Event Marketing Partner

Role Description

At Dropbox, Virtual First empowers us to live our company mission of designing a more enlightened way of working. Though remote work is the primary experience for our employees, we recognize that in-person connection is vital to a thriving workforce.  That’s why we encourage teams to come together regularly in-person.

As an Internal Events Lead, you’ll play an important role in curating those internal experiences that foster community, reinforce Dropbox’s values, and align with strategic business moments. This role will help reimagine the experience our employees have at our in-person events, evolving legacy programs and traditions and creating new ones to shape our culture — all while keeping Dropbox’s brand promise to design a more enlightened way of working top of mind. You’ll sit in an org of event experts but serve the single-driver for internal events, partnering most closely with our Internal Communication and Culture team, along with our Virtual First and Design teams and the EAs and Chiefs of Staff to our executives. The events you’ll create will span from bringing our top 100 leaders at the company together to Hack Week to employee celebrations with executives during their travels. You’ll gain high visibility with executive stakeholders and make an outsized impact on our company culture. 

The ideal candidate will be able to use existing resources with an opportunity to expand and scale programs by tying events experiences to tangible business outcomes (ex. employee sentiment, leadership engagement, etc.). In Dropbox’s Virtual First working model, in-person experiences need to offer a consistent vision of our culture and brand, and an even more unique and creative way of bringing Dropbox to life. 

Responsibilities

• Curate inspired, world-class events that surprise and delight our employees

• Define an overarching and consistent creative strategy for how we approach internal events, new event formats or engagement ideas, and expected ROI

• Refresh and create processes and approaches that scale across the business

• Lead end-to-end planning and execution of employee events, including coordination with vendors, facilities, and agency teams

• Maintain and manage event calendars, timelines, budgets, sentiment trackers, and measurable outcomes in coordination with senior leaders

• Manage strong partnership with internal communications and employee experience teams to ensure event strategy, messaging, and branding aligns with company goals

• Serve as a trusted partner to cross-functional partners and agencies — working with their teams to reimagine and up-level Dropbox experiences

• Analyze feedback and metrics post-event to improve future experiences

• Key teams you’ll partner with:Internal Communication and Culture, Employee Experience, Office of the CEO Team, Offsite Planning Team, and Workplace Team

Requirements

• 8+ years of experience managing events or similar functions

• In-depth and hands-on experience in events services, hospitality, client service, or consulting

• Creative thinker with the ability to conceptualize unique event themes, experiences, and activations that resonate with target audiences and reinforce the brand's messaging

• Several years of experience in event planning and strategy, preferably in the technology industry

• Proven track record of successfully planning and executing large-scale events, such as conferences, product launches, trade shows, and customer events

• Demonstrated ability to partner a team of event planners, coordinators, and agencies

• Strong project management skills and attention to detail, including the ability to prioritize tasks and meet deadlines

• Excellent written and verbal communication skills, with the ability to effectively communicate with internal teams, external vendors, and stakeholders at all levels

• Proficiency in budget development, forecasting, and management to ensure events are executed within allocated financial resources

• Experience in evaluating ROI and effectiveness of events to optimize future budget allocations

• Ability to thrive in a fast-paced and dynamic environment, with the flexibility to adjust event plans and strategies in response to changing market dynamics or internal strategy

• Travel approximately up to 30%

Preferred Qualifications

• Experience with distributed and hybrid teams

• Familiarity with tech industry culture and cadence

• Creative background in design, branding, or storytelling

• Past success working with senior leadership

Compensation

Canada Pay Range

$109,700—$148,400 CAD