Event Marketing Manager

Event Marketing Manager (Remote) Company Overview eDynamic Learning is celebrating 16 years of serving educators. Founded by a classroom teacher, we're on a mission to empower educators with accessible and equitable resources, guiding students on their journey to life after graduation. We are dedicated to supporting both teachers and programs that facilitate student exploration of interests, career options, and skill acquisition through Career and Technical Education (CTE). We prioritize quality and the development of vital life readiness skills, including interpersonal communication and financial literacy. Our commitment to fostering exploration starts early, with resources tailored to middle school students. Our rich courseware catalog and Learning Blade resource have a proven track record of expanding STEM, computer science, and career interest and awareness. As the largest publisher of CTE and elective digital curriculum in North America, we offer a vast catalog of over 250 courses spanning grades 6-12. Our CTE pathway curriculum aligns to 14 career clusters, preparing students for nearly 100 industry certifications. To help bring our curriculum to learners, we provide professional development as well as virtual instructional services, supported by certified teachers, that facilitate personalized learning. eDynamic Learning doesn't stop at coursework alone. We are passionate about helping students grow their skills through experiential learning through our Knowledge Matters virtual simulation instructional materials and projects. Our simulations are true hands-on learning in a virtual environment. We take pride in the fact that our solutions and services are designed to empower educators and students alike, enabling them to take a transformative journey of exploration, engage in learning, and participate in real-world experiences. Role Overview We are seeking a dynamic, high-performing event marketing professional to help position our solutions and drive growth in the marketplace. The Event Marketing Manager will work cross-functionally and lead the strategic planning, execution, and logistics of all conferences, trade shows, and customer events to elevate brand presence, generate leads, and support revenue growth. This is a fully remote, individual contributor role that requires you to be hands-on: writing, communication, project management, logistics, and tactical execution. In this role, this person will serve as the central point of contact for all event-related activities and will work closely with our Sales, Product, and Marketing Leadership to drive market awareness and revenue growth. The ideal candidate is an experienced event manager, has excellent communication skills and the ability to manage multiple events at any given time. The ideal candidate is a natural problem solver, thrives under pressure, and is passionate about education and preparing students for life after graduation through purpose-driven learning. This person is driven by creating experiences that strengthen the visibility of our solutions in schools across the country and support our sales team in achieving their goals. If you are an event marketer looking to join a passionate and growing company, this is the role for you! Responsibilities

• Strategic Planning & Execution

  • Own the processes and procedures and work cross-functionally with fellow marketers, sales, account management, SMEs, product, etc., to execute and to drive revenue generation

  • Work with the VP of Marketing and the Marketing Director to develop and own the overall event strategy aligned with company goals

  • Create annual and quarterly conference calendars in coordination with marketing, sales, and account management teams

  • Identify key industry events, sponsorship opportunities, attendance lists, and speaking opportunities for each conference or event

  • Define event goals and success metrics for each event (e.g., lead generation, brand awareness, customer engagement)

  • Lead end-to-end planning for all conferences and eventsincluding national trade shows, regional conferences, and customer events

• Marketing Communication

  • Manage social media posts for all conferences and events, including writing, posting, monitoring, and responding

  • Create pre-conference and post-conference communications (email, social media, etc) and communicate with the BDR team on all conference communications

  • Collaborate with the Marketing Director on any conference or event-specific marketing collateral

• Pre-Event Planning & Coordination

  • Own the onsite brand presence to ensure a consistent and engaging experience, including booth design, layout, print, and digital collateral development, booth assets, giveaways, and signage production

  • Coordinate with sales and field teams to ensure proper staffing, training, and alignment on messaging

  • Manage event registrations, sponsorship packages, and deadlines with conference organizers

• Logistics Management

  • Handle all shipping and receiving of conference materials, ensuring timely delivery and return of items

  • Maintain inventory of event assets (booths, banners, tablecloths, promo materials) at our warehouse

  • Troubleshoot logistics issues proactively, including venue restrictions, freight delays, and lost shipments, sometimes during off-hours and on weekends

  • Create and maintain detailed event timelines, checklists, and run-of-show documents

• Cross-Functional Collaboration

  • Serve as the primary point of contact for internal stakeholders (marketing, sales, product, leadership) for all event-related needs

  • Lead pre-show and post-show meetings to ensure alignment, execution, and continuous improvement

  • Manage communication with third-party vendors, printers, and shipping providers

  • Ensure sales have the tools, materials, and messaging needed for success

• Lead Management & Post-Event Reporting

  • Coordinate lead capture processes, ensure reps understand tracking systems, and monitor lead quality. Ensure all event leads are input into our lead system and create a process for the sales team to record ROI for every event

  • Deliver post-event analysis every quarter to the Marketing Director, VP of Marketing, and Regional VP of Sales, including successes, challenges, and recommendations for future events

  • Maintain event recaps, reports, and feedback documentation for ongoing optimization

• Budgeting & Resource Management

  • Own the event marketing budget and manage all associated expenses tracking spend for promotional items, print spending, and overall conference spending

  • Evaluate and negotiate contracts with vendors, venues, and conference organizers

• Brand Stewardship

  • Working with the Marketing Director to ensure all event messaging and materials align with brand voice, visual identity, and strategic priorities

  • Act as a brand ambassador when attending events, modeling professionalism and consistency in presentation

  • Be a collaborative part of the marketing team, engaging in responsibilities as needed

Qualifications

• Must have 5+ years of event management experience

• K12 education industry, EdTech, or a similar background is desirable

• Experience managing multiple events simultaneously with competing deadlines

• Strong communication skills, especially in a remote work environment

• Effective interpersonal skills to collaborate and work cross-functionally

• B.A. or B.S. Degree

• High degree of personal and professional integrity

• Experience working with remote teams or field staff across time zones.

• Demonstrated ability to remain calm and solution-oriented under pressure or during on-site challenges

• Must have a growth mindset and desire to learn and grow

Skills

• Excellent written and verbal communication

• Research and knowledge acquisition

• Determination and persistence in pursuit of goals

• Proficiency with Microsoft Office and social media platforms is required

• Proficiency in budget management

• Experience working within Salesforce is highly desirable

• Experience working within Asana or other project management platforms

• Strong organizational skills with the ability to work independently

• Strong analytical skills for interpreting event performance data and making data-informed decisions

• Collaboration and relationship building

• Persuasion and objection handling

Salary Range: $60,000 - $70,000 DOE + Benefits