Field Marketing Manager
Working at The Adaptavist Group
The Adaptavist Group is a global family of companies with a common goal. We combine the best of teamwork, technology, and processes, helping all kinds of businesses be better today and tomorrow.
We are experts at delivering enterprise software, tailored solutions, and quality services across some of the world’s most trusted technology ecosystems, including Atlassian, AWS, Slack, GitLab, monday.com and Aha!
We make change happen. From anywhere.
What we offer you
We offer a very generous holiday (PTO) allowance, trusting you to take vacation time that suits your personal life, alongside flexible working hours that empower you to work when it best fits you and your team. We provide MacBooks to all employees and additional support for fully remote workers to set up their home offices.
Our exceptional Time Away Policy includes 26 weeks of fully paid leave for birthing parents, 13 weeks for non-birthing parents, and extended leave for adoption, IVF, surrogacy, elective egg freezing, and women's health needs such as menopause, menstruation, endometriosis, and PCOS.
Our trusting, flexible, remote-first way of working means that work can fit around your life, rather than your life fitting around work.
Read our full list of benefits
About the role
As a Field Marketing Manager for the DACH region, this role is critical in aligning regional marketing initiatives with the goals of the sales organisation. You'll be the key marketing partner for the regional sales team, developing and executing marketing programs that build pipeline, accelerate deals, and drive revenue.
You will be responsible for understanding the regional sales strategy, identifying opportunities to support pipeline growth, and managing marketing performance with clear attribution and influence on sales outcomes. This is a highly collaborative role that bridges strategic planning and hands-on execution.
What you'll be doing
Act as the regional marketing partner to the sales team, translating territory plans into marketing strategies that drive pipeline, support key accounts, and help progress opportunities through the funnel.
Collaborate with sales leadership to identify priorities, align marketing activity to deal stages, and accelerate late-stage deals where possible.
Plan and execute integrated, multi-channel campaigns across digital, events, ABM, and email, working closely with internal teams and suppliers to ensure successful delivery.
Localise campaigns, messaging, and content to reflect regional needs, including website updates and implementing SEO best practices aligned with global guidelines.
Lead regional partner marketing efforts by developing and executing joint go-to-market plans, co-branded content, and partner-led events.
Report on campaign performance and marketing impact, using data to inform decision-making and continuously optimise programmes.
Support sales enablement through campaign outreach, lead follow-up, and ensuring the sales team is equipped with the right tools and insights.
Build strong relationships with cross-functional teams and contribute to broader business initiatives that support growth and continuous improvement.
What we're looking for
Proven B2B field marketing leadership experience, ideally within the Tech industry, with a strong focus on multi-channel, integrated marketing and event execution.
Exceptional ability to understand and respond to the needs of a diverse range of customers and stakeholders.
Data-driven approach with strong expertise in marketing metrics, web analytics, tracking, and reporting—ensuring all marketing activities are measurable and aligned to B2B KPIs.
Experienced in managing agencies, suppliers, contractors, and direct reports, with excellent influencing skills to build positive relationships across teams.
Strong organisational and prioritisation skills, capable of leading multiple complex projects with attention to detail while thinking creatively and innovatively.
Proven track record of designing and delivering campaigns that achieve objectives on time, within budget, and to a high standard.
Solid understanding of regional demand generation strategies, including account segmentation, content localisation, and personalisation.
Analytical and problem-solving skills with a collaborative mindset.
Fluent in German and English, with excellent written and verbal communication skills.
Willingness and ability to travel as needed to support key initiatives.
A few nice to haves
Knowledge of the Atlassian partner ecosystem or similar technology partner ecosystems is a strong advantage
Experience within a fast-paced, fast-growth software/technology consulting environment
Experience with Atlassian Jira, Confluence, Trello, Slack, Hubspot and monday.com is desirable
Additional European languages are a bonus
Not ticking every box? That’s totally okay! Studies show that women and people of colour might hesitate to apply unless they meet every single requirement. At TAG, we’re dedicated to creating a diverse and welcoming team. If you’re passionate about this role and keen to learn and grow with us, we encourage you to apply, even if you don’t have everything that's listed just yet.
Drop us your application, we’d love to hear from you!
What to expect
We have published some support on Interviewing with The Adaptavist Group to try to alleviate any pre-interview anxieties, here you’ll find information to help you prepare and ace an interview at TAG.
Equal opportunities for everyone
At The Adaptavist Group, we are committed to promoting a diverse and inclusive community and believe this positively impacts both the creation of our innovative products and our delivery of bespoke solutions to our global customers and our own unique culture. We encourage all qualified applicants, regardless of age, disability, race, sexual orientation, religion or belief, sex, gender identity, pregnancy and maternity, marriage, and civil partnership status. From our family-friendly policies to our flexible work environment we offer a range of benefits and policies in order to support staff from all different backgrounds. If you have any questions, please do ask us.
We look forward to your application!
