Email Marketing Manager
Figma’s Global Marketing team is looking for an experienced and proactive Email Marketer to help us scale personalized communications across our user base. This person will work on the execution of demand generation email campaigns, field one-off company-wide email requests, and collaborate closely with cross-functional teams to improve emails impact across the entire customer lifecycle. As a key member of the Marketing Operations team, you’ll play a critical role in driving email strategy, segmentation, experimentation, and execution—helping users get the most out of Figma.
This is a high-impact opportunity to take ownership of Figma’s engagement emails and work in a collaborative, fast-paced environment with teammates across Lifecycle, Demand Generation, Product Marketing, Community, Research, Product Growth, and Data Science. This is a full time role that can be held from one of our US hubs or remotely in the United States.
What you’ll do at Figma:
Own and execute one-off user engagement emails including newsletters, feature updates, event communications, and surveys—handling requests end-to-end from intake through QA and send.
Analyze and audit current lifecycle campaigns to identify gaps and areas for improvement. Propose new segments, triggers, and content strategies to increase engagement and activation.
Build and QA emails using HTML and CSS in Parcel, and manage campaign setup and sends through Customer.io.
Personalize emails with customer data using liquid syntax.
Collaborate with lifecycle and data science teams to run rapid multivariate tests and campaigns that drive product adoption, monetization, expansion and retention.
Help manage the centralized email intake process and weekly deployment calendar to ensure cross-functional alignment and visibility.
Work closely with the broader Marketing Operations team to evolve our templates, email QA processes, and campaign performance reporting.
We'd love to hear from you if you have:
3+ years of hands-on experience in email and lifecycle marketing at a B2B SaaS or product-led company.
Experience in HTML and CSS for email, with strong attention to email QA and rendering across devices.
Proficiency with email tools like Parcel.io, Customer.io, Litmus, and marketing automation platforms.
Demonstrated understanding of email marketing best practices, including segmentation, personalization, accessibility, and compliance.
Project management skills—you’re comfortable juggling multiple requests and deadlines across a wide range of teams.
Experience partnering with XFN teams including Product Marketing, Demand Gen, and Data Science.
Strong verbal and written communication skills, and the ability to explain technical work to non-technical teammates.
While not required, it’s an added plus if you also have:
Experience working with international or regional marketing teams on localization and global send strategies.
Familiarity with customer data platforms and integrating behavioral data into email campaigns.
Experience running lifecycle audits and developing nurture programs from scratch.
A strong experimentation mindset and ability to interpret test results into strategic recommendations.
Knowledge of data visualization tools or basic SQL a plus, but not required.
At Figma, one of our values is Grow as you go. We believe in hiring smart, curious people who are excited to learn and develop their skills. If you’re excited about this role but your past experience doesn’t align perfectly with the points outlined in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.
Pay Transparency Disclosure
If based in Figma’s San Francisco or New York hub offices, this role has the annual base salary range stated below.
Job level and actual compensation will be decided based on factors including, but not limited to, individual qualifications objectively assessed during the interview process (including skills and prior relevant experience, potential impact, and scope of role), market demands, and specific work location. The listed range is a guideline, and the range for this role may be modified. For roles that are available to be filled remotely, the pay range is localized according to employee work location by a factor of between 80% and 100% of range. Please discuss your specific work location with your recruiter for more information.
Figma offers equity to employees, as well a competitive package of additional benefits, including health, dental & vision, retirement with company contribution, parental leave & reproductive or family planning support, mental health & wellness benefits, generous PTO, company recharge days, a learning & development stipend, a work from home stipend, and cell phone reimbursement. Figma also offers sales incentive pay for most sales roles and an annual bonus plan for eligible non-sales roles. Figma’s compensation and benefits are subject to change and may be modified in the future.
Annual Base Salary Range (SF/NY Hub):
$102,000—$238,000 USD
About the job
Apply for this position
Email Marketing Manager
Figma’s Global Marketing team is looking for an experienced and proactive Email Marketer to help us scale personalized communications across our user base. This person will work on the execution of demand generation email campaigns, field one-off company-wide email requests, and collaborate closely with cross-functional teams to improve emails impact across the entire customer lifecycle. As a key member of the Marketing Operations team, you’ll play a critical role in driving email strategy, segmentation, experimentation, and execution—helping users get the most out of Figma.
This is a high-impact opportunity to take ownership of Figma’s engagement emails and work in a collaborative, fast-paced environment with teammates across Lifecycle, Demand Generation, Product Marketing, Community, Research, Product Growth, and Data Science. This is a full time role that can be held from one of our US hubs or remotely in the United States.
What you’ll do at Figma:
Own and execute one-off user engagement emails including newsletters, feature updates, event communications, and surveys—handling requests end-to-end from intake through QA and send.
Analyze and audit current lifecycle campaigns to identify gaps and areas for improvement. Propose new segments, triggers, and content strategies to increase engagement and activation.
Build and QA emails using HTML and CSS in Parcel, and manage campaign setup and sends through Customer.io.
Personalize emails with customer data using liquid syntax.
Collaborate with lifecycle and data science teams to run rapid multivariate tests and campaigns that drive product adoption, monetization, expansion and retention.
Help manage the centralized email intake process and weekly deployment calendar to ensure cross-functional alignment and visibility.
Work closely with the broader Marketing Operations team to evolve our templates, email QA processes, and campaign performance reporting.
We'd love to hear from you if you have:
3+ years of hands-on experience in email and lifecycle marketing at a B2B SaaS or product-led company.
Experience in HTML and CSS for email, with strong attention to email QA and rendering across devices.
Proficiency with email tools like Parcel.io, Customer.io, Litmus, and marketing automation platforms.
Demonstrated understanding of email marketing best practices, including segmentation, personalization, accessibility, and compliance.
Project management skills—you’re comfortable juggling multiple requests and deadlines across a wide range of teams.
Experience partnering with XFN teams including Product Marketing, Demand Gen, and Data Science.
Strong verbal and written communication skills, and the ability to explain technical work to non-technical teammates.
While not required, it’s an added plus if you also have:
Experience working with international or regional marketing teams on localization and global send strategies.
Familiarity with customer data platforms and integrating behavioral data into email campaigns.
Experience running lifecycle audits and developing nurture programs from scratch.
A strong experimentation mindset and ability to interpret test results into strategic recommendations.
Knowledge of data visualization tools or basic SQL a plus, but not required.
At Figma, one of our values is Grow as you go. We believe in hiring smart, curious people who are excited to learn and develop their skills. If you’re excited about this role but your past experience doesn’t align perfectly with the points outlined in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.
Pay Transparency Disclosure
If based in Figma’s San Francisco or New York hub offices, this role has the annual base salary range stated below.
Job level and actual compensation will be decided based on factors including, but not limited to, individual qualifications objectively assessed during the interview process (including skills and prior relevant experience, potential impact, and scope of role), market demands, and specific work location. The listed range is a guideline, and the range for this role may be modified. For roles that are available to be filled remotely, the pay range is localized according to employee work location by a factor of between 80% and 100% of range. Please discuss your specific work location with your recruiter for more information.
Figma offers equity to employees, as well a competitive package of additional benefits, including health, dental & vision, retirement with company contribution, parental leave & reproductive or family planning support, mental health & wellness benefits, generous PTO, company recharge days, a learning & development stipend, a work from home stipend, and cell phone reimbursement. Figma also offers sales incentive pay for most sales roles and an annual bonus plan for eligible non-sales roles. Figma’s compensation and benefits are subject to change and may be modified in the future.
Annual Base Salary Range (SF/NY Hub):
$102,000—$238,000 USD