Growth Marketing Manager

About the role

We’re building on strong momentum—we have a product that our customers love and organic traffic is growing. Now we’re ready for a new chapter, looking to expand our reach through smarter campaigns, sharper messaging, and personalized, signal-based outreach. We need to experiment, move fast, and try bold ideas.

What you’ll do

This role blends paid growth, campaign execution, and ongoing experimentation. We expect your time will be spread fairly evenly across these three areas, with flexibility to shift based on what’s driving the most impact. You’ll be expected to lead global paid search campaigns across platforms to contribute to brand awareness and demand generation goals. And you’ll define and execute a forward-looking SEO strategy that incorporates Generative-AI search.

Campaigns & Paid Growth

• Campaigns: Own and optimize paid campaigns across Google, LinkedIn, Reddit, and other platforms, owning budgets, agency management, targeting, and performance tracking in Hubspot.

• Ad Creation: Write ads people want to click and work with our Designers to test new formats, visuals, and ideas.

• Paid performance reporting: Create the dashboards and manage the ongoing internal comms to convey the range of experiments and impact.

Activation & Experimentation

• Marketing automation: Ensure Hubspot is architected to scale with new programs, and report on performance across myriad measures.

• Experimentation: Create and prioritize a backlog of growth experiments aimed at improving ROI and driving revenue.

• Testing: Explore where AI and automation can boost targeting and engagement, whether that’s a new ad platform, newsletter sponsorship, event, or something we haven’t tried yet.

• Email campaigns: Assist in building lifecycle campaigns that use in-app signals to trigger targeted, personalized outreach.

General Marketing

We’re a small, but mighty team where everyone rolls up their sleeves and contributes across the board. You’ll support ongoing SEO & GEO initiatives, help distribute content in high-impact ways, and collaborate on integrated campaigns. You’ll also take part in team planning and help shape and evolve our growth strategy.

What you bring

• 3-5 years of growth marketing or demand generation experience, ideally in B2B SaaS or PLG environments

• 2+ years managing paid campaigns in Hubspot across channels like Google, LinkedIn, and Reddit

• Strong copywriting skills with the ability to tailor messaging for different audiences, from CTOs to developers

• Strong understanding of digital marketing channels, including SEO, paid acquisition (e.g. LinkedIn, Meta, Google ads), and social media marketing.

• Solid understanding of CRM systems, customer segmentation, and lifecycle marketing campaigns.

• Experience with lifecycle marketing and CRM platforms such as Hubspot or Salesforce to optimize engagement and retention strategies.

• Proficiency in analytics tools such as Google Analytics, HubSpot, or equivalent.

• Analytical mindset with a passion for testing, iterating, and using data to drive decisions

• Interest in emerging tools (especially AI) and a willingness to experiment with new approaches

• Comfortable operating in a fast-paced startup environment