Director - Digital Marketing

Mylan Pharmaceuticals Inc.

At VIATRIS, we see healthcare not as it is but as it should be. We act courageously and are uniquely positioned to be a source of stability in a world of evolving healthcare needs. Viatris empowers people worldwide to live healthier at every stage of life. We do so via:

• Access – Providing high quality trusted medicines regardless of geography or circumstance;

• Leadership – Advancing sustainable operations and innovative solutions to improve patient health; and

• Partnership – Leveraging our collective expertise to connect people to products and services.

Every day, we rise to the challenge to make a difference and here’s how the Director, Digital Marketing role will make an impact:

Key responsibilities for this role include:

• Contribute to the overarching NA Digital Marketing strategy.

• Manages the execution of digital strategy for multiple brands/business units within the United States, including both ongoing daily activities and mission critical strategic initiatives. 

• Develop a roadmap to increase customer engagement and experiences with assigned brands:

• Establish systematic marketing approaches based on understanding of customer segments, defining and prioritizing core segments and identifying new digital marketing touch points.

• Take the lead on bringing to light new insights and innovative approaches to improve  the customers experience with our brands using digital& Non-Personal Promotion (NPP) that includes digital channels.

• Tech Stack & Innovation Identify digital trends and technologies.

• Own the digital marketing tech ecosystem (e.g., Veeva CRM, Salesforce, Google Analytics, CDPs).

• Identify digital trends and new digital tools to enhance targeting, engagement, and measurement.

• Lead omnichannel pilots and scale high-performing initiatives.

• Monitor the success metrics and leverage learning for optimization of digital marketing programs across the entire digital ecosystem.

• Lead and manage digital marketing activity for assigned brands including, but not limited to, CRM, SEO, SEM, and social media programs.

• Compliance & Governance.

• Collaborate closely with regulatory, legal, and medical review teams to ensure all digital activity meets promotional and data privacy standards (HIPAA, GDPR, etc.).

• Champion proper consent management and opt-in protocols across channels.

• Build strong working relationships with various disciplines that comprise and support digital marketing. Partner with cross-functional stakeholders to develop and realize initiatives.

The minimum qualifications for this role are:

• Minimum of a Bachelor's degree, MBA preferred, and 5-7 years of relevant experience in related industry (pharmaceutical or consumer products). However, a combination of experience and/or education will be taken into consideration. 

• Experience leading and establishing new digital, social and omnichannel marketing programs.

• Must possess knowledge of terms and concepts used in digital marketing, media planning and performance monitoring. Familiar with web analytics (Google Analytics).

• Experience with pharmaceutical marketing and medical-legal reviews desired.

• Advanced knowledge of Microsoft Excel and PowerPoint necessary.

• Strong strategic thinking and ability to translate customer insight into actionable ideas that drive business objectives.

• Innovative and entrepreneurial mindset.  Eagerness, enthusiasm and passion to drive new capabilities.

• Demonstrated initiative, strong leadership skills.

• Strategic influencing skills, ability to align support for new initiatives across commercial partners and cross-functional teams.

• Strong project management and ability to lead cross-functional teams.

• Strong quantitative and qualitative skills.

• Excellent verbal and written communications and presentation skills.

• Must be comfortable working productively with limited guidance and in a matrixed organization.

• Excellent written and presentation skills.

• Responsible for leading a team of employees and external temporary workers and external vendors.

• Position functions autonomously.

• Ability to read and interpret comprehensive and intricate research documents.  Ability to work with executives and communicate abstract concepts.  Ability to present to a high level of the organization and groups outside of the organization. Working knowledge of web development terminology and digital marketing production terms.

• Ability to solve equations, apply technical mathematical concepts, and perform complex computations. 

• Ability to solve problems with complex variables through non-standardized solutions that require independent judgment and analysis.  Ability to draw inferences and use deductive reasoning with no prescribed procedures to solve complex problems.

• Typically sitting at a desk or table.  Intermittently sitting, standing, walking or stooping.  Periodic travel is required.

• Normal office situation.

• Proficiency in speaking, comprehending, reading and writing English is required.

Exact compensation may vary based on skills, experience, and location. The salary range for this position is $112,000 - $236,000.

At Viatris, we offer competitive salaries, benefits and an inclusive environment where you can use your experiences, perspectives and skills to help make an impact on the lives of others.

Viatris is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, gender expression, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.

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