Director, Growth Marketing

About the Role:

Taskrabbit is seeking a Director of Growth Marketing to play a central role in delivering our ambitious growth plans across acquisition, engagement, and retention. Our ideal candidate has a track record of driving high, sustainable and profitable growth for marketplace businesses and experience leading a data-driven test-and-learn approach for growth marketing acceleration. 

The Director of Growth Marketing Director will be responsible for our new user acquisition strategy to drive both client growth and efficient Tasker acquisition. The Director of Growth Marketing will lead our user acquisition efforts, manage CAC while scaling the business, and elevate brand awareness of Taskrabbit as a best-in-class platform for home services. They will oversee the optimization of current acquisition efforts while expanding the breadth/depth of the program into new channels and funnel types with the goal of increasing revenue. 

This is a unique opportunity to make a significant impact in a fast-moving dynamic marketplace by spearheading growth initiatives and driving improvements across the organization. We are looking for a strategic leader to drive repeatable and scalable results across marketing channels and tactics and who can identify cross-functional growth opportunities and partner with product colleagues to chart a path forward together. Additionally, we need someone who can bring innovative growth initiatives to life through analysis, experimentation, and new technologies and tools.

Join us in transforming lives, one task at a time.

What You'll Work On:

• Develop and oversee a holistic growth charter for new client growth that optimizes for LTV, ROI and/or ROAS

• Oversee the entire user acquisition funnel, from targeting and segmentation to ad creative production, buying traffic, performance analysis and optimization of our campaigns

• Develop SEO strategy across editorial, programmatic and technical enhancements to drive its growth.

• Test new initiatives across the customer journey to optimize acquisition and engagement, including non-linear touch-points across marketing channels, product, and partnerships.

• Analyze and monitor campaign performance using relevant OKRs, providing data-driven insights to guide decision-making and future strategies. 

• Work closely with Data and Finance to improve attribution, forecast and report on ROI, and communicate results to leadership

• Continually evaluate and improve the effectiveness of all demand-generating marketing channels.

• Unlock performance-driving insights across channel, creative, and attribution disciplines (LTA, MTA, MMM) in partnership with the Data team

• Oversee the refinement of media mix and marketing attribution models to optimize resource allocation, drive growth, and manage full-funnel performance of large scale media: Meta, Search, TV, etc.

• Effectively manage a team of growth marketers focused on SEM, paid social, programmatic, SEO, app and affiliate marketing.

• Recruit and develop talent to perform at the highest levels and build out high-velocity growth marketing functions by being hands-on with execution while coaching the team to optimize and maximize efficiency.

• Partner across marketing functions, business intelligence, product, engineering to drive outstanding user experiences and improve our marketing reach and efficiency

• Partner with the creative team to develop content and assets to drive performance and enhance the brand.

• Build and maintain relationships with external partners, such as ad networks, creative agencies, and influencers, to optimize campaign effectiveness

• Stay up-to-date with industry trends, best practices, and emerging technologies to ensure continuous growth and innovation within our marketing efforts

• Report directly to VP of Marketing 

Your Areas of Expertise:

• 15+ years of Growth Marketing (5+ years as a leader) with experience in marketplace and/or CPG space, as well as successful, rapid-growth DTC businesses that are both brand and performance-focused

• Highly effective communicator and collaborator, especially with brand and integrated Marketing teams

• A deep analytics background and a high degree of proficiency with rigorous data tools and data-driven decision making

• Ability to take ownership and understand the full business funnel and how decisions impact the business and the bottom line

• Confident in experiment design, with a test and iterate mentality

• The ability to synthesize, analyze, and interpret data and transfer the information into actionable steps

• A proven track record of performance optimization and experience leading, cross-functional teams

• Strong track record of proven and documented success in driving user growth, engagement, and retention through innovative marketing strategies

• Deep understanding of various acquisition channels, including social media, search, display, and influencer marketing

• Desire to uplevel analytics tech stack and/or key marketing metrics to increase understanding of marketing spend and campaign effectiveness. 

• Willingness to dive into the weeds and be a scrappy problem solver particularly in environments where data may be less than perfect.

• Highly creative and consistently find new ways to incorporate new ad channel features

• Experience with Appsflyer, Segment, Google Ads, Meta, TikTok, Programmatic channels 

• Quant oriented and be able to go deep on attribution and modeling. SQL a plus