Director - Enterprise PR & Communications
Job Overview
The Global Communications team is responsible for telling the story of how Coursera is shaping the future of work and education, and transforming lives through access to high-quality, job-relevant education. The team is a nimble, high-impact, and globally distributed group that works with key business stakeholders and cross-functional partners in a fast-paced, dynamic environment to tell the right stories to the right audiences at the right time.
As Director, Enterprise PR & Communications, you will lead global PR & communications strategy and day-to-day execution for Coursera's Enterprise segment, working across our Business, Government, and Campus verticals to shape stories about equal access to opportunity in the digital and AI economy, cross-sector collaboration, and the future of work and education. You will be responsible for crafting compelling new narratives, driving earned media coverage and speaking opportunities, and leading high-stakes GTM announcements across a range of enterprise and corporate initiatives, including partnership and product announcements, thought leadership, speaking opportunities and bylines, and supporting collaboration efforts with global coalitions.
Reporting to the VP of Global Communications, you will be responsible for advising and partnering with global Enterprise leadership and cross-functional stakeholders across Enterprise Marketing, and working with the broader PR team to drive our thought leadership and generate demand for our enterprise offerings. You will have the opportunity to collaborate directly with leading coalitions, employers, campuses, and government customers to influence the communications strategies, research efforts, and tactics Coursera uses to reach learners around the world. In addition to external partners, you will work closely with a cross-functional team from C-suite leadership, product, sales, customer success, and data science, as well as with peers across communications and marketing, including regional communications leads to extend global stories to countries around the world.
The ideal candidate is a proactive and creative thinker, a quick learner, and comfortable working in an ambiguous, fast-paced, and highly cross-functional environment. They also have a passion for Coursera’s mission and exceptional writing, cross-cultural communication, multi-tasking, and collaboration skills. The ideal candidate should be interested in learning about other cultures and building and maintaining subject matter expertise in a fast-changing industry that’s fundamentally reshaping how people learn and work around the world.
Reporting to the VP of Global Communications (East Coast Time Zone), you will help shape U.S. and global conversations about creating equal access to opportunity in the digital and Generative AI economy, cross-sector collaboration, and the future of work and education. Hear more in Fast Company, Wall Street Journal, and BBC. Read more in Inside Higher Ed, UNESCO, and World Economic Forum.
The role is fully remote and US-based – you will have global access to WeWork and occasional travel for events and tours will be required.
Responsibilities
Lead global PR and thought leadership strategy for Coursera’s Enterprise segment (Coursera for Business, Coursera for Government, Coursera for Campus), driving earned media coverage, speaking opportunities, and data reports that build credibility and shape global conversations on crucial topics
Craft global enterprise and corporate media narratives from scratch that resonate across priority markets with a goal to drive demand
Advise customers, XFN partners, senior leaders, and Executive staff on GTM strategy and positioning; lead high-stakes GTM launches from concept to completion
Draft strategic artifacts, including media talking points, bylines, keynotes, press releases, and exec speeches; prep and staff executive media tours and speaking engagements
Actively identify relevant reporters and invest in building relationships with a goal to advance our narrative
Collaborate cross-functionally to identify customer case studies for PR and secure business, government, or university participation in initiatives such as events and briefings that help achieve business goals and fuel growth
Coordinate initiatives and research efforts with coalition partners, including the World Economic Forum, the World Bank, and UNESCO
Support internal and rapid response communications strategy and execution
Manage Enterprise PR Manager, mentor team members, and coordinate with agencies
Basic Qualifications
10+ years of experience working in Enterprise-focused communications roles, including leading PR strategy and working cross-functionally with other teams
Background in clear, concise, creative written and verbal communication
Demonstrated history of using data and insights to power thought leadership and media conversations
Experience leading and influencing senior executives, cross-functional, and regional teams on a project basis to get ambiguous assignments across the finish line
Proven ability to think strategically, creatively solve problems, and manage multiple projects at once, adjusting priorities along the way as needed
Demonstrated history of working on projects that required cross-cultural communication skills
Familiarity with top-tier business and tech reporters
Preferred Qualifications
Mix of in-house and agency experience; experience with edtech or future of work
Ability to manage senior executives and engage in the strategic planning process of campaigns
Experience with Google Workspace tools including Docs, Slides, and Sheets
Experience coordinating campaigns outside of the U.S.
Familiarity with workplace and economics reporters
Passion for education and how technology can address global challenges
Experience working with B2B analysts
If this opportunity interests you, you might like these courses on Coursera:
Compensation
US Zone 1 - San Francisco Metro, New York City Metro or Seattle Metro
$186,400 - $233,000
US Zone 2 - CA (outside of SF Bay Area), CO, CT, DC, GA, IL, MA, MD, NY/NJ (other than NYC), OR, RI, TX, VA, WA (other than Seattle)
$158,400 - $198,000
US Zone 3 - all other locations not listed in Zone 1 or 2
$149,200 - $186,500
The range listed above is the expected annual base salary for this role, subject to change.
Salary is just one component of Coursera’s total rewards package. All regular employees are also eligible for a bonus program and equity in the form of RSU’s.
A number of factors are taken into account when determining pay, which includes: job level, location, training/education, business need, skill set and internal equity.
