Global Product Director, Product-Led Growth

Company Description

Welcome to the good side of tech 👋

You might have heard about us, but with a different name: DocPlanner, Doctoralia, Znanylekarz... It all started 10 years ago when we asked ourselves: is anyone in healthcare thinking about patients? We jumped in and we empowered patients by giving them access to leave and read reviews about their visit. We then provided doctors with the technology to manage bookings easily and save time, so they could devote themselves to what they always wanted: treating patients. And today is the day in which we ask you: wanna join us in the next step of the company's history: Making people longer & healthier lives? We're coupling the latest advances in AI & LLMs to the power of the network effects of our Marketplace to transform how people approach healthcare.

 Docplanner at scale

We are leaders in 13 countries so far, and more than 90 million patients trust us every month. 210,000 specialists believe in us and our product, and so do leading venture capital funds such as Point Nine Capital, Goldman Sachs Asset Management, and One Peak Partners. And yet, employing over 3.500 people all over the globe, we managed to keep the startup mindset we started with over 10 years ago.

And why should you join us?

Because it feels good to tell your family and your friends how you made the world a little bit better. You go to bed knowing that what you do matters, and that your talents align with your beliefs.

We want to make people live longer & healthier lives, and that starts with you being you. We believe that taking the diversity of human experience into account makes a better healthcare experience for all. We’re not just different: we embrace diversity. We will encourage you to come to work your whole self, and that includes not coming to the office at all if you prefer not to, as we're 100% remote-friendly.

Job Description

Docplanner serves thousands of customers, each with unique needs and aspirations. The area you will lead focuses on maximizing the reach of our offerings, ensuring they are delivered to the right customers, in the right context, with minimal effort required on their end.

Our Product-Led Growth (PLG) teams focus on building self-serve experiences that drive engagement and scalable growth. They collaborate with Marketing, Customer Success, and other Product domains to better understand our ideal customer profiles and engage them effectively, whether by increasing awareness, improving onboarding, or aligning pricing with perceived value.

PLG covers pricing, packaging, free to premium conversion, and self-serve flows, all key levers in our growth strategy.

We are looking for a Product Director, PLG to lead these efforts, build strategy for both doctors and clinics, and manage talented product teams. This remote-friendly role, based in Spain or Poland, reports to our CTPO (Chief Technology & Product Officer) and plays a critical role in scaling Docplanner’s growth through product excellence.

Your expertise in building a data-driven and business-minded product culture while delivering fast and safe iterations, knowing when to go for PoCs versus robust solutions, will be key to driving growth based on business appetite and product maturity.

What we expect from this position:

• Inspire, lead, and shape a strong PLG product vision across all relevant product teams

• Navigate a complex ecosystem where acquisition, upsell, and cross-sell strategies vary widely across customer segments (individuals, SMBs, enterprise)

• Define with PMs the strategy of each team, ensuring alignment with the overall Docplanner Tech and Product strategy

• Establish a shared vision and strong collaboration with key business stakeholders, including Sales, Operations, and Marketing

• Ensure that upcoming product needs and opportunities are aligned with your Engineering Director to develop a coherent Product and Tech strategy and roadmap

• Champion a hands-on, insight-driven approach to innovation by combining data, market listening, and direct user research

• Build a decision-making culture grounded in analysis, insight, and measurable outcomes

• Work closely with other Global Product Directors to turn objectives into clear indicators and actions, driving transparency and impact across the company

Qualifications

• Minimum 3 years of experience as a Product Director

• Ideally, experience in SaaS, e-commerce, marketplace, and pricing or packaging environments

• Proven success in fast-paced, high-growth environments with strong exposure to change management and business scaling

• A proven track record of delivering significant success, scaling, and developing high-performing digital products that impact business and delight customers, especially in packaging, monetization, product marketing, and PLG at large scale

• Deep understanding of the end-to-end product development lifecycle with experience in agile and lean software development practices

• Entrepreneurial mindset with excellent organizational, communication, and leadership skills

• Strong business acumen beyond core product management with the ability to assess product–market fit and contribute to broader company strategy

• Sharp analytical thinking and strong problem-solving skills

• Hands-on approach. At Docplanner, leadership means rolling up your sleeves and diving into the details of challenges, opportunities, and solutions

• Experience in healthcare is a plus, not a must

Additional Information

• Flexible remuneration and benefits system via Flexoh, which includes: restaurant card, transportation card, kindergarten, and training tax savings;

• Share options plan after 6 months of working with us.

True flexibility and work-life balance

• Remote or hybrid work model with our hub in Barcelona;

• Flexible working hours (fully flexible, as in most cases you only have to be on a couple of meetings weekly);

• Summer intensive schedule during July and August (work 7 hours, finish earlier);

• 23 paid holidays, with exchangeable local bank holidays;

• Additional paid holiday on your birthday or work anniversary (you choose what you want to celebrate).

Health comes first 

• Private healthcare plan with Adeslas for you and subsidized for your family (medical and dental);

• Access to hundreds of gyms for a symbolic fee in partnership for you and your family with Wellhub;

• Access to iFeel, a technological platform for mental wellness offering online psychological support and counseling. 

We promote and embrace equal opportunities in our hiring process, and also every day at work. When you apply for our roles you receive equal treatment regardless of age, disabilities, gender reassignment, marital or civil partner status, pregnancy or parental status, race, colour, nationality, ethnic or national origin, religion or belief, sex, sexual orientation or any other dimension of human difference.  If you require additional support in your recruitment process, we kindly encourage you to let us know. Behind those words you’re reading, there’s a person (hi!) who already helped a candidate by adapting the interviews, and now we’re lucky to have this person with us. So, even if you’ve never asked for it before, may this serve as a sign that, now, you can do so. We can only truly be equal if we adapt to each other.

“We believe all humans, in all their beautiful diversity, should have equal rights, dignity and respect. Period.” Mariusz Gralewski,  CEO