Ecommerce Marketing Manager
About Cheeky
Cheeky is an all-natural hygiene brand designed for people who spend a bit too much time online. Instead of leaning into macho aesthetics or faux-luxury, we make high-quality products that are genuinely fun to use. Our flagship product is a deeply moisturizing bar soap packed with ingredients like shea butter and jojoba oil. Each bar features an unmistakable fragrance and cheeky internet-inspired names like Pulp Francis and Touch Grass.
Launched in November, Cheeky is growing very quickly. We're partnering with some of the largest creators on Twitch and YouTube as well as top anime studios and game developers to expand our product line. We're expanding our team to support our momentum.
The Role Location: Remote (or Hybrid if willing to relocate to Tampa FL) We're looking for an Ecommerce Marketing Manager to own our customer lifecycle and retention marketing while supporting our multi-channel growth strategy. This is a hands-on role where you'll have direct impact on revenue and customer lifetime value. As our first dedicated marketing hire (alongside our Partnerships Manager), you'll work directly with the CEO and have the opportunity to shape our marketing strategy as we scale from our current size to 2x+ over the next 6-12 months. Primary Responsibilities (40-50% of role) Own Customer Lifecycle Marketing
Take over and optimize our email marketing program (currently managed by external agency)
Launch and manage SMS marketing campaigns from scratch
Design and implement automated flows to increase repeat purchases and customer lifetime value
Analyze customer data to identify retention opportunities and optimize the customer journey
Develop strategies to increase repeat purchase rates and average order value
Secondary Responsibilities (30-40% of role) Support Multi-Channel Growth
Collaborate on paid media strategy and optimization (Facebook ads, etc.)
Manage organic social media content calendar and posting schedule
Support partnership campaign execution and performance tracking
Assist with campaign planning and execution across all marketing channels
Growth Opportunity (10-20% of role) As Cheeky scales, this role will evolve into broader marketing leadership responsibilities. You'll have the opportunity to build and lead a marketing team while continuing to drive strategic growth initiatives.
What You'll Bring
Core Requirements:
2-4 years of email marketing experience for an ecommerce brand
Experience with ecommerce email platforms like Klaviyo
Strong analytical skills and comfort with marketing metrics/KPIs
Experience with customer segmentation and lifecycle marketing
Understanding of ecommerce customer behavior and purchase patterns
We're a very digitally native brand so to be the right fit, being familiar with gaming/anime/youtube/twitch culture is important. Someone that's never spent time engaging with any of those spaces probably wouldn't have a good understanding of our customers.
Bonus Points:
SMS marketing experience
Paid media experience (Facebook/Meta, Google Ads)
Social media content creation and management
Experience with selling consumable products
Experience working in the personal care / hygiene space
Personal Qualities:
High Agency (the ability to take initiative and create change in your environment rather than simply reacting to circumstances or waiting for others to act)
Strategic thinker who can execute tactically
Data-driven decision maker
Comfortable in a fast-paced, growing startup environment
Eager to learn and take on new challenges
Strong communication and collaboration skills
What We Offer
Competitive salary and bonus opportunities
Opportunity to shape marketing strategy at a fast-growing company
Direct access to leadership and high-impact projects
Growth path to senior marketingrole
Remote-friendly, flexible, and funculture
20 days PTO + Most Bank Holidays
100% coverage formedical/dental/vision
About the job
Apply for this position
Ecommerce Marketing Manager
About Cheeky
Cheeky is an all-natural hygiene brand designed for people who spend a bit too much time online. Instead of leaning into macho aesthetics or faux-luxury, we make high-quality products that are genuinely fun to use. Our flagship product is a deeply moisturizing bar soap packed with ingredients like shea butter and jojoba oil. Each bar features an unmistakable fragrance and cheeky internet-inspired names like Pulp Francis and Touch Grass.
Launched in November, Cheeky is growing very quickly. We're partnering with some of the largest creators on Twitch and YouTube as well as top anime studios and game developers to expand our product line. We're expanding our team to support our momentum.
The Role Location: Remote (or Hybrid if willing to relocate to Tampa FL) We're looking for an Ecommerce Marketing Manager to own our customer lifecycle and retention marketing while supporting our multi-channel growth strategy. This is a hands-on role where you'll have direct impact on revenue and customer lifetime value. As our first dedicated marketing hire (alongside our Partnerships Manager), you'll work directly with the CEO and have the opportunity to shape our marketing strategy as we scale from our current size to 2x+ over the next 6-12 months. Primary Responsibilities (40-50% of role) Own Customer Lifecycle Marketing
Take over and optimize our email marketing program (currently managed by external agency)
Launch and manage SMS marketing campaigns from scratch
Design and implement automated flows to increase repeat purchases and customer lifetime value
Analyze customer data to identify retention opportunities and optimize the customer journey
Develop strategies to increase repeat purchase rates and average order value
Secondary Responsibilities (30-40% of role) Support Multi-Channel Growth
Collaborate on paid media strategy and optimization (Facebook ads, etc.)
Manage organic social media content calendar and posting schedule
Support partnership campaign execution and performance tracking
Assist with campaign planning and execution across all marketing channels
Growth Opportunity (10-20% of role) As Cheeky scales, this role will evolve into broader marketing leadership responsibilities. You'll have the opportunity to build and lead a marketing team while continuing to drive strategic growth initiatives.
What You'll Bring
Core Requirements:
2-4 years of email marketing experience for an ecommerce brand
Experience with ecommerce email platforms like Klaviyo
Strong analytical skills and comfort with marketing metrics/KPIs
Experience with customer segmentation and lifecycle marketing
Understanding of ecommerce customer behavior and purchase patterns
We're a very digitally native brand so to be the right fit, being familiar with gaming/anime/youtube/twitch culture is important. Someone that's never spent time engaging with any of those spaces probably wouldn't have a good understanding of our customers.
Bonus Points:
SMS marketing experience
Paid media experience (Facebook/Meta, Google Ads)
Social media content creation and management
Experience with selling consumable products
Experience working in the personal care / hygiene space
Personal Qualities:
High Agency (the ability to take initiative and create change in your environment rather than simply reacting to circumstances or waiting for others to act)
Strategic thinker who can execute tactically
Data-driven decision maker
Comfortable in a fast-paced, growing startup environment
Eager to learn and take on new challenges
Strong communication and collaboration skills
What We Offer
Competitive salary and bonus opportunities
Opportunity to shape marketing strategy at a fast-growing company
Direct access to leadership and high-impact projects
Growth path to senior marketingrole
Remote-friendly, flexible, and funculture
20 days PTO + Most Bank Holidays
100% coverage formedical/dental/vision