Director - Marketing Operations
Join a Global Team Making a Lasting Impact with Lumivero
Are you ready to be part of a team that’s changing the world? At Lumivero, we develop powerful data-intelligence software that empowers users to answer their most pressing questions. Our trusted research, decision-making, and organizational tools help academic and corporate professionals create impactful insights from their most complex data – enabling them to work more efficiently and make informed, confident decisions.
About the Role:
Lumivero seeks a strategic Director of Marketing Operations to optimize our global marketing technology infrastructure, data-driven processes, and cross-functional alignment. This role combines technical mastery of marketing systems with leadership in data operations, customer journey, lifecycle management, and analytics to support our mission of transforming complex data into actionable insights. As the technological backbone of our marketing organization, you will ensure seamless integration between our MarTech stack and our GTM strategies.
Key Responsibilities
Marketing technology architecture & systems
Own the end-to-end marketing technology stack, including multiple instances of marketing automation platforms such as Marketo, Salesforce, and related CRM and analytics tools.
Architect integrations between marketing automation systems and demand generation platforms to enable insights-driven campaign execution and seamless data flow. Lead audits of all platform instances to eliminate redundancy, ensure data consistency, and enhance capabilities.
Oversee the administration, governance, and optimization of these platforms to support both centralized and localized marketing efforts, ensuring scalability, security, and best-in-class performance across all business channels and segments
Act as the Marketing lead and primary point of contact for systems projects, migrations, and integrations
Data operations, analytics, and reporting infrastructure
Implement automated data cleansing workflows to ensure high standards of data quality and accuracy, minimizing errors, inconsistencies, and duplicates across all records. Regularly validate and audit data to maintain integrity and reliability, supporting precise segmentation and effective campaign execution
Oversee the development and maintenance of analytics and reporting infrastructure, including the creation of dynamic dashboards and comprehensive reports that measure campaign performance, track key marketing metrics, and provide actionable insights to stakeholders
Ensure that analytics tools and processes support both real-time and historical analysis, enabling data-driven decision-making and continuous optimization of marketing efforts.
Lead lifecycle management and optimization
Oversee the end-to-end lead lifecycle process, including lead scoring optimization and real-time lead routing using dynamic assignment rules based on geography, industry, account ownership, and engagement level.
Set and monitor service level agreements (SLAs) to ensure timely follow-up and maximize conversion potential, while continuously analyzing routing outcomes to optimize efficiency and effectiveness
Collaborate with analytics teams to track, report, and analyze lead flow, conversion rates, and pipeline contribution, using these insights to inform ongoing improvements to lead management processes and overall marketing performance
Customer journey architecture and management
Map and analyze multi-year customer journeys by identifying and documenting all key touchpoints, milestones, and interactions across the entire lifecycle—from initial engagement through onboarding, renewal, and advocacy
Build, maintain, and continuously update dynamic customer and prospect lists using real-time segmentation criteria such as demographics, behaviors, engagement levels, and purchase history that can be leveraged across the marketing team.
Regularly analyze data to identify opportunities for improved engagement, conversion, retention, and upsell at every phase of the customer journey. Collaborate with cross-functional teams to translate these insights into actionable strategies—such as content personalization, channel optimization, and campaign timing—that enhance marketing effectiveness for each customer segment.
Continuously monitor and report on the performance of customer cohorts and journey stages, using analytics to uncover friction points and inform ongoing optimization efforts. Proactively recommend customer experience, ensuring that strategies remain aligned with evolving customer needs and business objectives throughout the entire lifecycle.
Required Skills and Experience
7–10+ years in Marketing Ops, RevOps, or GTM Strategy roles in B2B SaaS.
Proven success leading cross-functional initiatives across marketing and sales.
Deep understanding of lead flow, demand generation, and SDR processes.
Strong experience with Salesforce, Marketo, and related GTM tools.
Strategic thinker who can operate at both detailed and executive levels.
Experience leading experimental or automation-focused projects.
Skilled communicator with a track record of influence across GTM leadership.
Comfort operating in a fast-paced, matrixed environment with global reach.
Good attitude and a positive mindset – must be awesome to apply.
Benefits
Annual base salary is up to $150,000 depending on qualifications.
An annual performance-based bonus to recognize personal excellence.
Annual tech stipend to get what you need to do your best work.
Flexible remote first work environment and a diverse, global team.
Opportunities for career advancement as Lumivero grows.
$150,000 - $150,000 a year
Help Transform Our World with Powerful Insights – Join Our Team!
At Lumivero, we believe in the power of research and informed problem-solving. Our data-intelligence software helps professionals in academia and business collect, organize, and analyze structured and unstructured data to identify risks, opportunities, themes, and patterns. Lumivero empowers them to do it all smarter, better, and faster!
Our diverse, global team is made up of experts in their fields and dedicated professionals building best-in-field software. We’re passionate about the customers we serve, the products we create, and the problems we solve.
Lumivero is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, disability, sex, sexual orientation, gender identity, or national origin. Nothing in this job posting should be construed as an offer or guarantee of employment.
Lumivero is an E-Verify Employer. You can review the E-Verify Poster. Lumivero is committed to supporting individuals requiring accommodation in the application process.
