Director, Demand Marketing

We are dscout. At our core, we are People Nerds. We empower our customers to meet the people who matter to them in the moments that matter most. Customer-obsessed companies and agencies like Salesforce, Sonos, Groupon, and Best Buy use dscout to build better products and services because of people like you. We are building a smart and driven team, and we would love for you to join us.

We are looking for an experienced Director of Demand Marketing to join the dscout team and build out a demand marketing function for a platform that is beloved by researchers around the world. In this role, you’ll report to our Vice President of Marketing and you’ll partner directly with members across our organization -- everyone from the CEO to key members of the Sales, RevOps, Customer Success and Product teams. To be successful in this role, you should be a creative and a quantitative thinker who isn’t afraid to iterate quickly.

This role is a great fit for a demand marketer who is comfortable being a player + coach and wants to help a lean marketing team grow and level up. We produce some of the industry’s most beloved content, we just need a leader to help build out our capabilities around demand generation and performance marketing. If this sounds like you, we’d love for you to apply today! 

what you will do at dscout:

• Lead the development and execution of dscout’s demand generation and digital marketing strategy, including inbound acquisition and targeted account-based strategies, to maximize pipeline creation and revenue

• Develop compelling multi-channel marketing programs across display, social, email, website, and 3rd party 

• Build, manage and support a high-performing team (some in-house, some contract/agency) of digital, event, content, community and marketing operations experts 

• Understand where UX research professionals are getting their information today and build partnerships, co-marketing, and sponsorship opportunities reach them and capture new leads into the database

• Maintain a constant cadence of testing and analysis, and translate findings into actionable changes for the broader go-to-market team.

• Track and analyze campaign KPIs and metrics, primarily to determine ROI

• Propose and modify appropriate budgets to support key initiatives

• Work with VP of Marketing, Sales, and Rev Ops team to forecast, measure, analyze and report the impact of demand creation programs and campaigns on MQL, SQL, sales pipeline, revenue, and sales cycle length

what you will bring to dscout:

• 6+ years of proven experience in demand marketing with direct experience in B2B SaaS companies 

• Experience building and managing a team of marketers while being hands on yourself

• Detail-oriented project management skills, balanced with the ability to think strategically and prioritize multiple competing projects

• Strong communication skills: confident and articulate in presenting to internal stakeholders and external audiences

• Deep analytical orientation and  experience using campaign reporting and analysis tools such as HubSpot, Salesforce, and Google Analytics

• Ability to lead complex projects cross-functionally, influence business partners, and provide recommendations in order to drive decisions

About dscout

dscout is a team full of passionate research, sales, technical, marketing, design, success, and operations professionals. We are driven by the power of research—how in-context insights from real people can build products and services that are more people-centric. We value learning, sharing, and building. We deeply value being a diverse and inclusive team and company, and we look for team members who align with that belief. We are proud of what dscout is today, and we are excited to build our future with you. 

It doesn't just stop there. When you join the dscout team, you will get:

* A strong and competitive compensation package with a built-in bonus and equity program.

* An incredible and progressive benefits package (for both you and your dependents) to support work/life balance including flexible PTO, 11 company holidays, 12 weeks of paid parental leave, 401k match, and much more.

* An education stipend to support your growth & development and a remote work stipend.

* A company that is open and transparent with our team. You will know what is happening and why it matters.

dscout is an equal opportunity employer that values diversity. We do not discriminate based on identity- race, color, religion, national origin or ancestry, sex, gender identity and expression, age, physical or mental disability, pregnancy, veteran or military status, unfavorable discharge from military service, genetic information, sexual orientation, marital status, order of protection status, citizenship status, arrest record or expunged or sealed convictions, or any other legally-recognized protected basis under federal, state, or local law.

If you need reasonable accommodations for any part of the employment process, please contact us by email at accommodations@dscout.com and let us know the nature of your request and your contact information. We'll do all we can to ensure you're set up for success during our interview process while upholding your privacy, including accommodation requests. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.

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