Field Events Marketing Manager
Role Description
As the Field Events Marketing Manager, you’ll lead the strategy and execution of field events marketing programs across North America. Reporting to the Director of Virtual & Ancillary Events, you’ll be responsible for creating and implementing comprehensive event programs encompassing Dropbox-led regional events, third-party conferences, ancillary activations, and customer-driven experiences that drive awareness, deepen customer engagement, generate demand and accelerate opportunities.
This role requires a strategic mindset to design and execute events that inspire engagement and deliver measurable business impact. It’s ideal for a creative and data-driven marketing professional with expertise in event management, operational rigor, and cross-functional collaboration, who thrives on shaping programs that connect customers and drive growth.
Responsibilities
Develop and execute a comprehensive field event marketing strategy for North America that aligns with company objectives and supports acquisition, expansion, and retention goals across event types: Dropbox-led regional events, third-party, ancillary activations, and customer-focused events.
Ensure a strong customer-first orientation in event production, highlighting Dropbox’s value and building consistent, meaningful connections with audiences across segments.
Create and manage an event calendar that strategically positions Dropbox at industry conferences, trade shows, and ancillary activations throughout the year.
Partner with the Brand & Communications team to ensure event storytelling, creative assets, and experiences reinforce Dropbox’s positioning and messaging across all touch points.
Drive cross-functional collaboration with Sales, Integrated Marketing, Product Marketing, and Communications to ensure events are cohesive, compelling, and anchored in business objectives.
Bring operational rigor to planning and execution: managing vendor relationships, venue selection, contract negotiations, budget allocation, and program governance.
Establish strong interlock with Integrated Marketing to ensure consistency in market positioning, messaging, and execution across all events.
Design and implement pre-event, onsite, and post-event engagement strategies that maximize attendance, participation, and measurable customer impact.
Extend event reach through digital, social, and web channels in collaboration with cross-functional partners.
Track performance against key metrics, report on ROI, and make data-driven recommendations for future improvements.
Collaborate with creative and content teams to produce high-quality event materials, presentations, and promotional assets that align with Dropbox brand standards.
Requirements
8+ years of B2B marketing experience with a focus on event and field marketing.
Proven track record of designing, scaling, and executing event marketing programs that drive measurable business impact.
Strong understanding of B2B lead flow processes and experience working closely with marketing ops, sales ops, and direct sales teams.
Skilled in managing complex, cross-functional projects and events, with a strong focus on detail, timelines, and flawless execution.
Hands-on experience with budget management and vendor negotiations, ensuring cost efficiency and operational excellence across events of varying scale.
Data-driven approach with experience analyzing program performance and providing actionable insights.
Excellent communication, presentation, and interpersonal skills with the ability to build strong relationships across Brand, Integrated Marketing, and other cross-functional teams.
Travel approximately up to 30%
Preferred Qualifications
Experience marketing SaaS or productivity solutions, with familiarity in both sales-assisted and product-led growth models.
Hands-on experience supporting or managing event programs across virtual, hybrid, and in-person formats.
Comfortable using event management platforms and marketing automation tools to plan, execute, and measure success.
Compensation
Canada Pay Range
$104,600—$141,500 CAD
About the job
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Field Events Marketing Manager
Role Description
As the Field Events Marketing Manager, you’ll lead the strategy and execution of field events marketing programs across North America. Reporting to the Director of Virtual & Ancillary Events, you’ll be responsible for creating and implementing comprehensive event programs encompassing Dropbox-led regional events, third-party conferences, ancillary activations, and customer-driven experiences that drive awareness, deepen customer engagement, generate demand and accelerate opportunities.
This role requires a strategic mindset to design and execute events that inspire engagement and deliver measurable business impact. It’s ideal for a creative and data-driven marketing professional with expertise in event management, operational rigor, and cross-functional collaboration, who thrives on shaping programs that connect customers and drive growth.
Responsibilities
Develop and execute a comprehensive field event marketing strategy for North America that aligns with company objectives and supports acquisition, expansion, and retention goals across event types: Dropbox-led regional events, third-party, ancillary activations, and customer-focused events.
Ensure a strong customer-first orientation in event production, highlighting Dropbox’s value and building consistent, meaningful connections with audiences across segments.
Create and manage an event calendar that strategically positions Dropbox at industry conferences, trade shows, and ancillary activations throughout the year.
Partner with the Brand & Communications team to ensure event storytelling, creative assets, and experiences reinforce Dropbox’s positioning and messaging across all touch points.
Drive cross-functional collaboration with Sales, Integrated Marketing, Product Marketing, and Communications to ensure events are cohesive, compelling, and anchored in business objectives.
Bring operational rigor to planning and execution: managing vendor relationships, venue selection, contract negotiations, budget allocation, and program governance.
Establish strong interlock with Integrated Marketing to ensure consistency in market positioning, messaging, and execution across all events.
Design and implement pre-event, onsite, and post-event engagement strategies that maximize attendance, participation, and measurable customer impact.
Extend event reach through digital, social, and web channels in collaboration with cross-functional partners.
Track performance against key metrics, report on ROI, and make data-driven recommendations for future improvements.
Collaborate with creative and content teams to produce high-quality event materials, presentations, and promotional assets that align with Dropbox brand standards.
Requirements
8+ years of B2B marketing experience with a focus on event and field marketing.
Proven track record of designing, scaling, and executing event marketing programs that drive measurable business impact.
Strong understanding of B2B lead flow processes and experience working closely with marketing ops, sales ops, and direct sales teams.
Skilled in managing complex, cross-functional projects and events, with a strong focus on detail, timelines, and flawless execution.
Hands-on experience with budget management and vendor negotiations, ensuring cost efficiency and operational excellence across events of varying scale.
Data-driven approach with experience analyzing program performance and providing actionable insights.
Excellent communication, presentation, and interpersonal skills with the ability to build strong relationships across Brand, Integrated Marketing, and other cross-functional teams.
Travel approximately up to 30%
Preferred Qualifications
Experience marketing SaaS or productivity solutions, with familiarity in both sales-assisted and product-led growth models.
Hands-on experience supporting or managing event programs across virtual, hybrid, and in-person formats.
Comfortable using event management platforms and marketing automation tools to plan, execute, and measure success.
Compensation
Canada Pay Range
$104,600—$141,500 CAD