About the job
Apply for this position
Director - Marketing Operations
Join a Global Team Making a Lasting Impact with Lumivero
Are you ready to be part of a team that’s changing the world? At Lumivero, we develop powerful data-intelligence software that empowers users to answer their most pressing questions. Our trusted research, decision-making, and organizational tools help academic and corporate professionals create impactful insights from their most complex data – enabling them to work more efficiently and make informed, confident decisions.
About the Role:
Lumivero seeks a strategic Director of Marketing Operations to optimize our global marketing technology infrastructure, data-driven processes, and cross-functional alignment. This role combines technical mastery of marketing systems with leadership in data operations, customer journey, lifecycle management, and analytics to support our mission of transforming complex data into actionable insights. As the technological backbone of our marketing organization, you will ensure seamless integration between our MarTech stack and our GTM strategies.
Key Responsibilities
Marketing technology architecture & systems
Own the end-to-end marketing technology stack, including multiple instances of marketing automation platforms such as Marketo, Salesforce, and related CRM and analytics tools.
Architect integrations between marketing automation systems and demand generation platforms to enable insights-driven campaign execution and seamless data flow. Lead audits of all platform instances to eliminate redundancy, ensure data consistency, and enhance capabilities.
Oversee the administration, governance, and optimization of these platforms to support both centralized and localized marketing efforts, ensuring scalability, security, and best-in-class performance across all business channels and segments
Act as the Marketing lead and primary point of contact for systems projects, migrations, and integrations
Data operations, analytics, and reporting infrastructure
Implement automated data cleansing workflows to ensure high standards of data quality and accuracy, minimizing errors, inconsistencies, and duplicates across all records. Regularly validate and audit data to maintain integrity and reliability, supporting precise segmentation and effective campaign execution
Oversee the development and maintenance of analytics and reporting infrastructure, including the creation of dynamic dashboards and comprehensive reports that measure campaign performance, track key marketing metrics, and provide actionable insights to stakeholders
Ensure that analytics tools and processes support both real-time and historical analysis, enabling data-driven decision-making and continuous optimization of marketing efforts.
Lead lifecycle management and optimization
Oversee the end-to-end lead lifecycle process, including lead scoring optimization and real-time lead routing using dynamic assignment rules based on geography, industry, account ownership, and engagement level.
Set and monitor service level agreements (SLAs) to ensure timely follow-up and maximize conversion potential, while continuously analyzing routing outcomes to optimize efficiency and effectiveness
Collaborate with analytics teams to track, report, and analyze lead flow, conversion rates, and pipeline contribution, using these insights to inform ongoing improvements to lead management processes and overall marketing performance
Customer journey architecture and management
Map and analyze multi-year customer journeys by identifying and documenting all key touchpoints, milestones, and interactions across the entire lifecycle—from initial engagement through onboarding, renewal, and advocacy
Build, maintain, and continuously update dynamic customer and prospect lists using real-time segmentation criteria such as demographics, behaviors, engagement levels, and purchase history that can be leveraged across the marketing team.
Regularly analyze data to identify opportunities for improved engagement, conversion, retention, and upsell at every phase of the customer journey. Collaborate with cross-functional teams to translate these insights into actionable strategies—such as content personalization, channel optimization, and campaign timing—that enhance marketing effectiveness for each customer segment.
Continuously monitor and report on the performance of customer cohorts and journey stages, using analytics to uncover friction points and inform ongoing optimization efforts. Proactively recommend customer experience, ensuring that strategies remain aligned with evolving customer needs and business objectives throughout the entire lifecycle.
Required Skills and Experience
7–10+ years in Marketing Ops, RevOps, or GTM Strategy roles in B2B SaaS.
Proven success leading cross-functional initiatives across marketing and sales.
Deep understanding of lead flow, demand generation, and SDR processes.
Strong experience with Salesforce, Marketo, and related GTM tools.
Strategic thinker who can operate at both detailed and executive levels.
Experience leading experimental or automation-focused projects.
Skilled communicator with a track record of influence across GTM leadership.
Comfort operating in a fast-paced, matrixed environment with global reach.
Good attitude and a positive mindset – must be awesome to apply.
Benefits
Annual base salary is up to $150,000 depending on qualifications.
An annual performance-based bonus to recognize personal excellence.
Annual tech stipend to get what you need to do your best work.
Flexible remote first work environment and a diverse, global team.
Opportunities for career advancement as Lumivero grows.
$150,000 - $150,000 a year
Help Transform Our World with Powerful Insights – Join Our Team!
At Lumivero, we believe in the power of research and informed problem-solving. Our data-intelligence software helps professionals in academia and business collect, organize, and analyze structured and unstructured data to identify risks, opportunities, themes, and patterns. Lumivero empowers them to do it all smarter, better, and faster!
Our diverse, global team is made up of experts in their fields and dedicated professionals building best-in-field software. We’re passionate about the customers we serve, the products we create, and the problems we solve.
Lumivero is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, disability, sex, sexual orientation, gender identity, or national origin. Nothing in this job posting should be construed as an offer or guarantee of employment.
Lumivero is an E-Verify Employer. You can review the E-Verify Poster. Lumivero is committed to supporting individuals requiring accommodation in the application process.