly to cross-functional stakeholders and recommending next steps.

  • Collaborate with creative teams to develop new ad concepts, refine messaging, and scale winning formats.

What You’ll Bring:

  • 4–6+ years of hands-on experience scaling and managing paid media campaigns in B2C, e-commerce, gaming, or similar high-growth environments.

  • 2+ years of hands-on keyboard execution and optimization within Meta Ads Manager and 1–2 additional platforms (e.g. TikTok, Reddit, Twitter).

  • Proven success using structured experimentation (e.g. A/B testing) to improve performance and extract insights from creative, audience, and UX tests.

  • Strong track record of using data to drive decisions—skilled in building dashboards, analyzing performance, and optimizing campaigns based on test-and-learn frameworks.

  • Operates with a strong sense of ownership and curiosity, managing multiple priorities in a fast-paced environment while proactively solving problems and improving technical systems (e.g., pixels, UTMs, tracking).

  • Excellent communicator and cross-functional collaborator, capable of clearly articulating tradeoffs, strategies, and results to diverse teams.

Nice to Have’s:

  • Direct experience in subscription-based or fintech environments.

  • Proficiency in web analytics platforms (e.g. Amplitude, Omni, Tableau, Looker etc.)

  • Familiarity with attribution models and the technical side of ad tracking

  • Experience running both web and app campaigns, with an understanding of platform-specific nuances.

  • Exposure to offline channels (e.g. podcasts, traditional media) and interest in exploring new channels.

Typical Process:

  • Recruiter Video Call

  • Hiring Manager Video Call

  • Take Home Assignment

  • Virtual “onsite” round consisting of 2-3 calls

  • Offer!

Benefits :

  • Work wherever you want! As a fully remote company with no central office, we want you to work wherever you are happiest and most productive. Whether that’s out of your home, a co-working space, or elsewhere.

  • Competitive cash and equity compensation in a hyper growth, early stage company 🚀.

  • Stipend to set-up your ideal working environment.

  • Competitive Benefit Plans for employees based on your location (e.g. in the US we offer: Medical, dental and vision benefits and the ability to contribute to a 401k plan).

  • Unlimited PTO.

  • 3 day weekend every month! We take off the “First Friday” every month to focus on rest, recuperation, or just having fun!

We are an equal opportunity employer and value diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Apply for this position
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About the job

Full-time
USA
$120k-$145k per year
Posted 6 days ago
marketing manager
web analytics
ab testing
paid social
b2c

Apply for this position

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Growth Marketing Manager

Monarch Money

About Us:

Monarch is a powerful, all-in-one personal finance platform designed to help make the complexity of finances feel simple again. Since launching in 2021, we’ve become the top-recommended personal finance app by users and experts. Our goal? To take the stress out of finances so our members can focus on what truly matters.

We are a team of do-ers led by experienced entrepreneurs who are passionate about helping our members reach their financial goals. We are hyper focused on building a product people love and continuing to evolve based on user feedback.

As a fully remote company (even before COVID!), we welcome applicants from almost anywhere. Our team collaborates synchronously mostly from 9 AM – 2 PM PT and embraces asynchronous work to stay connected across time zones.

Join us on our mission to transform lives by simplifying money, together.

The Role:

We’re looking for a Growth Marketing Manager to take the lead in scaling our paid social acquisition programs. You will own campaign strategy, execution, and optimization across platforms like Meta, Reddit, YouTube and TikTok—balancing analytical rigor with creative insight. You will also have the opportunity to test into other ancillary platforms, like Podcasts, Display, Traditional, etc. You’ll work closely with our, product, analytics, and creative teams to drive efficient acquisition and deliver insights that shape our broader growth strategy.If you're a technical marketer who loves both creative and quantitative thinking — and who wants to level up on tracking, attribution, and real business impact — this is the role for you.

What You’ll Do:

  • Own and help scale acquisition strategy across paid social channels, including Meta Reddit, TikTok, etc. Have an interest into testing other channels too, such as traditional, display, podcast, etc.

  • Lead campaign execution end-to-end, from setup and daily optimization to deep post-campaign analysis and reporting.

  • Design and run structured A/B tests—from ideation to launch, optimization, and reporting—across creative, audiences, landing pages, and other performance levers.

  • Translate performance data into actionable insights, presenting results clearly to cross-functional stakeholders and recommending next steps.

  • Collaborate with creative teams to develop new ad concepts, refine messaging, and scale winning formats.

What You’ll Bring:

  • 4–6+ years of hands-on experience scaling and managing paid media campaigns in B2C, e-commerce, gaming, or similar high-growth environments.

  • 2+ years of hands-on keyboard execution and optimization within Meta Ads Manager and 1–2 additional platforms (e.g. TikTok, Reddit, Twitter).

  • Proven success using structured experimentation (e.g. A/B testing) to improve performance and extract insights from creative, audience, and UX tests.

  • Strong track record of using data to drive decisions—skilled in building dashboards, analyzing performance, and optimizing campaigns based on test-and-learn frameworks.

  • Operates with a strong sense of ownership and curiosity, managing multiple priorities in a fast-paced environment while proactively solving problems and improving technical systems (e.g., pixels, UTMs, tracking).

  • Excellent communicator and cross-functional collaborator, capable of clearly articulating tradeoffs, strategies, and results to diverse teams.

Nice to Have’s:

  • Direct experience in subscription-based or fintech environments.

  • Proficiency in web analytics platforms (e.g. Amplitude, Omni, Tableau, Looker etc.)

  • Familiarity with attribution models and the technical side of ad tracking

  • Experience running both web and app campaigns, with an understanding of platform-specific nuances.

  • Exposure to offline channels (e.g. podcasts, traditional media) and interest in exploring new channels.

Typical Process:

  • Recruiter Video Call

  • Hiring Manager Video Call

  • Take Home Assignment

  • Virtual “onsite” round consisting of 2-3 calls

  • Offer!

Benefits :

  • Work wherever you want! As a fully remote company with no central office, we want you to work wherever you are happiest and most productive. Whether that’s out of your home, a co-working space, or elsewhere.

  • Competitive cash and equity compensation in a hyper growth, early stage company 🚀.

  • Stipend to set-up your ideal working environment.

  • Competitive Benefit Plans for employees based on your location (e.g. in the US we offer: Medical, dental and vision benefits and the ability to contribute to a 401k plan).

  • Unlimited PTO.

  • 3 day weekend every month! We take off the “First Friday” every month to focus on rest, recuperation, or just having fun!

We are an equal opportunity employer and value diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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