#LI-JC2
About the job
Apply for this position
Director - Enterprise PR & Communications
Job Overview
The Global Communications team is responsible for telling the story of how Coursera is shaping the future of work and education, and transforming lives through access to high-quality, job-relevant education. The team is a nimble, high-impact, and globally distributed group that works with key business stakeholders and cross-functional partners in a fast-paced, dynamic environment to tell the right stories to the right audiences at the right time.
As Director, Enterprise PR & Communications, you will lead global PR & communications strategy and day-to-day execution for Coursera's Enterprise segment, working across our Business, Government, and Campus verticals to shape stories about equal access to opportunity in the digital and AI economy, cross-sector collaboration, and the future of work and education. You will be responsible for crafting compelling new narratives, driving earned media coverage and speaking opportunities, and leading high-stakes GTM announcements across a range of enterprise and corporate initiatives, including partnership and product announcements, thought leadership, speaking opportunities and bylines, and supporting collaboration efforts with global coalitions.
Reporting to the VP of Global Communications, you will be responsible for advising and partnering with global Enterprise leadership and cross-functional stakeholders across Enterprise Marketing, and working with the broader PR team to drive our thought leadership and generate demand for our enterprise offerings. You will have the opportunity to collaborate directly with leading coalitions, employers, campuses, and government customers to influence the communications strategies, research efforts, and tactics Coursera uses to reach learners around the world. In addition to external partners, you will work closely with a cross-functional team from C-suite leadership, product, sales, customer success, and data science, as well as with peers across communications and marketing, including regional communications leads to extend global stories to countries around the world.
The ideal candidate is a proactive and creative thinker, a quick learner, and comfortable working in an ambiguous, fast-paced, and highly cross-functional environment. They also have a passion for Coursera’s mission and exceptional writing, cross-cultural communication, multi-tasking, and collaboration skills. The ideal candidate should be interested in learning about other cultures and building and maintaining subject matter expertise in a fast-changing industry that’s fundamentally reshaping how people learn and work around the world.
Reporting to the VP of Global Communications (East Coast Time Zone), you will help shape U.S. and global conversations about creating equal access to opportunity in the digital and Generative AI economy, cross-sector collaboration, and the future of work and education. Hear more in Fast Company, Wall Street Journal, and BBC. Read more in Inside Higher Ed, UNESCO, and World Economic Forum.
The role is fully remote and US-based – you will have global access to WeWork and occasional travel for events and tours will be required.
Responsibilities
Lead global PR and thought leadership strategy for Coursera’s Enterprise segment (Coursera for Business, Coursera for Government, Coursera for Campus), driving earned media coverage, speaking opportunities, and data reports that build credibility and shape global conversations on crucial topics
Craft global enterprise and corporate media narratives from scratch that resonate across priority markets with a goal to drive demand
Advise customers, XFN partners, senior leaders, and Executive staff on GTM strategy and positioning; lead high-stakes GTM launches from concept to completion
Draft strategic artifacts, including media talking points, bylines, keynotes, press releases, and exec speeches; prep and staff executive media tours and speaking engagements
Actively identify relevant reporters and invest in building relationships with a goal to advance our narrative
Collaborate cross-functionally to identify customer case studies for PR and secure business, government, or university participation in initiatives such as events and briefings that help achieve business goals and fuel growth
Coordinate initiatives and research efforts with coalition partners, including the World Economic Forum, the World Bank, and UNESCO
Support internal and rapid response communications strategy and execution
Manage Enterprise PR Manager, mentor team members, and coordinate with agencies
Basic Qualifications
10+ years of experience working in Enterprise-focused communications roles, including leading PR strategy and working cross-functionally with other teams
Background in clear, concise, creative written and verbal communication
Demonstrated history of using data and insights to power thought leadership and media conversations
Experience leading and influencing senior executives, cross-functional, and regional teams on a project basis to get ambiguous assignments across the finish line
Proven ability to think strategically, creatively solve problems, and manage multiple projects at once, adjusting priorities along the way as needed
Demonstrated history of working on projects that required cross-cultural communication skills
Familiarity with top-tier business and tech reporters
Preferred Qualifications
Mix of in-house and agency experience; experience with edtech or future of work
Ability to manage senior executives and engage in the strategic planning process of campaigns
Experience with Google Workspace tools including Docs, Slides, and Sheets
Experience coordinating campaigns outside of the U.S.
Familiarity with workplace and economics reporters
Passion for education and how technology can address global challenges
Experience working with B2B analysts
If this opportunity interests you, you might like these courses on Coursera:
Compensation
US Zone 1 - San Francisco Metro, New York City Metro or Seattle Metro
$186,400 - $233,000
US Zone 2 - CA (outside of SF Bay Area), CO, CT, DC, GA, IL, MA, MD, NY/NJ (other than NYC), OR, RI, TX, VA, WA (other than Seattle)
$158,400 - $198,000
US Zone 3 - all other locations not listed in Zone 1 or 2
$149,200 - $186,500
The range listed above is the expected annual base salary for this role, subject to change.
Salary is just one component of Coursera’s total rewards package. All regular employees are also eligible for a bonus program and equity in the form of RSU’s.
A number of factors are taken into account when determining pay, which includes: job level, location, training/education, business need, skill set and internal equity.
#LI-JC2