Director of Brand Marketing - Men's
To see similar active jobs please follow this link: Remote Marketing jobs
About You:
The Director Brand Marketing, Nutrafol Men is the strategic, creative, storyteller that will drive Nutrafol Men’s brand strategy, campaign and content. They are responsible for developing and executing on the Nutrafol Men’s brand narrative across building a strong emotional connection, product routine and cultural relevance with our customers. As a brand leader, doer and activator of a DTC brand you will work cross functionally to develop and execute a range of projects from 360 campaigns, strategic initiatives, social narrative and more.
You have a creative mind that can craft brand stories that resonate with consumers, and initiatives that impact consumer perceptions. Responsibilities include identifying consumer insights, strategic planning, ideating collaboratively with creative and overseeing projects through to completion. Should be a strategic thinker with a knack for uncovering consumer needs that inform strategy business and product growth. The Director Brand Marketing, Nutrafol Men’s reports to the VP, Brand Marketing and is highly collaborative with the in-house teams creative, growth, retention, PR, partnerships and brand product marketing teams.
Responsibilities:
Develop holistic brand experiences based on extensive research, experience, competitor and brand knowledge
Have deepest understanding of consumer needs through extensive primary and secondary research
Create competitive reviews and situational analyses
Staying up-to-date on consumer research and market trends
Identify audience and category insights, challenges and opportunities
Develop brand architecture, positioning and strategy leading annual and quarterly brand plan
Craft a cohesive strategy including compelling brand stories and narratives
Brief and collaborate with creative teams
Leading ideation and brainstorming sessions
Lead day-to-day management of key brand initiatives to drive awareness and engagement
Oversee and manage the Men’s brand team - strategic collaboration with social, PR, partnerships and community team
Set brand strategy and direction for partnerships and collaborations
Ability to manage multiple projects simultaneously leading cross functional stakeholders
Monitor results, provide strategic recommendation and roadmaps for improvement
Assist in creating and managing brand marketing budget
Champion the brand and customer at all times
Create strong relationships and build trust with cross-functional teams and leadership
Work with external vendors and freelancers to execute as needed
Requirements:
8-12 years of marketing, brand management or similar experience in a fast growing brand; wellness experience preferred and DTC experience is required
5+ years of team management experience
Proven track record creating and executing innovative and disruptive integrated brand strategies and campaigns (across digital, social, CRM, OOH, direct response, etc.) for a DTC brand with supporting distribution channels
Demonstrated experience within high-growth, fast-moving start-up environments, particularly with DTC branded service model
Experience working with male-focused direct-to-consumer brands
Experience managing in-house teams and agency relationships
Strong strategic and analytical thinker with experience in customer segmentation and quantitative and qualitative customer insights to create
Proven track record for developing holistic brand-first marketing strategies
Love of all things brand and high attention to detail
Exceptional communication skills, both verbal and written
Strong sense of ownership, urgency, and drive
Positive attitude and ability to manage change, thrive in a fast-paced environment, work through ambiguity, and prioritize projects based on business needs
Nutrafol takes into consideration a wide range of factors in final compensation decisions, including but not limited to: skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs. The listed range is applicable only to the annual base salary and does not include additional perks, benefits, or applicable bonus eligibility comprising the total compensation package.
Salary Range:
$160,000—$175,000 USD
About the job
Director of Brand Marketing - Men's
To see similar active jobs please follow this link: Remote Marketing jobs
About You:
The Director Brand Marketing, Nutrafol Men is the strategic, creative, storyteller that will drive Nutrafol Men’s brand strategy, campaign and content. They are responsible for developing and executing on the Nutrafol Men’s brand narrative across building a strong emotional connection, product routine and cultural relevance with our customers. As a brand leader, doer and activator of a DTC brand you will work cross functionally to develop and execute a range of projects from 360 campaigns, strategic initiatives, social narrative and more.
You have a creative mind that can craft brand stories that resonate with consumers, and initiatives that impact consumer perceptions. Responsibilities include identifying consumer insights, strategic planning, ideating collaboratively with creative and overseeing projects through to completion. Should be a strategic thinker with a knack for uncovering consumer needs that inform strategy business and product growth. The Director Brand Marketing, Nutrafol Men’s reports to the VP, Brand Marketing and is highly collaborative with the in-house teams creative, growth, retention, PR, partnerships and brand product marketing teams.
Responsibilities:
Develop holistic brand experiences based on extensive research, experience, competitor and brand knowledge
Have deepest understanding of consumer needs through extensive primary and secondary research
Create competitive reviews and situational analyses
Staying up-to-date on consumer research and market trends
Identify audience and category insights, challenges and opportunities
Develop brand architecture, positioning and strategy leading annual and quarterly brand plan
Craft a cohesive strategy including compelling brand stories and narratives
Brief and collaborate with creative teams
Leading ideation and brainstorming sessions
Lead day-to-day management of key brand initiatives to drive awareness and engagement
Oversee and manage the Men’s brand team - strategic collaboration with social, PR, partnerships and community team
Set brand strategy and direction for partnerships and collaborations
Ability to manage multiple projects simultaneously leading cross functional stakeholders
Monitor results, provide strategic recommendation and roadmaps for improvement
Assist in creating and managing brand marketing budget
Champion the brand and customer at all times
Create strong relationships and build trust with cross-functional teams and leadership
Work with external vendors and freelancers to execute as needed
Requirements:
8-12 years of marketing, brand management or similar experience in a fast growing brand; wellness experience preferred and DTC experience is required
5+ years of team management experience
Proven track record creating and executing innovative and disruptive integrated brand strategies and campaigns (across digital, social, CRM, OOH, direct response, etc.) for a DTC brand with supporting distribution channels
Demonstrated experience within high-growth, fast-moving start-up environments, particularly with DTC branded service model
Experience working with male-focused direct-to-consumer brands
Experience managing in-house teams and agency relationships
Strong strategic and analytical thinker with experience in customer segmentation and quantitative and qualitative customer insights to create
Proven track record for developing holistic brand-first marketing strategies
Love of all things brand and high attention to detail
Exceptional communication skills, both verbal and written
Strong sense of ownership, urgency, and drive
Positive attitude and ability to manage change, thrive in a fast-paced environment, work through ambiguity, and prioritize projects based on business needs
Nutrafol takes into consideration a wide range of factors in final compensation decisions, including but not limited to: skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs. The listed range is applicable only to the annual base salary and does not include additional perks, benefits, or applicable bonus eligibility comprising the total compensation package.
Salary Range:
$160,000—$175,000 USD