About the job
Apply for this position
Field Marketing Manager
Working at The Adaptavist Group
The Adaptavist Group is a global family of companies with a common goal. We combine the best of teamwork, technology, and processes, helping all kinds of businesses be better today and tomorrow.
We are experts at delivering enterprise software, tailored solutions, and quality services across some of the world’s most trusted technology ecosystems, including Atlassian, AWS, Slack, GitLab, monday.com and Aha!
We make change happen. From anywhere.
What we offer you
We offer a very generous holiday (PTO) allowance, trusting you to take vacation time that suits your personal life, alongside flexible working hours that empower you to work when it best fits you and your team. We provide MacBooks to all employees and additional support for fully remote workers to set up their home offices.
Our exceptional Time Away Policy includes 26 weeks of fully paid leave for birthing parents, 13 weeks for non-birthing parents, and extended leave for adoption, IVF, surrogacy, elective egg freezing, and women's health needs such as menopause, menstruation, endometriosis, and PCOS.
Our trusting, flexible, remote-first way of working means that work can fit around your life, rather than your life fitting around work.
Read our full list of benefits
About the role
As a Field Marketing Manager for the DACH region, this role is critical in aligning regional marketing initiatives with the goals of the sales organisation. You'll be the key marketing partner for the regional sales team, developing and executing marketing programs that build pipeline, accelerate deals, and drive revenue.
You will be responsible for understanding the regional sales strategy, identifying opportunities to support pipeline growth, and managing marketing performance with clear attribution and influence on sales outcomes. This is a highly collaborative role that bridges strategic planning and hands-on execution.
What you'll be doing
Act as the regional marketing partner to the sales team, translating territory plans into marketing strategies that drive pipeline, support key accounts, and help progress opportunities through the funnel.
Collaborate with sales leadership to identify priorities, align marketing activity to deal stages, and accelerate late-stage deals where possible.
Plan and execute integrated, multi-channel campaigns across digital, events, ABM, and email, working closely with internal teams and suppliers to ensure successful delivery.
Localise campaigns, messaging, and content to reflect regional needs, including website updates and implementing SEO best practices aligned with global guidelines.
Lead regional partner marketing efforts by developing and executing joint go-to-market plans, co-branded content, and partner-led events.
Report on campaign performance and marketing impact, using data to inform decision-making and continuously optimise programmes.
Support sales enablement through campaign outreach, lead follow-up, and ensuring the sales team is equipped with the right tools and insights.
Build strong relationships with cross-functional teams and contribute to broader business initiatives that support growth and continuous improvement.
What we're looking for
Proven B2B field marketing leadership experience, ideally within the Tech industry, with a strong focus on multi-channel, integrated marketing and event execution.
Exceptional ability to understand and respond to the needs of a diverse range of customers and stakeholders.
Data-driven approach with strong expertise in marketing metrics, web analytics, tracking, and reporting—ensuring all marketing activities are measurable and aligned to B2B KPIs.
Experienced in managing agencies, suppliers, contractors, and direct reports, with excellent influencing skills to build positive relationships across teams.
Strong organisational and prioritisation skills, capable of leading multiple complex projects with attention to detail while thinking creatively and innovatively.
Proven track record of designing and delivering campaigns that achieve objectives on time, within budget, and to a high standard.
Solid understanding of regional demand generation strategies, including account segmentation, content localisation, and personalisation.
Analytical and problem-solving skills with a collaborative mindset.
Fluent in German and English, with excellent written and verbal communication skills.
Willingness and ability to travel as needed to support key initiatives.
A few nice to haves
Knowledge of the Atlassian partner ecosystem or similar technology partner ecosystems is a strong advantage
Experience within a fast-paced, fast-growth software/technology consulting environment
Experience with Atlassian Jira, Confluence, Trello, Slack, Hubspot and monday.com is desirable
Additional European languages are a bonus
Not ticking every box? That’s totally okay! Studies show that women and people of colour might hesitate to apply unless they meet every single requirement. At TAG, we’re dedicated to creating a diverse and welcoming team. If you’re passionate about this role and keen to learn and grow with us, we encourage you to apply, even if you don’t have everything that's listed just yet.
Drop us your application, we’d love to hear from you!
What to expect
We have published some support on Interviewing with The Adaptavist Group to try to alleviate any pre-interview anxieties, here you’ll find information to help you prepare and ace an interview at TAG.
Equal opportunities for everyone
At The Adaptavist Group, we are committed to promoting a diverse and inclusive community and believe this positively impacts both the creation of our innovative products and our delivery of bespoke solutions to our global customers and our own unique culture. We encourage all qualified applicants, regardless of age, disability, race, sexual orientation, religion or belief, sex, gender identity, pregnancy and maternity, marriage, and civil partnership status. From our family-friendly policies to our flexible work environment we offer a range of benefits and policies in order to support staff from all different backgrounds. If you have any questions, please do ask us.
We look forward to your application!