Growth Marketing Lead

Relay Commerce is a group of talented and seasoned SaaS operators, and we’re building the best environment to grow B2B SaaS companies. We’re acquiring bootstrapped e-commerce software tools from exceptional founders with the goal of accelerating growth through investments in people, processes, and infrastructure. Relay acquires businesses directly from founders and transitions the day-to-day business management to one of Relay’s Portfolio CEOs. At Relay, we believe Customer Success is a critical function and that it is the primary driver of customer growth and product insights. 

About the Role

We are seeking a skilled Marketing Lead to join our dynamic team. As a SaaS-focused Marketing Lead, you will play a vital role in driving the strategy, planning, and execution of content for our portfolio products. This position offers a unique blend of strategic planning and hands-on execution, allowing you to shape and refine our marketing direction while ensuring we hit our goals.

Primary Responsibilities

• Paid Media Expertise: Own, manage, and optimize our paid channels: Google Ads, Facebook Ads, LinkedIn Ads, Review Sites, etc.
• Number Obsessed: Measure, report, and analyze data (as needed) from Google Ads, Google Analytics, FB Ads, and other tools.
• Cross-functional collaboration: Support SEO optimization initiatives in partnership with the product and content teams.
• Plan and execute go-to-market campaigns for new features and product initiatives as requested.
• Increasing lead generation and driving continuous improvements across the marketing funnel.
• Work alongside the Marketing Director to define strategy and any other marketing initiatives for the business.
• Represent the Relay team and maintain a positive, empathetic tone with customers.

Important Traits for Success

• User-first mindset: the Growth Manager approaches problems by first understanding the user’s needs
• Data-driven: the Growth Manager is fluent in metrics and has experience with data-driven decision making to monitor marketing performance and run product experiments
• Collaborate cross-functionally: the Growth Manager is comfortable working across internal teams (product, customer success, marketing, leadership) to effectively communicate customer needs internally and communicate product and marketing features externally
• Problem solver: the Growth Manager can approach experiments in a logical, structured way; can lead product and the Portfolio CEO when developing growth experiments
• Proactive: surfaces product suggestions, concerns, and insights
• Demonstrate Relay’s four Core Values in all professional interactions

Requirements & Preferred Qualifications

• 5+ years of experience in self-service B2B SaaS marketing.
• Proven experience growing a B2B SaaS brand across sectors such as eCommerce, Edtech, travel, marketplaces, etc.
• Demonstrated proficiency with multiple paid marketing channels – Google & Facebook Ads primarily.
• Experience with a range of B2B SaaS Marketing channels - Mainly Paid & SEO.
• Familiarity with B2B SaaS Marketing funnel metrics and strong numerical and analytical skills to measure activity and drive performance.
• Experience with Intercom, customer.io, or similar campaign management tools. 
• Experience working in North American, The UK, and European markets. 
• The ability to be comfortable making complex decisions with limited information and owning the results of these decisions.